Final Presentation Business Plan -- FINAL
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Final Presentation Business Plan -- FINAL
- 1. Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182 Baby Equip Rental Team Business Casual Camden Harrison Matt Davis Mitch Braverman Steve Marsh
- 8. Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182 8 Team Business CasualBaby Equip Rental VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS 4 Pillars of Value Simplifies an unnecessarily complicated process by getting families what they need when they need it. Convenience Allows travelers to not worry about what their traveling with and focus on enjoying the experience they intended. Peace of Mind Customers can choose exactly what they need for their child; specific to weight, age, size, and needs of the child. Customization Unique product mix at the customers’ finger tips; easily provided at the pickup point that customer chooses. Accessibility
- 10. Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182 10 Team Business CasualBaby Equip Rental VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS Customer Definition Families All families with small kids Families Who Travel Families with small kids who travel by air Active Millennial Families Families with small kids who travel by air born within a certain timeframe Customer Formula + + =+( )
- 11. Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182 11 Team Business CasualBaby Equip Rental VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS What Can We Give Them? Start with the most simple product, but is already provided on site at most parks and resorts Strollers 0 1 Usually cumbersome to say the least, occasionally provided by resorts; questionable sanitation Pack & Play 0 2 Smaller goods to bridge gap of forgotten items and reduce burden of extra goods while in route to destination Diaper Bags & Other Small Items0 3 3 tiers of service allows customers to adjust to their needs, both of their travel and of their budget Tiers of Product and Services0 4
- 13. Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182 13 Team Business CasualBaby Equip Rental VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS Customer Discovery 14 Total Interviews 7 In Person 7 via Skype/Facetime 33 Average Age of Interviewee $97,000 Average Household Income 2 Question Focus Areas Travel Habits Equipment Borrowing
- 14. Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182 14 It’s hard traveling long distances with babies so we decided to limit major trips with the kids till they’re at least potty trained. - DJ & Nina “
- 15. 15 But how will I know it’s clean? - Mike“
- 16. 16 That is disgusting… Kids poop and puke and ruin everything. I don’t want my kids playing in some other kids mess. - Melissa “
- 17. Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182 17 Team Business CasualBaby Equip Rental VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS Market Summary Orlando, FL Home of Baby Equip Rental Universal Studios Disney World Legoland Resort Winterhaven, FL Sea World
- 18. Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182 18 Team Business CasualBaby Equip Rental VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS Market Summary Leisure Travelers 88% Biz Travelers 12% Total Market Target Market 38% Non- Target Market 62% Leisure Travel Segmentation 676,491 256,390
- 20. Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182 20 Team Business CasualBaby Equip Rental VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS Marketing Create or emphasize the need for these product and service Baby Equip Rental The brand of Baby Equip Rental will be one that will highlight our value proposition Branding 1 Will create digital presence and manage PR as well as copy to penetrate those customer via targeted campaigns Marketing Agency 2 Aim to embed our presence with sites like Travelocity and Hotwire Key Partnerships 3 Customer Awareness
- 21. Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182 21 Team Business CasualBaby Equip Rental VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS Initial Inventory Purchase Startup Inventory Equipment # of SKUS Avg Retail Less Markup (40%) Avg Wholesale # of Units Total Strollers 9 $300 $(85.71) $214.29 250 $482,142.86 Car Seats 9 $175 $(50.00) $125.00 250 $281,250.00 Bounce Chairs 9 $75 $(21.43) $53.57 250 $120,535.71 Pack & Play 5 $100 $(28.57) $71.43 250 $89,285.71 Baby Monitors 4 $100 $(28.57) $71.43 250 $71,428.57 High Chairs 5 $50 $(14.29) $35.71 250 $44,642.86 Cribs 6 $300 $(85.71) $214.29 250 $321,428.57 Sound Machines 5 $45 $(12.86) $32.14 250 $40,178.57 TOTAL 52 $1,450,892.86
- 23. Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182 23 Team Business CasualBaby Equip Rental VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS Revenue Projections $- $500,000.00 $1,000,000.00 $1,500,000.00 $2,000,000.00 $2,500,000.00 $3,000,000.00 $3,500,000.00 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Projected 10% Growth Adoption 50% $2,950,409 $2,582,063 $1,475,205
