5. 10x LEADERSHIP
10X Leaders have purpose, long-term goals, severe
performance standards and... the Fanatic
Discipline to adhere to them
6. They're not more creative
They're not more visionary
They're not more heroic
They're not more charismatic
They're not more ambitious
They're not more blessed by luck
They're not more risk taking
They're not more prone to making big, bold moves
What 10x Leaders are NOT
8. Fanatic Discipline
Relying on direct observation, conducting
practical experiments and/or engaging directly
with evidence. Making bold, creative moves from
a sound empirical base.
Extreme consistency of action, values
and goals. Mental independence and an
ability to remain consistent in the face
of herd instinct and social pressures.
Empirical Creativity
Maintaining hyper vigilance in good times as well
as in bad. Channeling fear into action, developing
contingency plans, building buffers and
maintaining large margins of safety.
Productive Paranoia
10. Underlying the three core 10Xer behaviors
is a motivating force called
LEVEL 5 AMBITION
11. LEVEL 5 AMBITION
10X Leaders channel their ego and intensity into
something larger than themselves.
They're passionately driven for a cause beyond
themselves.
Such as: Building a great company, changing the world or achieving a great
objective that's not about themselves
They reject the idea that luck, chaos or any other
external factor determines their success or failure.
13. 20 Mile March helps to:
Build confidence in your ability to perform well
in adverse circumstances.
Reduces the likelihood of catastrophe when
you're hit by turbulent disruption.
Helps you exert self-control in an out-of-
control environment.
14. Elements of a 20 Mile March
Clear performance markers for minimum performance that create
productive discomfort.
Self-imposed constraints for maximum performance.
Tailored to your specific enterprise.
Within the company's control to achieve. You shouldn't need luck.
A Goldilocks Timeframe - not too long, not too short but just right to be
effective.
Designed by your company for your company.
Must be achieved with great consistency. Good intentions don't count.
16. WHAT IS A
bullet?
A bullet is an empirical test or experiment aimed at learning
what works and that meets three criteria:
1
2
3
LOW COST
LOW RISK
LOW DISTRACTION
17. THE PROCESS
1. Fire bullets to figure
out what will work
2. Obtain empirical
confidence in your
bullet
3. Concentrate your
resources, build a
cannonball
4. Fire a cannonball.
After the cannonball
hits...
5. Keep 20 Mile
Marching to make the
most of your big
success
21. Zoom Out
1. Sense a change in conditions
2. Assess the time frame
3. How long before the risk profile changes?
4. Assess with rigor
5. Decide! Do we disrupt our plans? If so, how?
Zoom In
Focus on supreme execution of plans and
objective
23. WHAT IS A
SMaC RECIPE?
• A written document. Your Manifesto
• A durable set of operating practices
• A consistent success formula that's replicable
• If absolutely needed, only change one item at a
time
25. Getting Great RoL
• Keep pushing, driving for your overall goal or cause. Luck, good and bad will
happen
• Build a culture that can achieve results with or without luck
• Firing bullets can present you with new opportunities. Don't wait for luck
• Manage risk to combat bad luck
• Practice Zoom Out/Zoom In to recognize luck and see if it merits
disrupting your plans
• Have a SMaC Recipe that guides you during a luck event