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Success Through
Networking
Carl B. Forkner, Ph.D.
Presentation to
Introduction
• Dr. Carl Forkner
– Over 35 years of experience in education, training, & leadership
– Retired Naval Officer...
Agenda:
• Networking: What is it?
• C2B Networking
• B2C Networking
• B2B Networking
• Electronic Networking
• Translating...
Networking: What is it?
• A socioeconomic business activity by which groups of like-minded
businesspeople recognize, creat...
The Evolution of “It”
• In the beginning:
– It’s what you know…
• Entering the new Millennium:
– It’s who you know…
• Fast...
Why Network?
• Networking is the key ingredient to capture the essence of today’s
environment – who knows you.
• Five ways...
Growing Your Network…
1. Be helpful
2. Build your reputation
3. Make yourself visible
4. Get up, get out, get going!
5. Ha...
C2B Networking
• A business model in which consumers (individuals) create value and
businesses consume that value.
– A rev...
B2C Networking
• The exchange of information from business to consumer contacts.
• Focuses primarily on retail marketing/s...
B2B Networking
• A situation where one business networks to make commercial transactions
with another.
– A business is sou...
Where does Business Meet?
• Referral networking groups
• Executive peer-to-peer coaching
• Chamber of Commerce events
• Ne...
Electronic Networking
• Facebook is the most important
for B2C networking & marketing
Electronic Networking
• LinkedIn is most important for
B2B networking & marketing
– Facebook is gaining ground over
the la...
Electronic Networking
• Number of active users on top 5 social media platforms
2
332 M
users
4
284 M
users
3
300 M
users
5...
Electronic Networking
• Number of daily users on top 5 social media platforms
2014 Data
2
135 M (40%)
users
1st
864 M (64%...
Electronic Networking
• Social Media Demographics
Why are LinkedIn & Facebook
Important?
50% of companies use Facebook to find talent
80% of companies use LinkedIn to find ...
Translation: From Trons to People
• Make connections meaningful
– Quality, not quantity, is most important
• Sharing infor...
Finding Networking Opportunities
• Chambers of Commerce
• Networking events
– Networking Phoenix
– Meetup
– Network After ...
In Closing…
• Start the conversation
• Make meaningful connections
• Nurture your connections
• Continue the conversation
...
Success Through
Networking
Carl B. Forkner, Ph.D.
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Success through Networking

Presentation to the International Facilities Management Association (IFMA) Phoenix, AZ Chapter on November 19, 2015.

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Success through Networking

  1. 1. Success Through Networking Carl B. Forkner, Ph.D. Presentation to
  2. 2. Introduction • Dr. Carl Forkner – Over 35 years of experience in education, training, & leadership – Retired Naval Officer & University Professor – Published Author – Director of Training & Development at DWWTC
  3. 3. Agenda: • Networking: What is it? • C2B Networking • B2C Networking • B2B Networking • Electronic Networking • Translating Electronic Contacts into Physical Networks • Finding Networking Opportunities • Q & A Period
  4. 4. Networking: What is it? • A socioeconomic business activity by which groups of like-minded businesspeople recognize, create, or act upon business opportunities. • A business network is a type of business social network whose reason for existing is business networking activity. • A more cost-effective method of generating new business than advertising or public relations efforts. – Business networking is a low-cost activity that involves more personal commitment than company money.
  5. 5. The Evolution of “It” • In the beginning: – It’s what you know… • Entering the new Millennium: – It’s who you know… • Fast-forward to Today: – It’s not who you know; it’s who knows you…
  6. 6. Why Network? • Networking is the key ingredient to capture the essence of today’s environment – who knows you. • Five ways networking helps you: – Confidence – Friendships – Opportunities – Skill Improvement – Shared Knowledge
  7. 7. Growing Your Network… 1. Be helpful 2. Build your reputation 3. Make yourself visible 4. Get up, get out, get going! 5. Have intentions 6. Think long-term 7. Get rejected (huh?) 8. Listen! 9. Ask questions 10.Follow Up
  8. 8. C2B Networking • A business model in which consumers (individuals) create value and businesses consume that value. – A reverse auction or demand collection model, enables buyers to name or demand their own price, which is often binding, for a specific good or service. – The electronic commerce business model in which consumers can offer products and services to companies, and the companies pay the consumers. • Primary means is through Internet sites, such as Web pages, Blogs, and now some social media platforms.
  9. 9. B2C Networking • The exchange of information from business to consumer contacts. • Focuses primarily on retail marketing/sales of products and services. – Rides a backbone of social media and CRM platforms • It’s not so much technology has changed. It’s people that have changed how they are utilizing technology to do business.
  10. 10. B2B Networking • A situation where one business networks to make commercial transactions with another. – A business is sourcing materials for their production process. – A business needs the services of another for operational reasons. – A business re-sells goods and services produced by others. A key obstacle to B2B networking is managing the relationship between sales reps and client side decision makers
  11. 11. Where does Business Meet? • Referral networking groups • Executive peer-to-peer coaching • Chamber of Commerce events • Networking groups – Open – Closed
  12. 12. Electronic Networking • Facebook is the most important for B2C networking & marketing
  13. 13. Electronic Networking • LinkedIn is most important for B2B networking & marketing – Facebook is gaining ground over the last two years…
  14. 14. Electronic Networking • Number of active users on top 5 social media platforms 2 332 M users 4 284 M users 3 300 M users 5 70 M users 1st 1.35 B users 2014 Data
  15. 15. Electronic Networking • Number of daily users on top 5 social media platforms 2014 Data 2 135 M (40%) users 1st 864 M (64%) users 4 66 M (22%) users 5 36 M (51%) users 3 100 M (35%) users
  16. 16. Electronic Networking • Social Media Demographics
  17. 17. Why are LinkedIn & Facebook Important? 50% of companies use Facebook to find talent 80% of companies use LinkedIn to find talent 74% of HR professionals actively use LinkedIn 93% of recruiters actively use LinkedIn to source new employees for client companies
  18. 18. Translation: From Trons to People • Make connections meaningful – Quality, not quantity, is most important • Sharing information & media • Posts • Comment & respond • Groups
  19. 19. Finding Networking Opportunities • Chambers of Commerce • Networking events – Networking Phoenix – Meetup – Network After Work – PBJ events – Referral 101 Network – Executives Network – Eventbrite
  20. 20. In Closing… • Start the conversation • Make meaningful connections • Nurture your connections • Continue the conversation • Mutual support • Follow through • Make networking a priority Get up, get out, get going!
  21. 21. Success Through Networking Carl B. Forkner, Ph.D.

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