Little Blog Big 2015

CARLY JACOBS!
www.smaggle.com!
@smaggle!
!
CHRISTINA BUTCHER!
www.hairromance.com!
@hairromance!
!

@smaggle @hairromance #littleblogbig!

Little Blog Big!
1.  Creating your kick-ass content strategies!
2.  Killing it on social media!
3.  How to ﬁt it all in without losing the plot!
4.  Let’s talk money $$$!

Creating your  
kick-ass content strategies!

Creating your kick-ass content strategies!
1.  Why the hell are you blogging?!
2.  Content creation hacks!
3.  Who the hell are you writing for?!
4.  Writing killer headlines!
5.  Trafﬁc boost bootcamp!

1. Why the hell are you blogging?!

•  Blogging
is
amazing
–
here’s
why
(list)

BLOGGING IS AWESOME!

KNOW YOUR WHY…!
!
•  To educate !
•  To inspire!
•  To promote your business/product!
•  To create a portfolio!
•  To connect!
!

TAKE ACTION NOW!
Create a mission statement for your blog.!
!
My blog is about… !
It helps my readers to…!
!

WRITING HACKS!
•  Stream of consciousness – pick a topic,
set a timer and write for 20 mins!
•  List posts!
•  Series posts!
•  Themed days (wardrobe Wednesday, Friday drinks, etc)!

THE RICHES ARE IN THE NICHES!
Niche down and categorise what you’re about.!
(but it only works if you say it in an American accent)!

TAKE ACTION NOW!
Create 5 distinct themes for your blog!
!
1…………………………….!
2…………………………….!
3…………………………….!
4…………………………….!
5…………………………….!

BUSINESS EXAMPLE!
Create 5 distinct themes for your blog!
!
1. Behind the scenes!
2. Your product process!
3. Finished products!
4. Customer stories!
5. Inspiration!

3. Who the hell are you writing for?!

KNOW YOUR AUDIENCE:!
THEIR PROBLEMS !
ARE THE SOURCE !
OF YOUR CONTENT !

BE WHERE YOUR AUDIENCE IS!

TAKE ACTION NOW!
Write a proﬁle of your ideal reader / customer.!
!
See worksheet and be super speciﬁc!

I Bled Through My Pants On My First Day Of Work!
!
LinkedIn Might Owe You $1500!
!
Your Life Is A Hot Date. Show Up!
!
‘Pan' Review - A Movie So Resoundingly God-Awful
That You Have To See It!
!
How To Be More Eloquent and Witty!

HEADLINE TIPS!
•  Carly’s number theory!
•  Think of your headline as a promise to
your reader about what’s ahead!
•  Use interesting words !
•  Screenshot good headlines for inspiration!
•  Using ‘You’!

CLICKBAIT !
IS LIKE INVITING SOMEONE !
OVER FOR A FANCY DINNER AND
SERVING THEM TOAST!

TAKE ACTION NOW!
Boost your last 5 posts with new headlines.!
!
Share the shiz out of those posts!

HIGH QUALITY VS LOW QUALITY TRAFFIC!

HIGH QUALITY TRAFFIC TIPS!
•  Get involved in the community!
•  Comment on other blog posts !
•  Be active on social media!
•  Promote other bloggers in your posts!
•  Be controversial - have an opinion!
•  Write about hot topics!
•  Solve people’s problems!
•  Make people feel something!
•  Be useful!
•  Create pillar long form content!
•  Collaborate!

TAKE ACTION NOW!
Connect with the audience you have now.!
Forget numbers, focus on people.!
!
Read 1000 true fans – bit.ly/LBBtruefans!

MORNING TEA BFF SESH!
NEXT SESSION STARTS AT 11.30!

Making the most of  
social media!

Making the most of social media!
1.  Social content strategies!
2.  Facebook!
3.  Pinterest!
4.  Instagram!
5.  Photo editing tips!

PUT THE RIGHT CONTENT !
ON THE RIGHT PLATFORM!

BE IN THE RIGHT PLACE !
AT THE RIGHT TIME!

