Flipbook film 260

1. The
Camera
Eats First
Pexels.com

2. Photographing food has
become a phenomena
that has taken over
social media, changing
society as we know it.
Picjumbo.com

3. 54% of 18-24-year old’s have taken pictures of their food while eating,
39% have then uploaded those pictures online. 12
Picjumbo.com

4. 1 in 10 Instagram photos are of food, 90 new photos are #foodporn and
uploaded to Instagram every 60 seconds 7 – Currently, there are
approximately 300 million food photos on Instragram. 1
Pexels.com

5. “The number of pictures tagged “food”
on the photo-sharing Web site Flickr has
increased to more than six million in the
last two years”10
(Tara Kirchner, the company’s marketing director)
One of the largest groups on this site
is called “I ate this,” with over
300,000 photos that have been
contributed by more than 19,000
members. 10
Picjumbo.com
Picjumbo.com

6. : To some, “photographing food is a
more accurate way to document life,
because food isn’t going to put on a
special face when you take a picture
of it” 10
Rawpixel.com

7. To others, “Food is no longer seen just as
fuel for the body: it has become a currency
that can be traded online for social status”3
Unsplash.com

8. What does this mean for society?
Unsplash.com

9. For starters, “these
expressive practices are
a form of identity work –
they create what are
called a visual grammar
of our public activity.”6
Unsplash.com

10. Unsplash.com
Which food
community one
belongs to can
therefore be seen
as a strong
marker for one’s
Identity. 2
“Tell me what
you eat, I’ll tell
you who you
are.” 9

11. Pexels.com
Additionally, “sharing
pictures of meals with
friends that are not
close to you has
become a way of
making distant others
seem co-present,
especially benefiting
those who live alone
to overcome distance
and reinforce
relationships”7

12. Muk bang is an extreme
example of this,
originating in Korea. It
involves people sitting
alone and eating an
abundance of food while
live-streaming it to their
followers. 3
Unsplash.com

13. Food trends are also being widely recognized through
social media outlets
Specifically from people visiting restaurants and uploading
pictures of their food to the many photo sharing sites. Unsplash.com

14. Through these mouth watering pictures people are more intrigued and made
aware of new foods that they “must have” leading to the rise and stardom of
restaurants all around the world
Pexels.com

15. Meanwhile, “they’re
tagged in photos by
their clientele
hundreds of times
a week: a picture of
a snack from Sweet
Jesus has quickly
become as much a
fixture of life in the
city as a shot of
City Hall’s Toronto
sign.” 5
A very popular ice cream
shop in Toronto, Sweet
Jesus has nearly 40,000
followers on its Instagram
account. 5
Unsplash.com

16. Restaurants are catching on
to this phenomena, knowing
that to stay relevant they
must leverage this trend, not
only in marketing, but also in
ambiance
Pexels.com

17. “One of the things we talked about were, ‘What
are going to be the Instagram moments?
What services the table so people want to
take photos of their food on it?
How do we light this table correctly so it's not in the
dark and your food doesn't look like a blob?’” 11
One restaurant owner said that when
designing his restaurant,
Pexels.com

18. “While other Restaurants and bars are giving famous food
Instagrammers a seat at the industry table, reaching
out to them alongside critics and traditional
media, even hosting events especially
for them such as an ‘Instagrammer
Lunch’” 11
Unsplash.com

19. Even corporate companies are taking advantage of this trend such as
Virgin Mobile with their #mealforameal campaign. 3
This is a campaign based around participants taking pictures of their food and
sharing them over various platforms with the hashtag #mealforameal. In
exchange for every hashtag Virgin mobile shares a meal with people in
need. So far over 150,000 meals have been donated.
Unsplash.com

20. Next time you take a
picture of your food
and post it on social
media, think about
the influence that
picture will have on
the world around you
Pexels.com

21. Work Cited
1. Connolly, Amanda. "Why Sharing Photos of Food Is about More than What's on the Plate." The Next Web. N.p., 01
Sept. 2015. Web. 04 June 2017. https://thenextweb.com/opinion/2015/09/01/why-sharing-photos-of-food-is-about-
more-than-whats-on-the-plate/ - .tnw_CEhK1LAB
2. Holmberg, Christopher. "Food And Social Media -- A Complicated Relationship." The Huffington Post.
TheHuffingtonPost.com, 05 Mar. 2014. Web. 04 June 2017. http://www.huffingtonpost.com/christopher-
holmberg/food-and-social-media-a-c_b_4898784.html
3. "How Social Media Is Changing The Way We Eat." Menulog Blog. N.p., 04 Aug. 2016. Web. 04 June
2017. https://www.menulog.com.au/blog/social-media-changing-eat/
4. Jazeera, Al. "How Social Media Influences Food Trends." Business & Economy. Al Jazeera, 28 May 2017. Web. 04
June 2017. http://www.aljazeera.com/programmes/countingthecost/2017/05/social-media-influences-food-trends-
170528085240437.html
5. Marsh, Calum. "You Can't Sugar Coat It, 'Ornamental Deserts' Have Gone Too Far." PressReader.com. National
Post, 28 Apr. 2016. Web. 04 June 2017. https://www.pressreader.com/canada/national-post-latest-
edition/20160428/281865822663459
6. Matrix, Sidney. 2017. “Module 02 – Social Friends”. Time 10.33 FILM260 – Digital Media Trends. Summer 2017
7. Matrix, Sidney. 2017. “Module 02 – Social Friends”. Time 10.50 FILM260 – Digital Media Trends. Summer 2017.

22. Works Cited Continued
8. Matrix, Sidney. 2017.“Module 02 – Social Friends”. Slide 6. FILM260 – Digital Media Trends. Summer 2017.
9. Matrix, Sidney. 2017.“Module 02 – Online Friends”. Slide 7. FILM260 – Digital Media Trends. Summer 2017.
10. Murphy, Kate.“First Camera,Then Fork.” The NewYorkTimes. N.p. 06 April, 2010.Web. 04 June 2017
11. Ruiz, Michelle. "Instagram Feeding Frenzy: How 'Influencers' Are Changing the Food Scene." Bon Appetit. Bon
Appétit, 12.Apr. 2016.Web. 04 June 2017. http://www.bonappetit.com/entertaining-style/trends-
news/article/rise-of-influencers-ruining-everything
13.Wilkinson, Simon. "The Food Pic Thing's No Flash in the Pan." NewsComAu. N.p., 09 May 2013.Web. 04 June
2017. http://www.news.com.au/lifestyle/food/aussies-share-the-food-love-by-posting-pictures-of-meals-on-
social-media/news-story/2c3436c14d1954a7179bfbf28798bbea
All photos were taken from pexels.com, unsplash.com, piciumbo.com, picjumbo.com, and rawpixel.com