SlideShare ist ein Scribd-Unternehmen logo
1 von 37
Social Media and Millennials
For Millennials, Social Media is integral to their lives Social networks are more popular than email Time spent on these sites are growing 3X faster than overall time on the Internet More than 2/3 of the world’s online population now visits social networking and blogging sites.  - The Nielsen Company
Top Social Networking Sites Data March 2009 from wikipedia.org
Don’t forget Twitter Twitter is the third largest social network with roughly 6 million monthly visitors and the number of monthly visits at 55 million.* (Growing at + 1000%) * Estimate, Compete.com February, 2009
Number of Hours of Television watched a week Millennials watch less television on the actual television compared to other age groups. They are watching television shows on the internet and social media sites such as YouTube and Hulu Data from Deloitte .com
Prime Time is not a “thing” any more. ,[object Object],[object Object]
Top 5 YouTube Videos of all time Avril Lavigne - “Girlfriend”  (Music Video) From YouTube.com VIDEO VIEWS Avril Lavigne - “Girlfriend“ (Music Video) 117,109,652 Evolution of Dance 115,676,810 Lezberado: Revenge Fantasies 92,989,872 Chris Brown - “ With You”  (Music Video) 90,034,707 Charlie bit my Finger- again! 86,268,897 Rihanna - “Don’t Stop the Music”  (Music Video) 84,585,275
In short, Millennials use social networking sites to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Navy, for example
Teens visit the site to both get the real story, and to find out what made the moms on the site say “yes” to their child joining the Navy
The power of the Social Network “ 1.5 million. That’s how many people have now donated to Obama. No one has ever come close to this in history. And it was done by the Internet, destroying the power of major donors to control a candidate, empowering so many to make a difference and altering the face of campaign finance for ever. “ -Andrew Sullivan,  The Atlantic , May 6, 2008
Civic Mindedness
They see themselves as part of the system ,[object Object],[object Object],Center for American Progress, National Election Survey, May 2008, Ypulse.com
Want to participate ,[object Object],[object Object],[object Object],Mimi Hall,  Economy Inspires Public Service , USA Today, March 9, 2009.
Want to lead a “good” life. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Much like the GI generation
Want to keep contributing ,[object Object],[object Object]
So what happens when an optimistic, idealistic, civic-minded, connected, helicopter-parent supported, high-esteem generation meets the Great Recession?
Source: BusinessWeek 2007 article “Invasion of the Helicopter Parents”  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Great Recession Detroit Free Press, 3/20/2009 US Bureau of Labor Statistics, By A Thread. The New Experience of America’s Middle Class,  Demos, 2007.
The Great Recession ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Demos,  The Economic State Of Young America,  Spring 2008.
So what happens? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Something to think about ,[object Object],[object Object],[object Object],[object Object],[object Object]
Four Additional Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implications: How to manage millennials
Be their leader, in a role model kind of way ,[object Object]
Be accessible and communicative ,[object Object]
Treat them like professionals rather than subordinates ,[object Object]
Provide clarity and give specific instructions ,[object Object]
Provide experiential and interactive learning. ,[object Object]
Make the most of team spirit ,[object Object]
Clearly explain your organization’s evaluation process and expectations ,[object Object]
Offer new challenges and a path to growth ,[object Object],2008 cpa2biz.com, article : “Understanding the millennial Workforce”
Help them achieve work-life balance ,[object Object]
Remember their social network has been their lifeline ,[object Object]
One More Suggestion: ,[object Object]
[object Object]
If you’d like to reach me: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

Millenial Market Alignment Report_LinkedIn
Millenial Market Alignment Report_LinkedInMillenial Market Alignment Report_LinkedIn
Millenial Market Alignment Report_LinkedIn
Cyreeta Sharp
 
Поколение «Z»
Поколение «Z»Поколение «Z»
Поколение «Z»
beluxa_Z
 

Was ist angesagt? (20)

Millenial Market Alignment Report_LinkedIn
Millenial Market Alignment Report_LinkedInMillenial Market Alignment Report_LinkedIn
Millenial Market Alignment Report_LinkedIn
 
Gen z-presentation
Gen z-presentationGen z-presentation
Gen z-presentation
 
Recruiting Millenials for Military Service
Recruiting Millenials for Military ServiceRecruiting Millenials for Military Service
Recruiting Millenials for Military Service
 
Mitchell Mpt&E Presentation Deck
Mitchell   Mpt&E Presentation DeckMitchell   Mpt&E Presentation Deck
Mitchell Mpt&E Presentation Deck
 
Millennials or Centennials? Following The Needs of The Silver Generation
Millennials or Centennials? Following The Needs of The Silver GenerationMillennials or Centennials? Following The Needs of The Silver Generation
Millennials or Centennials? Following The Needs of The Silver Generation
 
