Presentation to Career Connectors event, July 9, 2015, N. Scottsdale, AZ.

1. Carl B. Forkner, Ph.D.
Social Media
Your Job Search Secret Weapon

2. What is Social Media ?

3. What is Social Media ?
FACEBOOK
TWITTER
GOOGLE+
PINTEREST
LINKEDIN
INSTAGRAM
YOUTUBE

4. Who is Online?

5. Who is on Social Media?

6. Who is on Social Media?
75%
82%
37%
73%
76%

7. Who is on Mobile Social Media?

8. 2
332 M
users
4
284 M
users
3
300 M
users
5
70 M
users
1st
1.35 B
users
Number of ACTIVE Users on the most popular sites
2014 Data

9. 2014 Data
2
135 M (40%)
users
1st
864 M (64%)
users
4
66 M (22%)
users
5
36 M (51%)
users
Number of DAILY Individual Users on the most popular sites
3
100 M (35%)
users

10. Who is on Social Media?

11. Do I need an online presence?
90% of HIRING MANAGERS
and job recruiters review
online information about
job applicants before
making a hiring decision.
Of those, over 70% said
that they rejected candidates
based on information that they
found—or didn’t find—online.

12. What do “they” think?
(Comment on the Barack Obama FB page) If you
wanted to work for "us, the people", why do you
continue to place fundraisers ahead of real issues. You
couldn't even visit the border in Texas and see the
travesty yourself. Instead you hide behind speeches
that say one thing yet you do nothing. IMPEACH!
Anonymous
July 15
XXXX this so called legal system!
Serve and Protect my XXXXX XXX!

13. What makes you a good prospect?
Over 20% of HR Managers said they found something
to convince them to hire an individual!
Do YOU
have a
professional
picture?

14. What makes you a bad prospect?
Over half of HR Managers said they also found
something to convince them NOT to hire an
individual!
“Selfie Nation”

15. There is only one question…

16. What is Social Media ?
FACEBOOK
TWITTER
GOOGLE+
PINTEREST
LINKEDIN
INSTAGRAM
YOUTUBE

17. Employers Preferred Sites?
93%

18. Recruiters vs. Job Seekers
OVER 50% of job seekers are missing out on job
postings, opportunities, and company
promotions!

19. FACEBOOK
• How many of you are on Facebook?
• How many of you knew before today that you can find
jobs on Facebook?
• Yes – YOU CAN!

20. Finding jobs on Facebook
You can use the Facebook Search Window
much like you use Google Search!

21. Finding jobs on Facebook
Search for a
particular
company in
Facebook.
Look for a
“careers” or “jobs”
link

22. Getting to the position info
This one is listed
for Phoenix!

24. A sad Facebook fact
• Many companies have a Facebook Company Page that
sits online un- or under-utilized.
• That means THEY are missing a potential employee
market, and…
• …YOU are missing potential job-seeking resources.
• It is a sad lose-lose situation…

25. LinkedIn – Professional Networks
• Six Critical Profile Components
• Name, Headline, Industry, & Location
• Professional Photograph
• Summary
• Current & Previous Work Experience
• Education & Skills
• Connections (50+)
• Search for jobs
• Network for jobs

26. Finding the Right Companies
Select “Companies” from the “Interests” Menu
Type in a Company Name or Industry

27. Finding the Right Companies
Matching Company Profiles
Matching Company Options
Matching Company Groups
Current Employees
Past Employees
Job Postings

28. Following Companies
Company News
Who You Know
Click to Follow
Company Profile Click to See Jobs

29. Job Postings at Target Companies
Job Postings!

30. Job Postings at Target Companies
Job Posting
# Applicants so far
Job Description
Requirements

31. Begin a Targeted Network
• Identify and send a connection request to
people in companies you targeted for your
career.

32. Begin a Targeted Network
• Note the potential connections and what
positions they hold in the company…
1. Select contacts based on your skill set
2. Connecting with HR & Recruiters may link you
into the company better…
Recruiter
Specific Field of Focus

33. Introductions
• Some people on LinkedIn do not allow people not already
at least a 2nd level contact to request to connect directly.
• Introductions allow your contacts to “introduce” you to
another person.
This is also good if you want to contact with a senior HR or
Hiring Manager—it is best to go through a contact you
both already know, much like having a company employee
hand your resume to the Hiring Manager or HR…

34. Introductions
• Search for a contact’s
name
• When you open the
person’s profile, scroll
down until you see how
you are connected in the
righthand column.
YOU are Here…
Contacts who may
IntroduceYou
Target Contact

35. Twitter
• Hashtags allow you to search through Social Media by Category!
• Caution: Hashtags are only as good as the person assigning the hashtag…
Spelling, miscategorization, etc…
• BUT… Hashtags work to search on ALL popular Social Media!
Hashtags!
#

36. Twitter job search varieties

37. Twitter job search varieties

38. So…
What if you already know the type of job you are
looking for?
What if you could avoid sifting through all the
other jobs to find your niche?
Then you should try TweetChat!

39. Tweetchat.com
• Allows you to follow specific #Hashtags as people post messages tagged with
them.
• You can also join in the conversation much like a chat room format focused
on that #Hashtag.

40. Tweetchat.com
• 15 seconds later, an alert popped up that 3 more posts had been made for
#jobs…

41. Tweetchat.com
You can block irrelevant
posters (based on your job
search criteria)
You can highlight postings
of interest so you.

42. Question..?
WHAT IF
JOBS
CAME TO
YOU?

43. www.tweetmyjobs.com
TweetMyJobs.com DOES NOT require you to have a Twitter account!

44. Let’s look at one more: Google+
GOOGLE+
1.6 Billion users
53% positive
45% are active users

45. Google+

46. Google
• What happens if you search for “Employment” on Google?

47. Google
• What happens if you search for “#employment” on Google?
Social Media
Focus in the
Search…

48. But… That’s not all!
You can also find jobs on:

49. But… That’s not all!

50. Do you know about this one?
…and your town!

51. Nextdoor – Focused on Your Local Area

52. What next?

53. Get Up, Get Out, Get Going!
• The computer can only take you so far…
• Get out and take a first-hand look at your target
companies
• You may be able to get a brief tour through a connection!
• Networking opportunities abound in the Phoenix Metro area!

54. Networking Opportunities
Google Search is Your Friend…

55. Networking Opportunities
http://www.networkingphoenix.com/

56. Networking Opportunities
http://professional-networking.meetup.com/cities/us/az/phoenix/

57. Networking Opportunities
http://professional-networking.meetup.com/cities/us/az/phoenix/

58. Networking Opportunities
http://www.executivesnetwork.com/
(This group is for Director-level positions and above)

59. Carl.Forkner@DWWTC.com
Carl B. Forkner, Ph.D.
Wrap-Up:
Discussion and Q&A Period