This document provides information about Canvassco, a research-based sales and marketing agency operating in Southeast Asia. Canvassco offers a full suite of marketing solutions, from market analytics to implementing both online and offline sales and marketing strategies. The agency has offices in Bangkok and Jakarta and serves clients across various industries in Southeast Asia.

1. CONNECT
Accelerating Sales and Marketing Force
• Market Intelligence • Data Analytics • Marketing in Action •
All Right Reserved © Canvassco 2016

2. • Business Consulting
• Market Research
• Lead Generation
• Digital Marketing
• Data Analytics
• Event Organizer
C
anvassco is the research-based sales and marketing agency for the B2B & B2C
firms. We provide a full-service marketing solution from marketing analytic to
implementing online and offline sales and marketing strategy in action. We help
our clients to accelerate their business growth by...
Our works span throughout
ASEAN countries ​
• Thailand
• Indonesia
• Singapore
• Malaysia
• Philippines
• Myanmar
• Vietnam
• Laos
• Cambodia
CANVASSCO IS
THE COMBINATION OF
• Analyzing market trends and assessing their
impact on your business
• Creating branding strategy
• Kick starting a new business unit
• Building sales and marketing database
• Searching and assessing capabilities of
local prospects for business partnership
• Operating social media marketing strategy
• Increasing marketing ROI with customer
data
• Managing customer relationship and build
loyalty
At present, Canvassco has two offices located
in Bangkok and Jakarta and our works span
throughout countries in South East Asia

3. I WANT
TO...
Discover my MARKETVIEW
Accelerate...my Leadsgen
Increase Marketing ROI...Dataanalytics
Rebrand my BUSINESS
Find a Local Partner...Matchmaker
Productivity App Reviews
Kickstart ...Business Development
Take My Business Online...Digitalmedia
Know More About Canvassco
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4. Fun Facts
in South East Asia
A
SEAN becomes new frontiers
to explore when it comes to
business investment. Knowing
each country cultural wise would
have a great benefit to the business.
Here are our tips to let to know
ASEAN cultures a little bit better.
Cambodia:
In Cambodia, 82% of consumer feel that
position and status in society are the most
important aspect of their life.
Malaysia:
Never use your finger to point at things.
You must point with your thumb.
Singapore:
As they shop, one in six Singaporean
shoppers will post a Facebook status
update about their visit.
Indonesia:
Indonesians place great importance on
personal relationships based primarily on
genuine accord, with the written contract
playing a less significant role.
Myanmar:
In Myanmar, over 91% of population
is literated and many of Myanmar's
educated population speak English
Thailand:
The full name of Bangkok, the capital of Thailand is
“Krungthepmahanakhon Amonrattanakosin Mahinthara
Yutthaya Mahadilokphop Noppharatratchathaniburirom
Udomratchaniwetmahasathan Amonphimanawatansathit
Sakkathattiyawitsanukamprasit"
Laos:
The main language spoken by Laotians is
Lao, but there are more than 86 dialects
languages still in use across the country.
Philippines:
24 out of 100 of the world’s largest
shopping centers based on their gross
leasable area are located in Philippines.
Vietnam:
Do not wrap a gift in the black paper for
business gift giving since it indicates
unlucky and associated with funerals
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5. Marketview Solutions
The client is in the machinery and
equipment industry and has a plan to
develop new product in order to increase
their market share. They would like to
understand market potential and current
usage trends. Canvassco conducted
interviews with distributors and suppliers
to understand their views on a technology
development and market size, market
share and industry trends.
Industry sector: Machinery
Project completion: 7 weeks
ฉฟหพ| Case Study
The Anatomy of
Marketing Analysis
> Market Opportunity Analysis
• Estimated market size
(potential market, addressable
market, and target market)
• Estimated market growth rate (5 years)
> Customer Intelligence
• Purchasing behavior (brand/supplier
selection, budgets, payment terms)
• Triggers to purchase
• Usage behavior
• Key decision makers, and purchasing
process
• Current pain points, expected gains &
benefits
> Competitve Assessment
• Estimated market share of key
competitors
• Competitive positioning
• 4Ps analysis, sales & marketing
practices
> Distribution Analysis
• % share by distribution channel
• Growth and trend by channel
• Channel key player’s strengths and
weaknesses
> Strategic Recommendation
• Business Model
• Market positioning
• Pricing strategy
• Sales and marketing strategic
direction
WORKING ON
A MARKETING
STRATEGY
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without knowing your positioning and
market trends is like buying a lottery.
High investment. High risk. And returns
are based on luck.
Here is the checklist of topics to be
included in your marketing strategy

