This is a powerpoint showing the process of the making of the print advert through screenshots.

1. Print Advert Screenshots
Fashion or Faux

2. We started off with a plain black background because we knew we
wanted to use plain white tops and we didn't want anything to
divert the attention from the main image.

3. We then imported an imagine of a plain white top by clicking file,
open and selecting the file. We the proceeded to cut out the
background and make the image almost look slick.

4. We did the same thing to the branded t-shirt by using the magnetic lasso
tool. This detects the images edges and automatically selects the pixels
around them, giving a high degree of precision.

5. Next, we placed the two t-shirts beside each other in order to
distinguish the difference. We then imported a simple image of a
price tag and started to cut out the areas that we didn’t want in the
image. For example, the background that was already there. We
also cut out the parts that made the image look jagged.

6. Then, we placed the image over the image of the t-shirt by dragging
it. This was to show a rough idea of how much a branded piece of
clothing is. The, using the text tool, we included the price onto the
image of the price tag.

7. We did the same with the other imported image of the price tag. By using the text tool, we
typed in the price £5.99. We did this to show the difference in prices between branded and
non-branded clothing. This was relevant for our documentary as it represents the main
theme in our documentary. After this, we used the shape tool to insert a rectangle in order
to highlight the title of our documentary, ‘Fashion or Faux?’, which we had typed using the
text tool.

8. We then did the same for the date of which the documentary will
be aired.

9. We made the images bigger in order for it to be more clear and
stand out. We did this by using ctrl + alt + t, then dragging the edges
of the image to increase the size, whilst holding shift to keep the
image definition the same.

10. Next, we inserted the slogan using the text tool again. We had made sure that the text for the
slogan and the data smaller than the title in order to prevent diversion, so the audience are
more likely to remember the name of the documentary. Then, we changed the colour of the
shapes behind the text by clicking on the layer and using the eyedropper tool to select the
colour from the price tags. This allowed us to stick with a colour scheme that suited the theme
well.

11. Finally, we included the logo of our chosen channel, Channel 4. We had found
this image on Google Images and decided that it would be the most appropriate
for our documentary. This created a sense of brand identity. Next, we used the
eyedropper tool again in order to change the colour of the logo so that it suited
the colour scheme. This was typical of a professional music magazine.

12. This is a screenshot of our final product, displayed in Photoshop. We had
used Photoshop to produce the print advert as it allowed us to complete
our final draft efficiently, providing us with the perfect tools to do so. It
enabled us to create a professional look for our overall A2 project.