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08:00 - 09:00am Opening Remarks and Keynote
Tim Fullerton, Director of Digital Strategy, Department of Interior
09:00 - 09:40am Panel #1
Social Media Policy 2.0
09:40 - 09:55am Networking Break
09:55 - 10:40am Track #1
Vendor Highlights
10:45 - 11:30am Track #2
Vendor Highlights
11:35 - 12:25pm Panel #2
State and Local Government Citizen Engagement Strategy and
Agency Best Practices
12:25 - 1:00pm Interactive Lunch and Keynote
Nicole Callahan, New Media Analyst -
Federal Student Aid at U.S. Department of Education
01:00 - 01:50pm Panel #3
Emergency Response and Management
01:50 - 02:00pm Closing Remarks
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TIM FULLERTON, Director of Digital Strategy
U.S. Department of the Interior (DOI)
Tim serves as the Senior Advisor to the Secretary of the Interior for new media
and manages all new media staff, consultants, and the DOI-wide Web Leadership
Council. A few of Tim’s accomplishments include developing the DOI's first
strategic plan to engage with the public using new media, which led to a 1000
percent increase in Twitter followers over a two year period, as well as
developing the DOI’s first live streaming program. Due to the success of the new
media program, Tim was then asked by Secretary Salazar to lead the digital
portion of a new White House initiative to promote travel and tourism within the
United States.
Previously Tim worked for former Vice President Al Gore’s Alliance for Climate
Protection (ACP); Tim managed the organization's 2 million person email list,
redesigned the organization's websites (which won a Webby, Silver Addy, and a
2010 Communicators award) and helped develop the Repower America Wall. In
2008, Tim worked for Obama for America where he managed the state-based
email program (yes, all 50).
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LT. COL. VINSTON PORTER, Director of Online & Social Media Division
U.S. Army Public Affairs
Vinston, has been serving in the United States Army for almost 19 years. He
received his commission as an officer in the Field Artillery after graduating in
1994. He served in a variety of leadership positions for the first 11 years,
highlighted by commanding a light howitzer artillery battery in the 25th Infantry
Division, in Hawaii. During his tenure at West Point, he earned a Masters Degree
in Education with a focus on counseling and leader development from Long Island
University.
Vinston later transitioned from field artillery to public affairs, and his first
assignment in his new career field was with the 3rd Infantry Division, based near
Savannah, Ga. He served two tours in Iraq, supporting Operations Iraqi Freedom
and New Dawn. At the end of his time in Ga., Vinstonwas selected for the Army’s
Training with Industry program, the equivalent of a fellowship, where he worked
as part of Google’s public affairs team at the main campus in Mountain View, Calif.
He now serves as the director of the Online and Social Media Division for Army
Public Affairs at the Pentagon.
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NICOLE CALLAHAN, New Media Analyst - Federal Student Aid
U.S. Department of Education
Nicole is a Digital Engagement Analyst at the U.S. Department of Education’s
Office of Federal Student Aid. The Digital Engagement Team manages Federal
Student Aid’s social media presence which focuses primarily on providing social
customer service to students, parents, and borrowers around topics related to
preparing, applying and paying for college.
In college, Callahan was a founding father of George Washington University's
chapter of Alpha Kappa Psi, a professional business fraternity.
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BILL GREEVES, Chief Information Officer
Wake County, NC
Bill currently serves as the Chief Information Officer for Wake County, NC. He
previously served as the CIO for Roanoke County, Va. and the Director of
Information Technology for the City of Hampton, Va. He has been working in
municipal government since 2000, and is the co-author of the Social Media in the
Public Sector Field Guide: Designing and Implementing Strategies and
Policies from Wiley Publishing.
In 2010, Government Technology magazine included him in their list of Top 25
Doers, Dreamers, and Drivers, and in 2012, Public CIO magazine recognized him
as "the most social-media savvy" CIO in government.
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BILL GREEVES, Social Media Lead
Environmental Protection Agency
Jessica Orquina is the Social Media Lead for the U.S. Environmental Protection
Agency. Prior to joining EPA, she served as a public affairs specialist at another
federal agency. She is a former military and commercial airline pilot, turned
marketing, communications, and public relations professional. She has a Masters
of Business Administration in Marketing from the University of San Francisco in
northern California and a Bachelor of Science in Mathematics from Fitchburg
State College in Massachusetts.
Jessica is strong leader, adept marketer, and highly motivated individual. She has
excellent written and verbal communications skills and has experience with in
both traditional communications and marketing channels and new social media
platforms.
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JENNA COVEY, Director of New Media
Office of Governor Mark Dayton, MN
Jenna is the primary content manager for the Office of Governor Mark Dayton
Digital Channels, including the governor’s blog, Facebook, Twitter, and YouTube
accounts. She works with Minnesota’s state agencies and the governor’s office to
turn wonk-speak into understandable content for constituents across the State of
Minnesota. Jenna believes the best ideas happen offline, the best projects are
powered by collaboration, and the nicest people live in Minnesota.
LINDSAY OXFORD, Social Media Coordinator
California State Parks
Lindsay is the Social Media Coordinator for California State Parks. In addition to
creating content, she also provides guidance to administrators for more than 100
park and program-specific social media accounts. She is also the communications
chairperson for Alt+Library Friends, supporting efforts to keep young adults of
Sacramento connected to their libraries.
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About This Year’s Seminar
Many government agencies have already developed creative and interactive programs
to extend their outreach to the public. Carahsoft's Third Annual Citizen Engagement
Seminar on June 6, 2013 at the Grand Hyatt in Washington, D.C. will build upon the
open government conversation, specifically how your agency can surpass citizens'
expectations, and connect with them in meaningful and innovative ways.
On-Site Event Livestream
