OB Case Study: Enabling Channel Shift for Aylesbury Vale District Council
arla-wsa
1. Arla.se the best website in Sweden
Sweden’s best website is arla.se. So say the visitors to the site and the organization, Web Services
Awards. It awards annual prizes to Sweden’s best websites and the winner of the 2016 category
for “the large web prize” is arla.se. Visitors to the site especially appreciate the information and
the service arla.se offers and it was nominated in the category mobile experience too.
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01/02/2017 10:00 Author: Linnea Westling
CHANNEL: GLOBAL
KEYWORDS: arla.se
– It is fantastic and well deserved that we won. This shows that we are working in the right direction and that our visitors
like what we do. We have many projects underway to make arla.se even better, and this award encourages us in this
work, says Anna Ovesdotter, Senior Content Manager.
Since 2000, Web Services Awards has been investigating which websites the
swedes like the most by measuring the visitor's experiences. A jury of experts
then take the results and select the winners of the five categories:
information and service, mobile experience, e-commerce, society
communication and intranet.
– We have a long history in developing relevant content and have always
been responsive to both trends and consumer needs. We often have the
The jury's verdict
"The website has a usefulness
that is extremely appreciated
by the visitors. It gives a great
advantage that is easy to
grasp, which the jury agrees
Page 1 of 2Arla.se the best website in Sweden
03-02-2017https://news.arlaintra.net/global/pages/arla-wsa.aspx
2. advantage by being an early adopter of new technology, such as mobile
customization, too. And we are still able to be cost-effective thanks to the
common development of several sites in Arla's markets, says David Bodén,
Senior Digital Manager.
In December 2016 arla.se hit a record with 5 million visits in one month. Over 60 per cent of the traffic comes from
mobile devices.
Arla.se is a part of Arla's global web platform for consumer websites. There's close cooperation, mainly in relation to
technological development, between the global digital team and digital teams in the local markets.
The following people have been involved in developing arla.se: David Bodén, Anna Ovesdotter, Andreas Westling, Gry
Andersson Nordström, Thomas Perotton, Tony Fredriksson, Åsa Asp, Catarina Molin and Thomas Jeppesen.
with. It is noticeable that they
are developing the site with
the audience in focus."
Page 2 of 2Arla.se the best website in Sweden
03-02-2017https://news.arlaintra.net/global/pages/arla-wsa.aspx