6. Branding Solutions
BE VISIBLE,
BUILD RECOGNITION
AND STAND-OUT
FROM THE CROWD.
Our BRANDING solutions help you to focus on the most
potential customer segments, to define a message, to grasp
their interests, to communicate at customer’s prefer channel
and to measure your branding investment
6 STEPS
for Branding Design Process
1. Find your inspiration.
2. Write your vision
and mission.
3. Build your design
concept.
4. Sketch numerous versions
of your logo and design
brand elements.
5. Use your logo and
design elements on
company website and
materials.
6. Build brand awareness
online with your website and
social media.
GET IT RIGHT! Ask yourself what your unique selling
point is and use that to get customers to remember you.
* Tips
| Case Study
The client is the steel wiring company and
has a plan to increase market power to control
premium pricing and being trend setter for
premium steel wiring in Thailand through pull
marketing strategy.Canvassco conducted B2B
market research to define branding strategy.
Based on the findings, we developed logo,
tagline, brochures, websites and other relevant
marketing materials to help our client kick-start
their new business unit.
Industry sector: Industrial Products
Project completion: 16 weeks
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7. Businessdev Solutions
Our BUSINESSDEV program
IS DESIGNED TO HELP AN INTRAPRENEUR
HOW TO KICK-START YOUR SALES ENGINE FOR A NEW BUSINESS UNIT IN 30 DAYS
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to study a new market, deep dive into customer’s mind, build minimum viable
product (MVP) concept, launch pilot test and measure customer’s feedback.
List of criteria for your
qualified customers
Who they are, what they do,
problems they have and how
you would help them solve
problems
Product Market Fit-Test
Assessment
Assess whether your
products fit with your targeted
customers. You can either
take step forward or refine
your products concepts or
find a new customer segment
Hold a meeting with your
management to share your
experience
Present your ideas on how
we could improve our sales
process, products/services
propositions and customer
targets
Fieldwork Week: Conduct in-depth interivew with potential "first customer" to understand
(1) Reasons to buy: Why would they buy your products/services?
(2) Market barriers: What would stop them from purchasing your products?
(3) Customers' problems: What problem do your product/service really solve?
(4) Willingness to pay: How much would they be willing to pay for your products/services?
(5) Customer experience: Deep dive into customer's behavior on finding information, buying, using, maintainance, disposing products
Take your products/services to market
Go out and meet your first potential customer to present your solution and listen to their feedback
Focus on assessing validity of your triggers and verify that
You customers have problem that are worth to pay for your solutions
Build early adopter
(customers database)
Conduct desk research to
identify who could be your
first customer
Conduct brainstroming
session to identify "Triggers"
Create action plan to remove
barriers to buy and planout
your communication message
to trigger decision to purchase
Create action plan and share
with your sales team
Turn your experience into
sales process, sales scripts,
how to present product,
questions to ask, customers
data to collect and matching
offers
Develop marketing materials
Get your brochure, presentation and website ready to launch
JUST KEEP IT LEAN AT THIS STAGE
We will finetuning our marketing materials later
Sketch discussion guide
for conducting in-depth
interview with customers
List out questions you need to
know about your customers'
usage and purchasing
behavior
Schedule interview with your
potential "first customer"
Ask your potential customers
for meeting to understand
their need and keep a
meeting out of sales
conversation
Create interview schedule
Get yourself ready to go
out. Prepare discussion
materials such as discussion
guide, product sample, test
result and etc, to present to
customers
Energize yourself to get
ready for fieldwork next
week
Energize yourself to get
ready for sales meeting
next week
Take rest
Eat well
Get lots of sleep
Take rest
Eat well
Get lots of sleep
Take rest
Eat well
Get lots of sleep
Take rest
Eat well
Get lots of sleep
Take your Sunday
afternoon break to work
on interview transcripts
at home
Take your Sunday
afternoon break to list
out key issues, concern
and improvement
needed
Monday Tuesday Wednesday Thurday Friday Saturday Sunday

