1. The ASE can help Outsourcing in winning projects and shortening the
time to break even on existing engagements
Objectives of this document
• Gain general understanding about the ASE – what it is and what we do
• Get acquainted with the different ASE event types and their role in the
context of outsourcing projects
• Explain the integration of an ASE event into an outsourcing project plan
and how mutual preparation works out
• Understand the critical success factors to plan and conduct ASE
events
The ASE adds value by increasing quality & productivity to complex projects and by building trust
and alignment amongst the key stakeholder
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2. The ASE is an innovative method to solve complex problems faster and
achieve sustainable implementation
ASE solution approach
Dilemma of complex problems Solutions with an ASE
The complexity of the issues that must be resolved has The ASE approach represents the synthesis of a
strongly increased and demands experts‟ involvement in creative environment, extensive content prepara-
ever more specialized disciplines tion and an effective working process for large
groups of up to 65 participants1
• The extraordinary environment of the ASE cen-
ters encourages creativity and open constructive
The consequence is: there are only two choices for teamwork among all participants. To break new
resolving the issues ... ground when finding solutions, we deliberately
avoid the traditional office and workshop
• Fast (top management) decisions, risking spurious atmosphere
compromises, gaps, and a lack of agreement during
implementation • Any information needed for solution finding as
= speed at the expense of decision quality well as the knowledge and experience of all
relevant decision makers, experts and multipliers
• Intensive sequential involvement of many parties and come together in an ASE event. This ensures
long coordination cycles with a risk of losing high decision quality
momentum during implementation
= decision quality at the expense of speed • Within the scope of the ASE Scan-Focus-Act
method, solutions are developed iteratively and
simultaneously. In addition to mobilising all par-
ties, speed is significantly increased – both in
the planning phase and during implementation
In both cases the people involved and concerned
get lost
1 Internationally up to 120 participants
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3. The unique concept and infrastructure of the ASE Center stimulate
creativity and team spirit
ASE environment
Characteristics of the ASE environment
• Spaces that can be used flexibly with two
large areas:
– Plenum (results presentations for all
participants)
– Break-out spaces (small teams work on
specific assignments)
• Immediate access to prepared information
and real-time research
• Constructive and collaborative work in teams
on large walls with writable surfaces
• The facilitation team takes on the task of
documenting all the results
• The technical equipment enables effective
use of all media
• Efficient work with up to 65 participants (ASE
Berlin)
The ASE Center is neither a seminar nor a conference space but rather a working environment!
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4. All relevant information is available at an ASE event to make sound
decisions
ASE – ‘secret of success’
Partici- • Executive decision makers, experts, influencers
pants’
know- • Knowledge „in people‟s brains‟, experience
ledge • All participants are present „full time‟
Level of
Knowledge
• Analysis, data Insight
Objects
• Objectives, key questions
• Factbook preparation Factbook
Participants
All knowledge that is
available in written format
Time
Preparation Scan Focus Act
• Customised event design
• Iteration and parallel work
• Alternating between plenary
and break-out • Alignment
• Changing team compositions • Good decisions
ASE
• Working results available • Commitment to implementation
process
immediately
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5. All participants go jointly through the same proven process in the ASE
center
ASE method
What MUST we KNOW? What CAN we DO? What WILL we DO?
• Team building • Simulation / scenarios, • Selecting and prioritising
• Common understanding of playing “what if” alternatives
problems • Simultaneous processing to • Developing short-term and
• Industry trends, best practices, manage complexity mid-term activity plans
expert exchange of experience • Finding solutions through • Making joint decisions
• Ideas and solutions from other iteration • Commitment to
industries – “out-of-the-box • First draft / test ideas implementation
thinking” • Evaluating / eliminating
• Uncovering critical hypotheses and options
assumptions and issues
The overarching alignment on the solutions ensures strong motivation during the implementation.
