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Design	
  and	
  delivery	
  of	
  
patron	
  centered,	
  web	
  
based	
  library	
  services	
  in	
  
an	
  Academic	
  Library	
  
Project	
  Origin	
  
• new service/collection to feature
Where does the idea come from?
• perceived need
• directive from higher authority
• user-request
Project	
  Origin/Users	
  
• identify target users
Start with the users:
• research
• understand
• personas
Users	
  
• can have more than one type of user
Disparate Users
• identify secondary and tertiary users
• design with those information needs in mind
• include representative stakeholders
Information	
  Architecture	
  
What are the materials we are building with?
Information	
  Architecture	
  
• card sorts
Content Organization:
• understanding
content
• comparative
analysis
photo by Mario Carvajal
Information	
  Architecture	
  
• blueprint of the project
Site Maps:
• tools
- Lucidchart
- WriteMaps
Information	
  Architecture	
  
• creation 
Content:
• delivery
Design	
  
How are we building the service?
Design	
  
• navigation
Focus Page on a Primary Task:
• consumption
• interaction
Design	
  
• where they are
With “wayfinding” users should know:
• where the things are they are looking for
• how to get to what they seek
• where they have been already
Design	
  
designing a site or service so that it can
adapt for optimal viewing across multiple
platforms or devices
Responsive Design:
Design	
  
• include them early in the process
Working with Designers/Programmers:
• help them “buy-in” to mission of service
• remind them of who the users are
Usability	
  
Is what we are building going to be usable?
Usability	
  
• efficiency
• effectiveness
• learnability
• satisfaction
Dened by the following:
Usability	
  
• task analysis
• eye movement
• observation
• surveys and interviews
Assessment:
• expert review (heuristic evaluation)
Usability	
  
• visibility of system status
• match between system and real world
• user control and freedom
• error prevention
Heuristics by Jakob Nielsen:
• consistency and standards
Usability	
  
• recognition rather than recall
• flexibility and efficiency of use
• aesthetic and minimalist design
• help users recognize/diagnose errors
Heuristics by Jakob Nielsen:
• help and documentation
Usability	
  
FSU Human Factors Lab
Usability	
  
• persuasion
• emotion
• trust
Beyond Usability… PET:
Delivery	
  &	
  Beyond	
  
It’s been built…will they come?
Delivery	
  &	
  Beyond	
  
• within the web service
Documentation:
• records of the process
• what can be learned and shared?
• training
Delivery	
  &	
  Beyond	
  
• existing pages pushing to new content
Promotion:
How do people know the service is available
and how it benets them?
• social media
• email blast or newsletter
• presentations
Delivery	
  &	
  Beyond	
  
• analytics
Continued Assessment:
• feedback
• new testing
Carlin	
  Trammel	
  
@stormspeed
linkedin.com/in/carlintrammel

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