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1. Research
Callum Burton

2. Existing Product
The image is an action-adventure type because you have to explore in the
location of a castle and take out any enemies inside.
Type of image
The camera angle it uses is a face on angle showing the castle entrance and the
characters facing it. The effect it will have is it gives you the idea on what the
game will be about because its showing you images of an abandoned castle and
some men and the game is about exploring the castle and killing every enemy.
Colours and Fonts
The colours used in the game are all dark and creepy because the castle is dark
and creepy which helps with the objective to explore the castle and kill any
enemies inside.
The game appeals to families because it is marketed as a family friendly game
by the features which are Zombie horror which is “An anxiety-provoking
roguelike survival RNG full of Zombies and other horrors!”, then there is Volatile
effects which is “Fire quickly spreads to aid or help you, and enemies react to
heat, light, and noise. ” and finally there is Family Friendly which is “A zombie-
horror game that is clean and fun for the whole family! ”

3. Existing Product
Super Mario Bros is a game where “Players control Mario, or his brother Luigi in
the multiplayer mode, as they travel the Mushroom Kingdom to rescue Princess
Toadstool from the main villain, Bowser. They must cross side-scrolling stages while
avoiding danger such as enemies and pits with the help of power-ups such as the
Super Mushroom, Fire Flower and Starman. ”
The

4. Existing Product

5. Research Analysis
• What common features do the researched
products have?
• What aspects of the research will you include
within your on work?

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Gender
Psychographic
Social Status