- 24. Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182 24 Team Business CasualBaby Equip Rental VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS Expense Projections $1,916,580 $1,900,201 $1,900,226 $- $500,000.00 $1,000,000.00 $1,500,000.00 $2,000,000.00 $2,500,000.00 $3,000,000.00 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 $15/hr Projected 50% Free
- 25. Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182 25 Team Business CasualBaby Equip Rental VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS Cash Flow Projections $(5,000,000.00) $(4,000,000.00) $(3,000,000.00) $(2,000,000.00) $(1,000,000.00) $- $1,000,000.00 $2,000,000.00 $3,000,000.00 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 50% Free Projected Adoption 50% $2,040,649 $(3,927,095) $2,475,812
- 26. Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182 26 Team Business CasualBaby Equip Rental VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS Capitalization Summary Capitalization Table Angel Investment Stage Value ($) % Pre-Money Valuation: $2,537,986 54% Desired Investment Amount: $2,150,000 46% Post Money Valuation: $4,687,986 100% Shares % Value ($) Shareholders Founder Cam 135 14% $632,878 Founder Matt 135 14% $632,878 Founder Mitch 135 14% $632,878 Founder Steve 135 14% $632,878 Angel Investors 460 46% $2,156,474 Total 1,000 100% $4,687,986
- 27. Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182 27 Team Business CasualBaby Equip Rental VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS Final Thoughts $ $ Although a great idea, there are still some key areas that will determine the success of this business. Money, Money, Money Key Partnerships are Critical Initial Market Penetration Maintain Growth Momentum Better Define Core Competency
- 28. Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182 Thank You Questions?
Hinweis der Redaktion
- Slide 1 – Team Introduction - Cam Introduce the narrative of the baby burdened traveler. Traveling no matter what the reason isn’t fun Planning Packing Logistics Add in small children and everything is more Stress Cost General dissatisfaction We thought, there has to be a better way
- Slide 2 – Business Model Canvas Review - Cam Value Proposition
- Slide 3 – Business Model Canvas Review - Cam Customers Definition
- Slide 4 – Business Model Canvas Review - Cam Market Analysis Reaching out Where are they What do they think
- Slide 5 – Business Model Canvas Review - Cam Company Activities How are we going to serve these people?
- Slide 6 – Business Model Canvas Review - Cam Financial Projections Can this even make money?
- Slide 7 – Business Model Canvas Review - Cam Value Proposition Maybe there is a better way What we can do about it
- Slide 8 – Value Proposition - Cam Convenience Make everything easier; on demand Peace of Mind Enjoy the trip, that’s the point (hopefully) Customization Get what you need; and know what you’re getting Accessibility Good market; better service when you need it
- Slide 9 –Customer Definition Transition - Cam Customers So we know what we’re going to do, who do we think this is for?
- Slide 10 –Customer Definition - Cam Started with families with small kids; they have all the junk Let’s focus on air travel, that’s really where the most value is Better yet, millennials! They want everything exactly the way they want it Came up with a simple formula Active life + Couple (raised by the power to twitter) + a small child + air travel = the perfect archetype (or so we thought) Transition note: Now that know who they are, we needed to figure out what our MVP will be to satisfy this niche
- Slide 11 – MVP Review – Matt Strollers We started by thinking we could provide the most needed product. But this didn’t deliver on the value proposition. Additionally this was a saturated market but normally only offered to parents within a resort or theme parks. However, these do not guarantee sanitation. Pack & Play Usually this would be the most expensive item to travel with given it’s size and weight. Some resorts offer these as part of the room rental. Again, cannot guarantee sanitation of the goods. Diaper Bags Real value adder here. The smaller items are normally the most easily lost or forgotten. By providing these at check out we can ensure the there is upsell possibilities and not require travelers to bring a whole trip’s worth of stuff. Tiered Service Finally, this level of customization will allow customers to tailor their purchase to the needs of their child as well as their trip.
- Slide 12 – Customer Transition - Matt Now that we know what we’re going to give them, Mitch will dive into how we tested both our product and customer hypothesis.
- Slide 13 – Customer Discovery - Mitch Transition Note: Begin talking about the takeaways while transitioning to the quote slide and touch on specific points made in those quotes to build to the story.
