The document summarizes MTailor's efforts to evaluate and improve its brand destination process. It discusses how MTailor's measurements were more accurate than individual tailors, and highlights the company's key features like custom fit and free shipping. It then analyzes MTailor's perception in the market and competitive landscape, and provides suggestions to enhance the brand through tools like a virtual stylist and style guide. These strategies aim to increase MTailor's market share and better engage customers.

1. MTailor
Brand Destination Process
Evaluation gearing towards brand destination process. Developmental outlook on Mtailors
marketing tactics and future proposal efforts.
Prepared by: Candie Cordova

2. Project Summary
Company
MTailor performed a study with multiple individual tailors measuring the same subjects as the
app. On average, we found that we were 20% closer to the average measurement of all tailors
than each individual tailor was to the average measurement of all tailors. The technology and
convenience of smartphones, with the importance of having custom-fitted clothes delivered
conveniently.
Highlights
 Custom Fit
 Free shipping within U.S
 Value & price
 100% remake or refund guarantee
 Mobile friendly: iOS, Android
 Custom fabrics
Evaluation Barrier
 Seasonal lookbook
 Flat rate shipping offer outside U.S
 Free samples – new customers
 Liner fabric swatch selection
 Company bio, intro, philosophy
 Fabric science bio
 Style guide
Perception
 Independent, fun, intelligent, business oriented
 Communicative, semi - corporate, high visibility
 Familiar with styling techniques, on the go trends, easy social media trend follower
 Sophisticated, brilliant, complimentary

3. Tone
The Mtailor man composes his efforts towards looking intelligent, feeling confident, and keeping
up to date with our form fitted apparel.
Suggestive Strategy
Although Mtailor is still growing there are great opportunities and fine tuning that can be
established. First things first are evaluating our competitor's outreach. We still want to keep our
reputation and image clear for our customers to understand, but enhancing our target reach will
be favorable. Since we were 20% closer to the average measurement of all tailors than each
individual tailor was to the average measurement of all tailors. We as tailors will be 30% more
noticeable in the market and moreover gain 10% market share.
Mtailor will still keep its brand reputation and promise to its core customer. We want to rebuild
our brand imagery by gaining new customer loyalty. With that said, adding new key elements
such as our company history bio which will help customer engagement understand our true
esthetics. Unlike our competitor “ Proper Cloth” who has a great style guide feature. Mtailor will
design a new style feature for on the go wardrobe ideas – Business, Casual, Cocktail, and Lesure.
This new element tool will be interfaced with the consumer. In other words – customize your
own virtual stylist. With this great feature, the customer will have the ability to customize their
wardrobe with help from their own virtual stylist. Selection of each category, this feature will
also help Mtailor get to know more about the consumer's suggestive styling tips. Creating a free
sample service for each new subscription will go well in hand with least - minimum buying
purchase going towards the consumer's first order.

4. Brand Destination Process
Mtailors’ Brand Outlook
IMC – Big Idea
Mtailor is competing with top online brands. In order to execute a creative online process, we
have to meet with all key metrics that connect with our target markets brand focus. We need to
understand their needs on a daily basis in order to stay on top their buying needs and feature
requests. Which means enhancing Mtailors app services, implementing new quick tools such as
seasonal lookbook, flat rate shipping outside of U.S. Also, for those single bachelors who need
quick styling tips. We will provide you with your own virtual stylist. Creating that perfect outfit
for your next meeting is as easy as taking out the trash.
Where are we today?
Mtailor is mobile friendly,
providing quick access to
tailored made t-shirts.
Consumers are responding to
the app and want more
features added.
Where do we want to be?
We want to keep the consumer
pool in line with our product.
Even though they may be
shopping with other competitors
we know that theirs other
opportunities for brand loyalty.
Gain 10% more marketi share.
What’s in the way?
Change in the economy vs.
competitive outreach within the social
media market and future
enhancements.
How can we get there?
Brand extension, anchoring our
product line and making it more
convenient, accessible. Establishing
look book, virtual stylist.
Are we getting there?
Measure brand identity
and consumer loyalty –
by reaching quarterly
margin. Enhancing the
app features for our
consumers to respond
better to the brand

5. MEDIA PITCH (Primary)
The new Mtailor experience – with every new customer. Whether he’s married, single, or
divorced you think he has time to search for that perfect form fitting t-shirt? Of course not!
That’s why with the new Ad campaign “The true you” will adapt Mtailors look to every single
man. He will find himself looking for more than just a basic t-shirt but something with more
texture, pattern, and of course form fitting features that will make him feel true to himself.
Another awesome feature will include (Virtual Stylist) for him; he won’t have to worry about
how boring his outfit will be. This creative marketing method will build sentimental value
towards the brand and gain consumer loyalty.
Creative marketing niche
Make life more easy for him
Key highlight features
Mtailor site store
Promotional process: Bundle buys?
Tag Line
“If it’s the right fit, it’s the right you” Mtailor ~
Mission Statement: Mtailor is true to its purpose by delivering the fastest measurements to each
customer. We value your opinion, and anything we can do to help your Mtailor experience will
be a great gift for our customers.
Our promise: We value all our consumers’interest and involvement with our brand. We will
continue to reach for greater success by delivering the best customer service on our app. Our
promise to you is to continue making you feel comfortable in our brand.

6. MTailor Mood Board