Поколение «Z»
Поколение «Z»Поколение «Z»
Поколение «Z»
 
Gen z
Gen zGen z
Gen z
 
Generations and Their Learning
Generations and Their LearningGenerations and Their Learning
Generations and Their Learning
 
Meet Generation Z: Forget Everything You Learned About Millennials
Meet Generation Z: Forget Everything You Learned About MillennialsMeet Generation Z: Forget Everything You Learned About Millennials
Meet Generation Z: Forget Everything You Learned About Millennials
 
Gen Z Final White Paper
Gen Z Final White PaperGen Z Final White Paper
Gen Z Final White Paper
 
The Gen Z Manifesto
The Gen Z ManifestoThe Gen Z Manifesto
The Gen Z Manifesto
 
JWT: Generation Z — Executive Summary (May 2015)
JWT: Generation Z — Executive Summary (May 2015)JWT: Generation Z — Executive Summary (May 2015)
JWT: Generation Z — Executive Summary (May 2015)
 
-BAUTISTA- Winter 2016 / Generation Z
-BAUTISTA- Winter 2016 / Generation Z-BAUTISTA- Winter 2016 / Generation Z
-BAUTISTA- Winter 2016 / Generation Z
 
A New Dawn: Unpacking Generation Z
A New Dawn: Unpacking Generation ZA New Dawn: Unpacking Generation Z
A New Dawn: Unpacking Generation Z
 
Into Z Future, Understanding Generation Z, the Next Generation of Super Creat...
Into Z Future, Understanding Generation Z, the Next Generation of Super Creat...Into Z Future, Understanding Generation Z, the Next Generation of Super Creat...
Into Z Future, Understanding Generation Z, the Next Generation of Super Creat...
 
LA C3 2017 Gen Z Workshop
LA C3 2017 Gen Z WorkshopLA C3 2017 Gen Z Workshop
LA C3 2017 Gen Z Workshop
 
The 'Hunger Games' Generation: 7 insights into 'Gen Z'
The 'Hunger Games' Generation: 7 insights into 'Gen Z'The 'Hunger Games' Generation: 7 insights into 'Gen Z'
The 'Hunger Games' Generation: 7 insights into 'Gen Z'
 
Introducing Generation Z
Introducing Generation ZIntroducing Generation Z
Introducing Generation Z
 
Multi-Generations in the Classroom
Multi-Generations in the ClassroomMulti-Generations in the Classroom
Multi-Generations in the Classroom
 
Generation z
Generation zGeneration z
Generation z
 

Ähnlich wie Teh Millennials Part II

Its Generational Rotary Relationships
Its Generational Rotary RelationshipsIts Generational Rotary Relationships
Its Generational Rotary Relationships
RILearn
 
Civility in America 2014 FINAL
Civility in America 2014 FINALCivility in America 2014 FINAL
Civility in America 2014 FINAL
Bradley Honan
 
RTI Overview 20.0 Includes an RTI overview that is comprehensi.docx
RTI Overview 20.0 Includes an RTI overview that is comprehensi.docxRTI Overview 20.0 Includes an RTI overview that is comprehensi.docx
RTI Overview 20.0 Includes an RTI overview that is comprehensi.docx
daniely50
 
Adulthood, Delayed What Has the Recession Done to Millennials.docx
Adulthood, Delayed What Has the Recession Done to Millennials.docxAdulthood, Delayed What Has the Recession Done to Millennials.docx
Adulthood, Delayed What Has the Recession Done to Millennials.docx
nettletondevon
 
The Future We Want Radical Ideas for the New Century R·A..docx
The Future We Want Radical Ideas for the New Century R·A..docxThe Future We Want Radical Ideas for the New Century R·A..docx
The Future We Want Radical Ideas for the New Century R·A..docx
arnoldmeredith47041
 
The Future We Want Radical Ideas for the New Century R·A..docx
The Future We Want Radical Ideas for the New Century R·A..docxThe Future We Want Radical Ideas for the New Century R·A..docx
The Future We Want Radical Ideas for the New Century R·A..docx
rtodd194
 

Ähnlich wie Teh Millennials Part II (19)

Generation Why
Generation WhyGeneration Why
Generation Why
 
Born This Way: Millennial Loyalty Survey
Born This Way: Millennial Loyalty Survey Born This Way: Millennial Loyalty Survey
Born This Way: Millennial Loyalty Survey
 
Its Generational Rotary Relationships
Its Generational Rotary RelationshipsIts Generational Rotary Relationships
Its Generational Rotary Relationships
 
Civility in America 2014 FINAL
Civility in America 2014 FINALCivility in America 2014 FINAL
Civility in America 2014 FINAL
 
Results of Survey
Results of SurveyResults of Survey
Results of Survey
 
Write Essay About Computer Science. Online assignment writing service.
Write Essay About Computer Science. Online assignment writing service.Write Essay About Computer Science. Online assignment writing service.
Write Essay About Computer Science. Online assignment writing service.
 
