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1. Assignment:2
Performance Music Video
By Cameron Sears

2. For Eminem costume he is
wearing military gear to reinforce
his image that he is a fighter
The hood and the ghost mask is to promote
his rebellious nature and that he doesn’t live
by the law.
Also he has a dog tag around his neck to keep up with
this image of him being a fighter this dark gear is a
typical convention of the rap genre
He is located in a warehouse to show he is
isolated from society as he may be on the
run
This angle helps to perceive his
image of dominant as he is
looking down at the camera
The low key lighting help
present a sense of danger and
mysteriousness about his
image his form of lighting is
a typical convention of the
rap genre
Eminem-Survival

3. Singing while banging on the
drum to demonstrate his talent
that he can multi-task as a
singer
Use of bars to help portrays the
songs meaning of entrapment and
that he is fighting it this is helped
by the close up shot
The artist is wearing a grey t-
shirt and a dog tag to help
portray his image along with
the song that he is a fighter
Occasional clips of the band
members however main screen
time goes to the singer to shows
he is the main image of the
band
Imagine Dragon-Radioactive

4. Kendrick Lamar-
DNA
This is a typical convention of the
rap genre having the lead singer in
the front and having a group of
people in the background singing
along
They have placed Kendrick at the front and the
centre of this shot to highlight his importance and
make the audience concentrate on him so he can
promote his image
He is dancing while rapping to his song which
is to show his talent but is also another
common convention to this genre
In this shot it
highlights the meaning
of the song and it
depicts the difference
of views in black
heritage and culture as
they are arguing over it
which helps add
meaning to his song
and therefore his
image