Carlee Beard's social media campaign pitch for Agnes Scott College's 2019 Commencement Ceremony

1. Agnes Scott College
2019 Commencement Ceremony
Social Media Campaign Pitch
By Carlee Beard

2. #CountdownToCommencement
#CountdownToCommencement

3. Opportunity
● Create momentum &
excitement
● Highlight Summit
Program
● Increase social media
engagement

4. Why this campaign? Let’s tell the world...

5. #1
Most Innovative School
among National Liberal Arts Colleges
#2
Best Undergraduate Teaching
among National Liberal Arts Colleges
Agnes Scott College 2019 Rankings by U.S. News & World Report

6. #CountdownToCommencement
12 days + Letter of the Day + Beautiful Photo + Agnes Scott “brag” =

7. How it works:
Designed for Instagram
Photo of
Campus
Letter of
the Day
Engaging Caption
“Today’s stop on our #CountdownToCommencement
is McCain Library…”

8. Don’t Forget Facebook and Twitter...
Instagram
● High student engagement
● Photos with letter of the day
Facebook
● Highest engagement overall, especially among alumni and Decatur
community
● Post photos without letter of the day for maximum shareability
Twitter
● High student engagement
● Focus on interesting and engaging caption

9. Timeline
111098765
4321
302928
27262524232221
April
May
T
COMMENC
EMEN
Prep

10. Benchmarking
Saddleback College
Mission Viejo, CA
Barnard College
New York, NY
2018 Countdown to Commencement
5 day countdown to Grand Opening for new building on campus
● Numbered posts
● Countdown Hashtag
● Identified areas for improvement
● Similar approach
● Photos with semi-transparent number over top
● Decent engagement for small event

11. Team
Nneka Nwaobi
Social Media Manager
Agnes Scott College
+
Communications and
Marketing Team

12. Budget
DSLR Camera…………………….Free from library
Photoshop…………………………...Free for Agnes Scott students and staff
Staff Time…………………………….Already covered by payroll
0.00

13. Ready to be adopted and implemented by Agnes Scott’s Communications team.
Status of #CountdownToCommencement: