Management Information System

1. Advantage and Disadvantage of CRM
B y : M a r y G r a c e R . A g u i l a r

2. • Helps companies get an insight in to their
sales activities
• Helps in identifying profitable/ unprofitable
customers
• Its possible to integrate CRM with many third
party applications/ web-based applications
• Some CRM vendors support accessing the
CRM system through mobile phones/ Tablet
computers

3. Disadvantages
-CRM may result in duplication of tasks
-Scalability may be limited or costly
-Educating the users about the proper CRM
usage and getting them to actually use
it, might be a challenge
-If the CRM solution is not customized to the
business objectives of a particular
company, the implementation might fail.