TAKE ACTION NOW!
Plan out your social content strategy.!
!
Pick a platform to focus on.!
!

HOW TO WORK
WITH FACEBOOK
WHEN IT’S
WORKING
AGAINST YOU !

CURRENT FACEBOOK TIPS!
•  Share popular content from big pages !
•  Text only posts – Facebook wants people
to stay on Facebook!
•  Native videos!
•  Pictures of faces get more engagement!

TAKE ACTION NOW!
Optimise your facebook page.!
!
Track the engagement on text only posts, photo
posts, instagram photos, link posts & video to
ﬁnd your highest performing media.!
!

PINTEREST IS NOT A SOCIAL NETWORK.!
THINK OF PINTEREST LIKE GOOGLE FOR IMAGES.!

TAKE ACTION NOW!
If you love Pinterest: Optimise your boards!
!
Make your board titles on brand, and search-
friendly. Fill your boards!!
!

TAKE ACTION NOW!
If you hate Pinterest: Optimise your images!
!
For your next post, add a tower style image with
text to make it easy for others to pin your images. !
!

MAXIMISE YOUR INSTA-PROFILE!
•  Have fun with your bio! You have 150 characters but can space it
out and use emoticons. !
•  Use your one clickable link with intention!
•  Use Instagram as an ampliﬁcation of your blog mission!
•  Be aspirational!
•  Space!
•  Watch the grid – make sure your images look good together!
•  Interact – be social – follow others, like back, comment & reply!
•  If you’re wondering whether to post, don’t do it!
•  Be consistent!
•  Don’t worry about unfollows – instagram is transient!

•  examples

@chiliphilly @emmakateco @cj_hendry @socalitybarbie @laurenepbath!
!

TAKE ACTION NOW!
Deﬁne your instagram style.!
!
Always make your last nine ﬁne. !

THE BEST PHOTO  
EDITING PROGRAMS!
•  Picmonkey!
•  Canva!
•  Adobe Cloud!
•  Lightroom!
•  Photoshop!
For stock images:!
•  Unsplash!
•  Death to the Stock Photo!
•  Stock Photos that Don’t Suck!
•  Canva!

THE BEST PHOTO  
EDITING APPS!
•  Snapseed!
•  VSCOCam!
•  PicTapGo!
•  Little Moments!
•  Afterlight!
For text over images:!
•  Wordswag!
•  Phonto!
•  Little Moments!
•  Superimpose!

TAKE ACTION NOW!
Make a promise to never ever post  
crappy photos again.!
!
It’s so quick to edit before you post.!
!

LUNCH TIME NOMS!

How to ﬁt it all in without losing
the plot!

5 focus areas for nailing blog productivity!
1.  Prioritising!
2.  Setting realistic goals!
3.  Calendars and planning!
4.  Batching and productivity!
5.  Scheduling tools and organisational hacks!

•  make
commitment
–
quote
–
someone

marrying
their
blog
or
kissing
their
computer

MAKE A!
COMMITMENT!
TO YOUR!
BLOG!

•  research
your
niche

Focus on what is necessary for YOUR blog!

TAKE ACTION NOW!
Create a positive statement about prioritising
your blog.!
!
My blog is important. I blog because… !
My blog is worth my time.!
!

SUCCESS!
is rarely!
ACCIDENTAL!

WHAT DOES !
YOUR SUCCESS !
LOOK LIKE?!

WISHES AREN’T GOALS!
Be speciﬁc!

•  Final
slide
that
stays
up
for
ques@ons
–
thank

you
&
links

“I want to grow my Instagram account” is not a goal. !
A goal is “I want 10,000 followers by December”!
!
To get there I know I need to grow XX followers a week. To do this I will:!
!
•  Share better images!
•  Use relevant hashtags!
•  Interact every day!
•  Test for best posting times!
•  Learn about every new change!
!

TAKE ACTION NOW!
Set yourself a measurable growth goal.!
!
I will have … followers / subscribers / uniques
by… I will do this by taking the following steps…!
!

