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Creating a Data-Driven
Organization:
Carl Anderson
@leapingllamas | www.p-value.info
an executive summary
Why data-driven?
@leapingllamas | www.p-value.info
5%more productive
Controlling for other factors, data-driven orgs are
@leapingllamas | www.p-value.info
Having lots of reports does not make you data-driven.
@leapingllamas | www.p-value.info
Having a hadoop cluster does not make you data-driven.
@leapingllamas | www.p-value.info
Data-driven requires a data culture
@leapingllamas | www.p-value.info
a strong testing culture
Being data-driven means having…
Innovate through online and offline experimentation.
Encourage hypothesis generation broadly across org.
@leapingllamas | www.p-value.info
an open, sharing culture
Being data-driven means having…
No data hoarding or silos. Bring data together
to create rich contexts. Connect the dots.
@leapingllamas | www.p-value.info
a self service culture
Being data-driven means having…
Business units have necessary data access as well as within-
team analytical skills to drive insights, actions, and impact.
@leapingllamas | www.p-value.info
a broad data literacy
Being data-driven means having…
All decision-makers have appropriate skills to use and interpret data.
@leapingllamas | www.p-value.info
an objective, inquisitive culture
Being data-driven means having…
“Do you have data to back that up?” should be a question that no one
is afraid to ask and everyone is prepared to answer—Julie Arsenault.
@leapingllamas | www.p-value.info
a visible, clearly-articulated strategy
Being data-driven means having…
Commonly understood vision. Suite of well-designed, accessible
KPIs. All staff understand how their work ties back to these metrics.
@leapingllamas | www.p-value.info
strong data leadership
Being data-driven means having…
A head of data to evangelize data as strategic asset with
budget, team, and influence to drive cultural change.
@leapingllamas | www.p-value.info
but bottom up too
Change should not just be top-down
Everyone in org has role and responsibility through “leveling up” their
data skills, mutual mentoring, and embedding data into their processes.
@leapingllamas | www.p-value.info
blindly following data.
Being data-driven doesn’t mean
Augment decision makers with objective, trustworthy, and relevant data.
@leapingllamas | www.p-value.info
using data to effect impact and results
Ultimately, data-driven means
Push data through “analytics value chain” from collection, analysis,
decisions, action, and finally to impact. Partway along chain doesn’t count.
@leapingllamas | www.p-value.info
Want to find out more?
There’s lots more detail and practical information in the book including
@leapingllamas | www.p-value.info
• how to design metrics
• how to prioritize data source collection
• best practices of A/B testing
and broader topics such as
• decision making
• organizational structure
• privacy, ethics, and risk
http://shop.oreilly.com/
@leapingllamas | www.p-value.infoCopyright © 2015 Carl Anderson

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Creating a Data-Driven Organization: an executive summary

  • 1. Creating a Data-Driven Organization: Carl Anderson @leapingllamas | www.p-value.info an executive summary
  • 3. 5%more productive Controlling for other factors, data-driven orgs are @leapingllamas | www.p-value.info
  • 4. Having lots of reports does not make you data-driven. @leapingllamas | www.p-value.info
  • 5. Having a hadoop cluster does not make you data-driven. @leapingllamas | www.p-value.info
  • 6. Data-driven requires a data culture @leapingllamas | www.p-value.info
  • 7. a strong testing culture Being data-driven means having… Innovate through online and offline experimentation. Encourage hypothesis generation broadly across org. @leapingllamas | www.p-value.info
  • 8. an open, sharing culture Being data-driven means having… No data hoarding or silos. Bring data together to create rich contexts. Connect the dots. @leapingllamas | www.p-value.info
  • 9. a self service culture Being data-driven means having… Business units have necessary data access as well as within- team analytical skills to drive insights, actions, and impact. @leapingllamas | www.p-value.info
  • 10. a broad data literacy Being data-driven means having… All decision-makers have appropriate skills to use and interpret data. @leapingllamas | www.p-value.info
  • 11. an objective, inquisitive culture Being data-driven means having… “Do you have data to back that up?” should be a question that no one is afraid to ask and everyone is prepared to answer—Julie Arsenault. @leapingllamas | www.p-value.info
  • 12. a visible, clearly-articulated strategy Being data-driven means having… Commonly understood vision. Suite of well-designed, accessible KPIs. All staff understand how their work ties back to these metrics. @leapingllamas | www.p-value.info
  • 13. strong data leadership Being data-driven means having… A head of data to evangelize data as strategic asset with budget, team, and influence to drive cultural change. @leapingllamas | www.p-value.info
  • 14. but bottom up too Change should not just be top-down Everyone in org has role and responsibility through “leveling up” their data skills, mutual mentoring, and embedding data into their processes. @leapingllamas | www.p-value.info
  • 15. blindly following data. Being data-driven doesn’t mean Augment decision makers with objective, trustworthy, and relevant data. @leapingllamas | www.p-value.info
  • 16. using data to effect impact and results Ultimately, data-driven means Push data through “analytics value chain” from collection, analysis, decisions, action, and finally to impact. Partway along chain doesn’t count. @leapingllamas | www.p-value.info
  • 17. Want to find out more? There’s lots more detail and practical information in the book including @leapingllamas | www.p-value.info • how to design metrics • how to prioritize data source collection • best practices of A/B testing and broader topics such as • decision making • organizational structure • privacy, ethics, and risk