2013: social media trends, metrics and benchmarks
2013: social media trends, metrics and benchmarks2013: social media trends, metrics and benchmarks
2013: social media trends, metrics and benchmarks
 
Social Media ROI
Social  Media ROISocial  Media ROI
Social Media ROI
 
RTI Overview 20.0 Includes an RTI overview that is comprehensi.docx
RTI Overview 20.0 Includes an RTI overview that is comprehensi.docxRTI Overview 20.0 Includes an RTI overview that is comprehensi.docx
RTI Overview 20.0 Includes an RTI overview that is comprehensi.docx
 
A Historic Moment: The Values Shift in Pandemic America
A Historic Moment: The Values Shift in Pandemic AmericaA Historic Moment: The Values Shift in Pandemic America
A Historic Moment: The Values Shift in Pandemic America
 
Social Media For Cancer Centers
Social Media For Cancer CentersSocial Media For Cancer Centers
Social Media For Cancer Centers
 
Adulthood, Delayed What Has the Recession Done to Millennials.docx
Adulthood, Delayed What Has the Recession Done to Millennials.docxAdulthood, Delayed What Has the Recession Done to Millennials.docx
Adulthood, Delayed What Has the Recession Done to Millennials.docx
 
The Future We Want Radical Ideas for the New Century R·A..docx
The Future We Want Radical Ideas for the New Century R·A..docxThe Future We Want Radical Ideas for the New Century R·A..docx
The Future We Want Radical Ideas for the New Century R·A..docx
 
The Future We Want Radical Ideas for the New Century R·A..docx
The Future We Want Radical Ideas for the New Century R·A..docxThe Future We Want Radical Ideas for the New Century R·A..docx
The Future We Want Radical Ideas for the New Century R·A..docx
 
Making Ends Meet
Making Ends MeetMaking Ends Meet
Making Ends Meet
 
Millennial segmentation research
Millennial segmentation researchMillennial segmentation research
Millennial segmentation research
 
Social media hurting
Social media hurtingSocial media hurting
Social media hurting
 
How Journalists Can Use Social Media II 061209
How Journalists Can Use Social Media II 061209How Journalists Can Use Social Media II 061209
How Journalists Can Use Social Media II 061209
 
How can philanthropy do more good
How can philanthropy do more goodHow can philanthropy do more good
How can philanthropy do more good
 

Kürzlich hochgeladen

Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 

Kürzlich hochgeladen (20)

Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 

Teh Millennials Part II

  • 1. Social Media and Millennials
  • 2. For Millennials, Social Media is integral to their lives Social networks are more popular than email Time spent on these sites are growing 3X faster than overall time on the Internet More than 2/3 of the world’s online population now visits social networking and blogging sites. - The Nielsen Company
  • 3. Top Social Networking Sites Data March 2009 from wikipedia.org
  • 4. Don’t forget Twitter Twitter is the third largest social network with roughly 6 million monthly visitors and the number of monthly visits at 55 million.* (Growing at + 1000%) * Estimate, Compete.com February, 2009
  • 5. Number of Hours of Television watched a week Millennials watch less television on the actual television compared to other age groups. They are watching television shows on the internet and social media sites such as YouTube and Hulu Data from Deloitte .com
  • 6.
  • 7. Top 5 YouTube Videos of all time Avril Lavigne - “Girlfriend” (Music Video) From YouTube.com VIDEO VIEWS Avril Lavigne - “Girlfriend“ (Music Video) 117,109,652 Evolution of Dance 115,676,810 Lezberado: Revenge Fantasies 92,989,872 Chris Brown - “ With You” (Music Video) 90,034,707 Charlie bit my Finger- again! 86,268,897 Rihanna - “Don’t Stop the Music” (Music Video) 84,585,275
  • 8.
  • 9. The Navy, for example
  • 10. Teens visit the site to both get the real story, and to find out what made the moms on the site say “yes” to their child joining the Navy
  • 11. The power of the Social Network “ 1.5 million. That’s how many people have now donated to Obama. No one has ever come close to this in history. And it was done by the Internet, destroying the power of major donors to control a candidate, empowering so many to make a difference and altering the face of campaign finance for ever. “ -Andrew Sullivan, The Atlantic , May 6, 2008
  • 13.
  • 14.
  • 15.
  • 16. Much like the GI generation
  • 17.
  • 18. So what happens when an optimistic, idealistic, civic-minded, connected, helicopter-parent supported, high-esteem generation meets the Great Recession?
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Implications: How to manage millennials
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.