3. Calendars and planning 
!

THE MORE!
ROUTINE!
I HAVE!
THE MORE!
!
I CAN BE!
Creative


•  Write
100
post
ideas

@smaggle @hairromance #pbevent!
!
PRE-PLANNING = LESS STRESS!

TAKE ACTION NOW!
Write a list of 100 blog post ideas.!

THINK LIKE!
! !A WAITER!

•  Never
sit
down
without
an
idea

NEVER SIT DOWN!
WITHOUT!
AN IDEA!

•  Know
your
best
hours
to
work

KNOW YOUR !
BEST HOURS!
TO WORK!

TAKE ACTION NOW!
Write down 3 tasks you can batch.!

5. Scheduling tools and
organisational hacks!

•  Timers
–
20
min
/
53/17
day

SET A !
! ! !TIMER!

•  Don’t
mul@task

DON’T MULTITASK!

•  Google
knows
you
bePer
than
you
know

yourself
(use
data)

GOOGLE!
KNOWS YOU BETTER!
THAN YOU!
KNOW YOURSELF!

TAKE ACTION NOW!
Plan out your next month of blogging.!

AFTERNOON REFRESHER!

Let’s talk money!
1.  How do you make money blogging?!
2.  Understanding your stats and value!
3.  Collaborations!
4.  What’s in a media kit?!
5.  Tips for the perfect pitch!

1. How do you make money
blogging?!

ADVERTISING!
•  Banner advertising!
•  Sponsored posts!
•  Sponsored social media!
•  Ambassadorships!
•  Paid on-site directory / job board!
PRODUCTS!
•  E-books / Print books!
•  E-courses / Membership programs !
•  Software / plugins!
•  Physical products!
CONSULTING!
•  Events!
•  Webinars!
•  One-on-one / Group Coaching!
•  Masterminds!
SERVICES!
•  Speaking / presenting!
•  Photography / Videography!
•  Copywriting!
•  Web designer!
•  Virtual Assistant!

DON’T PUT!
ALL YOUR EGGS IN!
ONE BASKET!

TAKE ACTION NOW!
Choose three income streams for your blog.!
!
!

2. Understanding your stats
and value!

Understanding your stats!
•  Use Google Analytics & Facebook insights
to understand your audience behaviour!
•  Know the difference between high quality
trafﬁc vs low quality trafﬁc!
•  Learn to predict your reader’s needs and
behaviour!

It’s not just about numbers,!
it’s about engagement.!

TAKE ACTION NOW!
Install analytics and analyse your blog trafﬁc.!
!
Look at your top 10 posts to see where readers
come from and how long they stay on site.!
!

THERE IS STRENGTH IN NUMBERS!
YOU CAN’T DO EVERYTHING ALONE.!

Collaborations are key to growth !
Collaborators are all around:!
•  Brands!
•  Agents!
•  Employees!
•  Other bloggers!
•  Other businesses!

TAKE ACTION NOW!
Make a list of potential collaborators.!
!
A good collaborator’s strengths will complement
your weakness!
!

A media kit is like your blog’s CV!
•  It highlights your best features!
•  It explains how people can work with you!
•  It should include:!
•  Your name!
•  Your blog name!
•  Your elevator pitch!
•  Your social handles!
•  Your readership and follower numbers!
•  Any insights about your readers!
•  How brands can work with you!
•  Highlights from previous work, or
testimonials !
•  How brands can reach you (email / phone /
address)!
•  Photo of you, or blog images!

Sample Media Kit Layout!

TAKE ACTION NOW!
Create a media kit for your blog.!
!
!

5. Tips for the perfect pitch!

Pitching is like dating…!

IF YOU DON’T ASK, !
THE ANSWER !
IS ALWAYS NO.!

TAKE ACTION NOW!
Write your dream brand list.!
!
Then take the ﬁrst step in building the
relationship.!
!

THE PATH TO SUCCESS IS NEVER STRAIGHT!

•  A
rising
@de
liRs
all
boats

A RISING TIDE!
LIFTS ALL BOATS!

Little Blog Big 2015

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Little Blog Big 2015