8. Leadsgen Solutions
C U S T O M I S E D
CONTACT
Information For Your Sales
and Marketing Database
| Case Study
IF THESE ARE YOUR SALES
AND MARKETING PROBLEMS
No Customer
Database
Set Criteria for
Your Targeted
Prospects
Conduct
Telephone
Interview
Build Your
Customized
Database
Customize
Your
Database
Send Email to
Verify Contact
Information
Your Contact
Person is Admin /
Contact /
Info@company.com
Outdated
Contact
Information
Struggle to
Fine New
Business
Leads
HOW IT WORKS
Canvassco LeadsGen offers you with customized contact information for your sales
and marketing database in THAILAND
This is a database that...
...you set the criteria of qualified customers
...you get key contact persons who are decision makers or influencers
...all contact details e.g. email and telephone are validated
...you get answers to 3 questions that are relevant to your business
...you get to know your customers’ social media profile
WE HAVE A SOLUTION!
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The client is a building material supplier
who is looking to build a customer
base in Thailand. Canvassco helped to
build a first list of potential customers
based on their key criteria such as
specialized in construction and design
for a high rise building or high-end
retail projects. Canvassco provided a
direct contact details of decision
makers and influencers.
Industry sector: Building Materials
Project completion: 6 weeks

9. Matchmaker Solutions
| Case Study
The client is looking for local partners to
execute the project in Indonesia for the
trade mission to networking between
kitchenware manufacturers and buyers
(retailers, wholesaler, distributor). Canvassco
developed database of potential buyers and
manage all invitation process. We helped to
set up business matchmaking session for 25
kitchenware manufactures to have at least 6
meetings with potential buyers.
Industry Sector: Kitchenware products
Project completion: 8 weeks
ENCOURAGING
BUSINESS
INTERACTIONS
Why do you need
BUSINESS
MATCHMAKER?
[Growing Into New Geographical Markets]
We help our clients meet up with their
new potential buyers, distributors or the
first customers
[Finding a Partner who are Strategically Fit]
We shortlist and analyse strengths and
weaknesses of your potential partners
[Limited Resources to Develop New Market]
We work as part of a client’s local sales
and marketing team
HOW CAN WE HELP?
1. Organize business matchmaking event – Not only we help to recommend an
appropriate date, time, and venue but also manage all invitation process to invite
potential stakeholders. We also design marketing materials for the event, assist with
registration process, run the event and gather feedbacks to help to advance your the
next step
2. Manage invitation process – First we develop a list for the potential customers
according to your requirements. Second we build marketing materials for your
company. Lastly, we contact your potential buyers and invite them to the event
3. Develop database – We define screening criteria, and build company broad list.
Afterward, we screen for potential customers and finalize lead database
4. Schedule business meeting – Before the event, we develop your marketing
materials and contact potential buyers. Then, we schedule the business matching event
and create a list of participants
5. Organize retail tour – Prior to the tour, we contact the relevant venue and get
permission to visit as a business group. We create the itinerary for the tour, organize and
moderate a tour. The tour guide will help you to understand local market condition and
answers to all your business questions
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10. Digitalmedia Solutions
5Essential Tools
When It comes to Social Media
In today’s world of constant connecting and sharing, you cannot
deny that social media is dominating our life. Take a picture of
your lunch and share it on Instagram is a great example.
1. Check your online presence
3. Social Monitoring
5. Trend Monitoring
2. Content Scheduler
4. Analytic tools
EdgeRank Checker is an application to check how healthy is your brand on Facebook,
where is your audience demographic, and when they are most active on the
platform. This application will help you strategize and decide which direction you
should approach when it comes to social media presence.
Mention or Social Mention are perfect for monitoring your brand online. They are free
and user-friendly. Whenever people are talking about your brand, they will notify
you. Too much notification, no prob. You will be able to tailor the alert that suits your
requirement.
Having a presence on social media means being up to date. With trend monitoring
like Google trend will allow you to be on top of things that happen on social media
and around your audience. You can engage your brand with these trends then
eventually broader your audience and brand awareness.
With high-quality content in your hands, why don’t you spread it? Hootsuite and
Buffer are excellent tools to support this. Posting your everyday content one
post at a time is good but how about planning out your content and scheduling it in
advance? Sounds great? These tools will leave you no fuss, just creating a buzz to your
online presence.
Google Analytic and Facebook insight are wonderful for starters and free. Analytic
tools will help you enhance your brand’s reputation. It even breaks down to how
each post is doing and your audience demographic. Awesome right?
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Here are 5 tools that would help you achieve your brand recognition.
BUT HOW CAN
WE EMERGE AS A BRAND
ON SOCIAL MEDIA?