- Slide 14 – Customer Discovery - Mitch We found out that aren’t traveling because of their kids Stress / Time Reasons Money Reasons
- Slide 15 – Customer Discovery - Mitch Other concerns came up Cleanliness Validated some of the value prop
- Slide 13 – Customer Discovery - Mitch However some really cared about sanitation Transition Note: Given this sentiment, we can see that we have a bit of negativity around the idea, and we learned a great deal about what our potential customers have come to expect.
- Slide 17 – Market Summary - Matt Intro Note: Given the negativity from the previous slide, we decided to focus on the happiest place on earth. Not only to improve the sentiment of our potential clientele, but to ensure that we are entering a hugely concentrated market. Chose Orlando because of proximity to airport and many resort aimed at our target market Disney World – Largest attraction in the world Universal Studios - #2 Legoland, owned by the 3rd largest entertainment company Sea World – 4th largest Low cost of living, thus low wages Low rent Low taxes
- Slide 18 – Market Summary - Matt Looking specifically at the Orlando airport, there is a total of 768,740 flyers per week landing. Of that number, 88% are traveling for leisure, thus leaving us with 676,491 potential customers after the first cut. From there we narrowed per the customer definition; Used census data to get an idea of what the mix should be, total household within our age and child demographics Ended up with 256,390 potential flyers per week who would be our customers. Clearly this is the right market.
- Slide 19 – Activities Transition - Matt “Now that we know where we’re going to setup shop, what we’re going to sell, and who we’re going to sell it to, we had to figure out what it will take to make it all happen.”
- Slide 20 – Marketing - Steve Generating customer awareness of our brand and the value we provide [marketing]. A comprehensive and strategic marketing plan is critical to not only establishing our brand but also introducing to the customer the problem we aim to solve through the solutions we provide. While renting equipment such as strollers and car seats isn’t a new business, no other company can match the level of accessibility we provide to the customer in terms of service offering and breadth and depth of inventory. Design and execution of the marketing plan will likely be outsourced to an agency, with such consulting fees considered in the financial model. Additionally, other key partners in this activity will be online booking companies such as Travelocity or Hotwire. Becoming a standard option available for customer selection during the ordering process would instantly elevate the name recognition and credibility of our business. Our goal would be to partner with an investor that has relationships within the travel website industry that we can leverage in order to form partnerships with these online booking companies. At the end of the day we need our marketing activities to motivate consumers to pay for a service they didn’t know they needed.
- Slide 21 – Inventory Purchasing - Steve Inventory sourcing and relationship management with product distributors and manufacturers [procurement]. We add value to the customer by stocking updated inventory that’s trendy, current and “premium”. Renting equipment that they otherwise wouldn’t purchase or have access to is all part of the customer experience. Maintaining and managing relationships with suppliers is critical to ensure BER has access to equipment that customers want. Part of the relationship management process is demonstrating to suppliers the value BER adds to their business. Primarily and most importantly, we become a channel by which their products are introduced to their target customer markets. We’ll work to leverage this value through receipt of purchase discounts or other consideration that reduces inventory costs and increases access to the newest, sought after items.
- Slide 22 – Finance Projections Transition - Steve Having figured out the rest of the canvas we need to check how to make this a financially viable business
- Slide 24 – Finance Projections Revenue - Steve Ideal state is what we projected although still very conservative Sensitivity Tested If initial growth is only 10% If initial year adoption is 50% of what we project (we reach half of our anticipated customers) More significantly shown on Cash Flows
- Slide 25 – Finance Projections Expenses - Steve Fairly flat, only impact is cash flow shown next. Other than inventory not much changes regardless of all other assumptions Tested Impact on potential federal increase on min wage If we get 50% of startup inventory as part of strategic partnership
- Slide 26 – Finance Projections Cash Flow - Steve Projected Scenarios all look good If we can get a good partner it looks better However if initial market penetration isn’t there we fall flat on our face
- Slide 27 – Finance Projections Capitalization - Steve We estimate a required outside investor financing of roughly $2.1 Million We have valued the company at $2.5 Million Based on NPV of EBITDA 30% discount rate and a terminal growth assumption of 3% The valuation allows us to get the investment we need and still retain control of the company
- Slide 28 – Strategic Guidance - Cam At a quick review it seems to very clear but some areas need more information. How can we service the time from departure to destination? How long to setup Who do we partner with Who do we really service How can maintain momentum Is this B2B or B2C?
- fin.