This document discusses mobile marketing strategies. It begins with a game to engage the audience about smartphone usage. It then provides statistics about smartphone penetration in Romania. The document outlines 5 rules for mobile marketing, such as making websites mobile friendly and using social login options. It stresses the importance of having a mobile-optimized approach for Google campaigns, Facebook ads, and landing pages. Specific mobile marketing tactics are recommended, like using prices in ads and focusing on products rather than media. Overall, the document provides guidance on developing an effective mobile marketing strategy.

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Mobile marketing.
CRISTIAN IGNAT

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Let’s play a game:
Q1: How many of you have a smartphone?
Q2: How many of you are connected to internet?
T1: Start the browser on your smartphone
T2: Type in: canopy.ro/gol
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2 rhetorical questions,
2 simple tasks

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http://www.breezemobile.ro/blog/index.php/2015/10/2015-anul-in-care-penetrarea-smartphone-in-romania-a-depasit-pragul-de-50/

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http://www.breezemobile.ro/blog/index.php/2015/10/2015-anul-in-care-penetrarea-smartphone-in-romania-a-depasit-pragul-de-50/

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http://www.breezemobile.ro/blog/index.php/2015/10/2015-anul-in-care-penetrarea-smartphone-in-romania-a-depasit-pragul-de-50/

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Facts about smartphone:
1) It’s not shareable – 99% of the time is used only by you
2) It’s connected to the internet most of the time (Romania)
3) It has your physical location
4) It’s immediate
5) It’s high performant (speed, camera, bluetooth, screen etc.)

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Biggest mobile challenge?
The screen size.

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1st rule of mobile marketing:
Mobile friendly.
In Romania, in 2016, you will be lame if your
website is not mobile friendly. And it won’t sale.

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2nd rule of mobile marketing:
The usage of mobile is totally different than
desktop.
Examples:
- Shorter shearches on Google
- Searching for locations
- Researching, not buying
- Having fun

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3rd rule of mobile marketing:
Outstanding features: tap to call, tap to go
to location.

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4th rule of mobile marketing:
Social friendly.
Examples:
- Signup / login with Facebook
- Likeable & shareable content. Easily.

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5th rule of mobile marketing:
Advertise accordingly.
Examples:
- Separated Google Campaigns (shorter queries)
- Separated Facebook Campaigns (different mood of your profile)
- Mobile Specific Ads

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Your business is NAKED online. Some advice:
1) Triple check the promises from your ads.
2) Triple check your landing for the top kws in Google
3) Use prices as much as possible in your ads.
4) Focus on the right clicks >>> don’t use too “shiny” ads
6) Focus more on your product, landing, marketing than media
5) Use google.co.uk to analyse Ads, Landings, Online Marketing
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CRISTIAN IGNAT | cristian@canopy.ro