1. CARLOS DOMINGUEZ 14832 SW 18th Street, Miramar, FL 33027 | 954-319-3350 | carlos.dominguez.2303@gmail.com
Qualifications for Brand/Sales/Marketing Management
Creative, entrepreneurial, and highly organized professional with 15+ years of experience in the sales and marketing of complex solutions.
Adept at designing and implementing effective programs to increase brand awareness and revenue. Highly familiar with the computer
industry and the Latin America region. Trilingual—fluent in English, Spanish, and Portuguese. Proficient with CRM (SalesForce), MS
Office, Oracle, and SAP software. Expertise spans:
Account Management/Retention • Client/Partner/Reseller Relations • Team Building/Leadership • Compensation/Incentive Planning
Market Analysis • Sales Forecasting • Pipeline Reporting • Corporate Communications • Product Launch • Promotions
International Business • Territory Development • Channel Administration • Contract Negotiations • Deal Closing
CAREER TRACK
AVNET, Multi-Country Sales Manager 2012 to 2014
Served as HP brand manager to introduce the value-added distributor figure in a multi-country region (Central America, Caribbean, South
America) and to establish incentive programs for the channel. Held responsibility for attaining a $15M quota for HP’s high-end hardware
product line (servers, storage, networking). Administered HP marketing funds, including program implementation and payment. Designed
and executed recruiting plans for all assigned countries.
• Restarted the HP value-added reseller (VAR) program with AVNET in the region; spearheaded sales and promotions of the
new AVNET branded solutions portfolio.
• Grew the channel base 100% in the first six months while also optimizing HP inventory to achieve zero product obsolescence.
BLUESTAR, Regional Sales Manager 2010 to 2012
Directed sales of ID, data collection, and POS products and solutions throughout an assigned territory spanning Central America, Mexico,
and South Florida. Drove channel development while consolidating channel programs and procedures for greater efficiency.
• Delivered regional sales of $10M in 2011, a 125% increase over the prior year.
• Expanded the region’s new customer base 30%.
SAMSUNG ELECTRONICS, Regional Sales Director, Printers and Supplies 2007 to 2010
Planned and executed channel sales strategy for the laser printer and supplies business in a region comprising Central America, Caribbean,
Ecuador, and Venezuela. Set up the regional sales and marketing team. Created sales incentives, marketing programs, and a corporate
business-to-business (B2B) model that offered printing solutions to the corporate and government markets.
• Produced regional supplies and hardware sales of $18M and $7.5M, respectively, in 2007.
• Increased supplies sales 33% to $24M and hardware sales 15% to $8.6M.
• Fueled 80% growth in high-end product sales from 2007 to 2008.
• Expanded the number of VAR partners in the region by 200% and the supplies volume of localized partners by 150%.
• Attained #1 laser printer/multi-functional market share in Ecuador and #2 in Central America, Caribbean, and Venezuela.
HEWLETT-PACKARD, Latin America Channel Development Manager 2002 to 2006
Instituted profiles and rules for HP branded services sales through the channel in the Latin America region. Defined the compensation
plan and value proposition for the channel. Controlled a $2M marketing channel budget. Led the region’s channel development team.
• Drove a 250% increase in HP branded services sales through the channel in the region from 2004 to 2006.
• Expanded the region’s channel base by 150%.
• Won three major corporate services accounts away from IBM in Mexico, Venezuela, and Chile.
HEWLETT-PACKARD, Regional Consumer Channel Development Manager 1998 to 2002
Designed profiles and recruited retail partners across Latin America. Created the channel’s value proposition and compensation plan as well
as a new regional retail contract and renewal process. Managed the marketing channel budget and regional channel development team.
• Achieved 200% retail sales growth through the channel from 1998 to 2002.
COMPUSOLUCIONES, Sales and Marketing Director Prior to 1998
Was tasked to design profiles and recruit the distribution channel throughout Mexico. Maintained accountability for meeting sales quota for
HP hardware and solutions. Led the marketing team to coordinate company events as well as design and launch a new company image.
• Exceeded sales quota for HP products and solutions by at least 15% for four consecutive years.
• Finalized one of the most recognized IT channels in Mexico with 300+ associates.
Early roles included Sales Director for Aerolitoral and Technical Support Engineer/Product Manager for Hewlett-Packard.

2. EDUCATION
Bachelor’s Degree in Computer Engineering Business Administration Degree Marketing Degree
ITESO, Mexico IPADE, Mexico ITESM, Mexico