16. 1. LINE@ LOYALTY PROGRAM
Change from ‘member’
to ‘follower LINE@‘ by
adding LINE@ account
Provide promotion such
as discount coupon after
adding LINE@ account
After customer turn to follower,
the list database become bigger
and used to inform promotion
17. 2. LINE@ PRIZE DRAWING CAMPAIGN
Create online/offline
activities or set up target
sales per customer
Provide discount coupon/
product for customers join event
or purchase at target sales
Online activities can be done by
set up question and auto reply
keyword for answer choice
Prize drawing campaign
message can be greeting
message or broadcast
18. 3. LINE@ E-BROCHURE
Put general information
in account page
Adjust content setting to
E-brochure by putting
product details
Broadcast message to followers
and inform about product in E-
brochure
19. 4. LINE@ PROMOTION PAGE
Add tag in the at same
product category
Require users some action
such as adding/share content
before providing promotion
Broadcast message to followers
and inform what are promotion
available in LINE@
20. 5. LINE@ BROADCAST TO TIMELINE
Create content,
promotion, and coupon
Always broadcast with photo
and attached rich message in
the link
Broadcast to timeline is used to
increase post engagement in
timeline
21. 6. LINE@ BROADCAST RICH MESSAGE
Always broadcast by
using large photo
Attached link in the photo
containing message you
would like to deliver
Only long message is beneficial
to use with rich message since it
can link to website
22. 7. LINE@ STATISTIC CHECKING
Remember that there will be
someone who block account
after broadcast message
Always check the number of
user who block in each day
and investigate cause
Always check the number of
additional follower in each day
and check what you’ve done
23. 8. LINE@ POLL & SURVEY
Create coupon for survey
prize
Create poll & survey and
attach coupon for those who
answer the question
Set up poll and survey is useful
to gain consumer insight and
behaviour
24. 9. LINE@ ONLINE CALL CENTRE
Use auto reply key word
as main function
Set up question mapping for
creating online call centre
Always use number as answer
for user’s convenience