Advertising 420 Final Presentation

1. Digital Strategy By: Carly Gawronski

2. Costco: Who Are We?
We are a membership warehouse club, dedicated to giving our
members the greatest prices on quality.

3. Campaign Objective
• Gain more members
• Improve Social Media
• Improve SEO

4. Costco Sales

5. Target Audience
• Gain attention in the younger generation
• Improve social media to gain larger target audience
We want members who:
• want the most savings
• want items in bulk
• care about quality and quantity

6. The Big Idea
Social Media: Facebook, Instagram and Twitter
#CWDEALSANDSTEALS
Facebook:
• 1.3 million likes
• Posts are often
• Responds to customers
Twitter:
• 21.5k followers yet has never
tweeted
• Increase followers if used
Instagram:
• 47.1k followers
• Posts weekly

7. Campaign Tools
SEOs Keywords: Quality products and savings
Ad groups on Google: Advertisements
Keywords: Savings, Quality, Long lasting, travel, cars, etc.
http://www.costco.com
Be valued. We promote from within.
Each Warehouse will have their own social media account

8. Social Media
Instagram, Twitter and Facebook
Using hashtags like #CWDEALSANDSTEALS on the social media and
tagging photos, how they feel about products, how the feel about the
store, quality of the items they have bought, on great deals and how
much they saved.

9. Campaign Budget: One Year
698 warehouses
 $30,000 for advertising team per warehouse
SEO: $1,600 per month
Pay Per Click (Google): $9,600 per month
Global Social Media (Corporate Level): $250,000
Total Budget Cost: $404,340

10. Accomplishing Goals
KPIs & Analytics
Twitter:
• Will begin to tweet
• Promote the campaign by using hashtags
• Continuous
Facebook:
• 1 month to begin creating accounts for each warehouse
• Using hashtags to promote campaign
• Promote groups at the warehouse and invite to join