p2

1. Theory- Audience
Callum Burton

2. Audience Profile
• Ride Along is a Comedy/Action film where
a man proposes to a police officers sister
not knowing he is a cool, strong, serious
and over-Protective older brother who
thinks the man is unworthy of his sister so
he gets put to the test.
• Primary Audience
The audience will be male teenagers age
15-24 years old because the film will appear to
men because of the comedy and the
entertainment value because the main
characters are men.
• Secondary Audience
The secondary Audience will be adults age
25-44 years old because it includes
violence and foul language and the main
characters are adult men.

3. Audience Profile
• Tag is a comedy about a group of grown up
men about age 25-35 years old who have
played a game of tag since they were
children and the game has got more
extreme as they have got older.
• Primary Audience
The audience will be male teenagers age
15-24 because the film appeals to men
because of the entertainment value
because the men are the main characters.
• Secondary Audience
The Secondary Audience will be adults
age 25-44 because they identify with the
main characters.

4. Audience Profile
• The Incredibles is about a family of
super powered heroes which has
to save the world from a villain.
• Primary Audience
The audience will be children age
0-14 years old boys and girls
because the main characters are
boys/men and girls/women
• Secondary Audience
The Secondary audience will be
adults because they have to go to
the cinema with their kids to see
the film.

5. Hypodermic Needle
• Definition
When an audience immediately and accepts what
the media tell them.
• Example
A meteorite is closing in on the Earth and will
destroy it in 12 hours.

6. Uses and Gratifications Information
• When finding information I would use a search
engine which could help me find the right
information.
• If I am going to seek advice I would ask my
teacher, parents or friends.
• To satisfy my curiosity I would watch YouTube to
find what I'm curious about.
• If I want to learn I would download revision
guides or watch YouTube on what I want to learn.

7. Uses and Gratifications Personal
Identity
• If I want to reinforce my personal values I
would use the internet to find evidence to
back them up.
• If I want to develop behavioural traits I will
watch some movies.
• To identify with a valued other in the media
someone would look up there inspirational
Hero.

8. Uses and Gratifications Integration and
Social Interaction
• To identify with others it means I will have to
talk to them.
• To belong I could join a group chat with
friends.
• For a topic for social interaction I could talk
about Facebook or the group chat.
• For a substitute for real world companionship
I could talk to someone over Facebook or on
another app.

9. Uses and Gratifications Entertainment
• To escape I could play my games because it
will be like I'm in the game.
• For relaxation I could sleep or go in a hot tub
which would relax me.
• For Enjoyment I could watch a movie or play a
game because it lets you have fun.

10. Consumer Generated Content
• Example
YouTube
• What are the advantages to media producers?
They get content for free and it also boosts
and promotes there platform.
• Why would the audience generate content?
Users can create videos and upload them so that
they can make money through advertising revenue
and so that the audience can watch the content.