30. WH Y
What problem are you solving?
What is the main problem you are trying to solve?
Is that the right problem to solve?
Why do we need to solve that problem?
?
32. Measure interest in a product or feature without actually coding or
implementing.
Create a landing page, drive traffic, users start to register or don’t.
F A K E D O O R
T E S T
33. Method from lean startup where you offer your feature manually to
validate your idea.
C O N C I E R G E
M V P
34. Talk to your customers
Don’t ask your friends and family!
U S E R
R E S E A R C H
35. Do your competitors solve the problem?
How will you do it better?
C O M P E T I T O R
A N A L Y S I S
S W O T
36. With your business strategy?
With your product goals?
D O E S I T
A L I G N ?
37. D E F I N E
S U C C E S S
T I M E I N A P P
N U M B E R O F C L I C K S
I N C R E A S E D P R O F I T
R E T E N T I O N
I N C R E A S E D N P S
50. T O O L S
T O
T E S T
U S E R E A L U S E R S
C R O W D S O U C E D
S U P P O R T T E A M
T R A I N I N G T E A M
51. BROWSING
NETFLIX
D O Y O U ?
A.W A T C H F O R A B I T ,
I F Y O U L I K E I T
W A T C H T H E S H O W
B.G E T T H E S H I T S
M O V E O N A S F A S T
A S Y O U C A N
54. Q U A N T I T I V E
M E A S U R I N G
A N A L Y T I C S
B I
N P S T R A C K I N G
L O G S
55. METRICS ARE
PEOPLE TOO.
C U S T O M E R E N G A G E M E N T T O O L S
A S K Y O U R U S E R S I N P R O D U C T
M O N I T O R P U B L I C F O R U M S
P I C K U P T H E P H O N E
S U R V E Y
56. RESCUE
OR
KILL?A V O I D F E A T U R E B L O A T
D O N ’ T J U S T L E A V E I T
57. RESCUE TIPSB A S E D O N W H Y Y O U F A I L E D
I N F U R I A T E S
L O S T
P R O D U C T I V I T Y
S H I N Y O B J E C T T R A P
S O L V E P R O B L E M
Would a redesign help? Did you forget to give the option to revert back?
Move it! Tell your users. Notify in context.
Redesign to reduce clicks, change navigation, automate?
Did you solve the problem with the wrong tool? Wrong target market?
Redesign to solve the problem you set out to solve.