1. Meeting
Expectations
Good Communication...Good Government
Defining the Ideal Government
Communications Office
John Verrico
President-Elect
2nd South Eastern European Government
Communications Conference (SEECOM)
27-29 September 2013

2. SEECOM 2013
Who do we serve?
• Agency leaders
• Stakeholders
• Local community
• Media

3. SEECOM 2013
Expectations
Leaders/Internal audience
• Trusted advisor
• Shield -- Keep me out of the news!
• Publicist – get me on the front
page!

4. SEECOM 2013
Expectations
Stakeholders
• Openness – tell us what’s happening
• Honesty – don’t hide things from us
• Participation – let us have input to
your decisions

5. SEECOM 2013
Expectations
Community
• Openness – tell us what’s happening
• Good neighbor – know us, let us know you
• Interaction

6. SEECOM 2013
Expectations
Media
• Responsiveness – call us back!
• Proactivity – don’t wait for us to
call you!
• Access to leaders & SMEs

7. SEECOM 2013

8. SEECOM 2013
Ideal Office
• Media Spokesperson
• Speechwriter
• Web & Social Media
• Imaging
• Community
Relations
• Internal Comms

9. SEECOM 2013
Considerations
• Volume of Work
• Frequency of function
• Surge Capacity
• Controversy?
• Budget

10. SEECOM 2013
Remember
One
Thing!
John S. Verrico
202-254-2385 john.verrico@hq.dhs.gov
301-412-6727 johnverrico@verizon.net
ANY

11. Connect With NAGC!
twitter.com/nagc
@nagc
http://linkd.in/nagcgroup
“Ask an NAGC Expert” subgroup
http://on.fb.me/nagcpage
governmentcommunicators.blogspot.com
“Adventure in Government
Communications”