2. Brand Name
• My company name is Clown Prince
Entertainment Studios, and it demonstrates a
fun, dominant, and entertainment 9illed
business.
• The Name Derived from two very unique ideas.
The 9irst was that of a clown who serves as a
source of entertainment and joy.
• The second idea was Prince, which represents
us being next in line for dominance in this
industry.
3. Strenths & Weaknesses
of the name
• Strengths
• The name exzudes a fun, exciting persona
• Declaring ourself as prince of entertainment will spark curiosity and
draw peoples attention to us
• Weakness’
• May take our name as a joke, clown tends to be associate with a joke,
and industry may not take us serious
4. Clown Prince Entertainment Studios Clown Prince Entertainment Studios
C.P.E. STUDIOS C.P.E. STUDIOS
LOGO
• This Logo follows the law of shape. It is
horizontal, and the print style is easily
readable.
• This Logo also falls in the lines of the laws of
color. I used both blue, which signifies
stability, and red that attracts attention.
5. Clown Prince Entertainment Studios
C.P.E. STUDIOS
• Effectiveness of Logo
• It is simple yet attracts the necessary
attention
• Will spark interest, because people will
want to know exactly what we offer
6. Logo Comparison:
Bad Boy Records
• Uses a combination of White & Black,
signifying Luxury, and Purity, but the figure
added the entertainment twist to it. This
makes the logo interesting and captivating.
7. Company Objectives &
visions
• Bridge the gab between the community and music industry
• Our company and artist will be a representation of the community
• Promote individuality amongst artist
• Bring passion and true talent back to the industry
• Approach projects with a new, fresh, and original perspective
• Make our record label a home for our artist, embracing all of their
differences
8. EXECUTING THESE
VISIONS
• From the our first day to the last, every
artist, employee is a part of a family,
and everyone contributes to our legacy
• Involve the community in projects,
provide positive influence for
community
9. Mission Statement
• The essence of our creativity will come from the depths of our passion
for music and the community that molded us into who we are. We
will bridge the industry, community, and our artist’s to a common
plain, where inspiration, dedication, and aspirations can be birthed.
We will not loose focus of our purpose, and will not fall short of any
expectations.
10. Mission Statement
continued...
• This mission statement applies to our
consumers, employees, and artists
11. Logo & Tagline
Logo Tagline
Clown Prince Entertainment Studios
C.P.E. STUDIOS Unique Possibilities...
12. Tagline Effectiveness
• This tagline is short and sweet, unique
possibilities, is a phrase that I feel gives
the perfect introduction to what C.P.E.
will be offering. Still leaves enough
curiousity to draw people in.