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6. As soon as we are in charge of service the ASE reduces in the classical
way the time to break even
ASE Opportunities during Frozen Zone and Implementing Phase
FROZEN ZONE IMPLEMENTING
Run the
3: Preparation 4: Transition 5: Delivery Business
“Get it exact and
“Let’s get started” “Let’s make it efficient” “Let‟s make
in writing”
profit”
Contract Start Implementation Benchmark
Service-Level Agreements Service Reporting
Integration Collaboration
Event Station
• Integrate organization, processes and systems • Shorten the time to benefit through collaborative
Objective
• Align all stakeholders on way forward working day by day (on site on client premises)
• Increase speed and quality of decision making
Participants 30 – 70 employees (decision All project team members (IT, business, Capgemini
makers, experts, end users, Capgemini project project team, supplier, customer)
• team)
Detailed analysis on requirements
• Analysis and facts
Input • Detailed analysis on assets and capabilities
• Contractual framework (services, draft SLA‟s …)
• Detailed definition of services and SLAs
Continually:
Output • Decision on to be applications, infrastructure
• Accelerated solution finding
• Detailed implementation plans (transition)
Client Capgemini
• Robust and qualified decisions
• Organization, roles and responsibilities Company A Company A
• Change to collaborative mindset
•
xxx xxx xxx xxx xxx xxx
Detailed communication strategy y y y y y y
• Knowledge transfer on ASE-methodology
y y y y y y
y y y y y y
y y y y y y
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7. The Integration Event creates alignment among a large number of people
concerned and lets them create the solutions
Example detailed View: ASE Integration Event
BUILD
FROZEN ZONE IMPLEMENTING
RUN
4: Transition 5: Delivery
“Let`s get started” “Let`s make it efficient”
approach
Classical
project
Contract Start Implementation Benchmark
Implementation Implemen-
Analysis Synthesis
Analyse planning tation
SC I SCII - SC n SC n+1
Deliverables
ASE Implemen-
Implementati
of project
Analysis
Analyse Preparatio
Tasks /
on planning tation
SC I n SC III
ASE Planning Meeting
Integration Define…
Event
• Scope of ASE event
Deliverables
Joint tasks /
„SC2“
Planning Sponsor • Event objectives
Fact Book SCAN
Meeting Meeting FOCUS
Pr
ep ACT
Po
st
• Key questions to be
addressed
• Inputs, required knowledge
Deliverables
• Deliverables
Tasks /
of ASE
ASE ASE-preparation &
Scoping Design • Sponsors / participants
• Logistics
10 days 20 days 1 day 3 days 1-2 days 5 days
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8. An ASE delivers fast but also realistic solutions based on broad alignment
among all participants
Results of an ASE event
Speed Quotes
• Significantly shortened co-ordina- “We have accomplished more in three
tion cycles and accelerated imple- days than I would have thought our “Spending 18 months wasn‟t
mentation company could have accomplished in smart; we did in 3 days what we
• Accelerated decision making five to six months” couldn‟t do in 18 months”
process saving months compared to Ron Chambers, Chief Information Officer Ansett
Tom Knowlton, President
Airlines
Kellogg‟s North America
conventional processes
“Using the ASE as a Design
Quality Shop helped us to achieve 6
• Realistic solutions based on broad
months worth of work in 3 “I have never experienced such a work-
days” shop before. This is the first time that we
alignment ensure implementation later
Charlie Golden, CFO have achieved this level of consen-sus
on Eli Lilly & Company on our future activities in just 3 days”
• Best possible decision quality
through profound analysis and “I never imagined Hermann Eidel, CEO
Freudenberg Nonwovens
involvement of all relevant how liberating the
deciders, experts, and stakeholders environment and
process could be”
Doug Ivester, President
Coca Cola Company
Commitment and enthusiasm
“The ASE allowed us to achieve
• "Buy-in" of all decision makers and conceptual designs four times The participants of the ASE will
stakeholders faster than the previous phase become the most important com-
• Broad enthusiasm of all participants of this work” municators in their company
and willingness to change and Nina Grove, Director of Operational Systems
implement Genentech Inc.
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9. Many renowned corporations are among the clients of the ASE centers
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