11. Dataanalytics Solutions
DEEP DIVE
INTO CUSTOMER DATA
TO UNCOVER INSIGHTS
AND ACCELERATE GROWTH
WE ANALYZE CUSTOMER DATA
FROM FOUR MAJOR SOURCES
WE BUILD AN INTEGRATED VIEW
OF YOUR CUSTOMERS
Gain insights beyond a silo view of customer data by matching individual
customer responses from market research to their actual behavior gained from
transaction and demographic data
How It Works
Segmentation Based on Transactional and Demographic Data
Pull together all available data from POS, online, customer service,
demographics, billing data, and etc. Clean up those data to do
customer segmentation by using clustering analysis.
Design Research Methodology Based on Behavioral Profiles
Formulate a plan for how attributes are going to be linked through a
database. Define good direct variable and indirect linkage variables to
be included in a questionnaire.
Collect Customer Data from Research Technique (Online or Offline)
Draw a random sample of customers (who fit into behavioral profile) and
collect their data to confirm that our behavioral profiles and algorithms
are accurately identifying attributes that are important to our analysis.
Data Fusion, Validation and Analysis
Merge the research, customer, product and transaction
data together, then, we conduct analysis to uncover
triggers that motivate customers to act they way they do.
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Demographic Data • Transaction Data • Research Data • Social Media Data
We provide customer insights that...
...not only to that customer’s behavior but also
that of other customers sharing similar characteristics
...link customers’ attitudes, views and perception and
how these lead intoobserved behaviours
...overcome weaknesses of each source of data alone

12. No Time To Slack!
At Canvassco, our work takes us across continents. We
use Dropbox to share and sync files seamlessly across
devices to members of the team. The cloud storage
application is like an online folder that we can all have
access to. It’s so simple, it’s perfect.
If you need photos for your next project and you don’t
have the TIME or MONEY, Pexel is the perfect website for
stock photos. Best of all, it’s FREE to use everywhere you
want.
Desk research for the first few days
takes our Business Analysts online,
scavenging through tons and tons of
information to find supportive and
usable data. Evernote allows us to clip
web pages or articles and keep it in one
tidy notebook for each project.
Large scale projects can quickly
become a mess. We love Lucidchart for
its interactive and online diagramming
tool to brainstorm and manage our
projects. Team members can also edit
charts together.
Our DigitalMedia Solutions team loves
this app! We use Buffer to schedule your
posts to all of your social networks to
engage with your customers
or followers.
Not everyone has a degree from design
institutions. Autodesk Graphic is an
illustration application that is fun,
intuitive, and easy-to-use.
It’s all about data nowadays. As companies go online,
Google Analytics is an all-around tool to help analyse
your website visitors and discover what your customers
actually look for.
Pinterest can help you build your inspiration. Photos are
everywhere online but you need somewhere to save
your creative ideas and share them with friends.
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Productivity
Apps Review
Dropbox
Evernote
Buffer
Google Analytics
Pexels
Lucid Chart
Autodesk Graphic
Pinterest
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13. Visit our Blog to discover insights into the world of B2B market researcher,
business analyst, content marketer and social media marketer in South East
Asia. We blog on trade and industry trend, best practice and case study. We
also share our thought, review books and, working practices. Read, enjoy,
comments and let us know if there are something you would like us to write
about.
TO VIEW A SNEAK PEAK INTO OUR
SALES AND
MARKETING STRATEGY
IN ACTIONS
Book us for a
FREEconsultation session.
Please call us at least 1 day in advance
in order for us to book you a time slot.
Or connect with us via LINE @Canvassco and we
will be more than happy to answer any of your
questions.
Our Recent Blog Posts
Visit our website
www.canvassco.com
CONTACT US
CANVASSCO IN THAILAND
Mahatun Plaza 14th Floor, 888/143, Ploenchit Road,
Pathumwan, Bangkok 10330, Thailand
Tel. : +66 2627 3080
Email : thailand@canvassco.com
CANVASSCO IN INDONESIA
Sona Topas Tower - 5A Floor Jl. Jend Sudirman Kav.26
Jakarta-12920 Indonesia
Tel. : +6221 2985 8088 .
Email : indonesia@canvassco.com
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14. www.canvassco.com