SlideShare ist ein Scribd-Unternehmen logo
1 von 5
Are group decided to have are title as
calibre. We wanted as a group to have
a name that wouldn’t be complicated
and has relevance to the genre of our
film. Calibre had a few hits on our
research were small independent film
companies used it as their title. This
was interesting as we wanted
something that would fit the action
genre and all the films that included
calibre in their title were of action
films. But we were aloud to use
“Calibre.” as our title name as the
films we researched did not have the
word as a individual title. For example
their was one film called calibre .45.
We followed many typical action scenes from the genre,
such as entering the film with a scene were there is already
conflict happening in the first two minutes of the film. This
was a way reassuring that are film will have the feel of an
action film and give the audience what they expect to see in
a action film.
We used match on action for our scenes which is
another technique for action films to ensure
fighting and shooting scenes look more realistic
and more immersive for the audience. We
developed are shots with the help of action genre
research to give the audience the right feel for this
type of film. We developed are films storyline
purposefully for this product to get the audience
straight into a high energy action thrill. This is what
a lot of real media products do in order to attract
their target audience.
Evaluation question 1

Weitere ähnliche Inhalte

Was ist angesagt?

Entity Inspiration
Entity InspirationEntity Inspiration
Entity InspirationShonaJoanna
 
Question one - In what ways does your media product use, develop or challenge...
Question one - In what ways does your media product use, develop or challenge...Question one - In what ways does your media product use, develop or challenge...
Question one - In what ways does your media product use, develop or challenge...11lhodges
 
Untitled presentation (1)
Untitled presentation (1)Untitled presentation (1)
Untitled presentation (1)Alpha_Abz
 
Critical Evaluation Question 1
Critical Evaluation Question 1Critical Evaluation Question 1
Critical Evaluation Question 1SaiyaraMedia
 
Evaluation Q1 -In what ways does your media product use, develop or challenge...
Evaluation Q1 -In what ways does your media product use, develop or challenge...Evaluation Q1 -In what ways does your media product use, develop or challenge...
Evaluation Q1 -In what ways does your media product use, develop or challenge...Khari Holland
 
Media Logo Research
Media Logo ResearchMedia Logo Research
Media Logo Research038326
 
Media Studies A Level: What Do you feel you have learnt in the progression fr...
Media Studies A Level: What Do you feel you have learnt in the progression fr...Media Studies A Level: What Do you feel you have learnt in the progression fr...
Media Studies A Level: What Do you feel you have learnt in the progression fr...rquinnhacamediastudies
 

Was ist angesagt? (10)

Q1- Amad evaluation
Q1- Amad evaluationQ1- Amad evaluation
Q1- Amad evaluation
 
Entity Inspiration
Entity InspirationEntity Inspiration
Entity Inspiration
 
Question one - In what ways does your media product use, develop or challenge...
Question one - In what ways does your media product use, develop or challenge...Question one - In what ways does your media product use, develop or challenge...
Question one - In what ways does your media product use, develop or challenge...
 
Untitled presentation (1)
Untitled presentation (1)Untitled presentation (1)
Untitled presentation (1)
 
Finished question 7
Finished question 7Finished question 7
Finished question 7
 
Critical Evaluation Question 1
Critical Evaluation Question 1Critical Evaluation Question 1
Critical Evaluation Question 1
 
Cast/Actors
Cast/ActorsCast/Actors
Cast/Actors
 
Evaluation Q1 -In what ways does your media product use, develop or challenge...
Evaluation Q1 -In what ways does your media product use, develop or challenge...Evaluation Q1 -In what ways does your media product use, develop or challenge...
Evaluation Q1 -In what ways does your media product use, develop or challenge...
 
Media Logo Research
Media Logo ResearchMedia Logo Research
Media Logo Research
 
Media Studies A Level: What Do you feel you have learnt in the progression fr...
Media Studies A Level: What Do you feel you have learnt in the progression fr...Media Studies A Level: What Do you feel you have learnt in the progression fr...
Media Studies A Level: What Do you feel you have learnt in the progression fr...
 

Andere mochten auch

Guia practica para la elaboracion de bibliografias estilo vancouver
Guia practica para la elaboracion de bibliografias   estilo vancouverGuia practica para la elaboracion de bibliografias   estilo vancouver
Guia practica para la elaboracion de bibliografias estilo vancouverAbhel Calderon
 
Atlantic Provinces Economic Council presentation
Atlantic Provinces Economic Council presentationAtlantic Provinces Economic Council presentation
Atlantic Provinces Economic Council presentationHalifax_Gateway
 
Snapshot On Mobile Data Growth
Snapshot On Mobile Data GrowthSnapshot On Mobile Data Growth
Snapshot On Mobile Data GrowthAshutosh Pandey
 
One-Sentence Persuasion Course
One-Sentence Persuasion CourseOne-Sentence Persuasion Course
One-Sentence Persuasion CourseJoyce Kerr
 
In the Boudoir (Still - Life with Flowers and Fruits by Max Albert Carlier ).
In the Boudoir (Still - Life with Flowers and Fruits by Max Albert Carlier ).In the Boudoir (Still - Life with Flowers and Fruits by Max Albert Carlier ).
In the Boudoir (Still - Life with Flowers and Fruits by Max Albert Carlier ).Makala (D)
 
Dollars and sense part, pitfalls and purpose of finances
Dollars and sense  part, pitfalls and purpose of financesDollars and sense  part, pitfalls and purpose of finances
Dollars and sense part, pitfalls and purpose of financesRoger Hernandez
 
Shared Services, Headhunting, Outplacement
Shared Services, Headhunting, OutplacementShared Services, Headhunting, Outplacement
Shared Services, Headhunting, Outplacementcoachnmove
 
Toda pessoa é uma flor... só varia o tipo!
Toda pessoa é uma flor... só varia o tipo!Toda pessoa é uma flor... só varia o tipo!
Toda pessoa é uma flor... só varia o tipo!Sandra Braconnot
 
Sh 8.3.2011
Sh 8.3.2011Sh 8.3.2011
Sh 8.3.2011lunemo
 
Imagination with paper 'Filigree'
Imagination with paper 'Filigree'Imagination with paper 'Filigree'
Imagination with paper 'Filigree'Makala (D)
 

Andere mochten auch (20)

Guia practica para la elaboracion de bibliografias estilo vancouver
Guia practica para la elaboracion de bibliografias   estilo vancouverGuia practica para la elaboracion de bibliografias   estilo vancouver
Guia practica para la elaboracion de bibliografias estilo vancouver
 
Atlantic Provinces Economic Council presentation
Atlantic Provinces Economic Council presentationAtlantic Provinces Economic Council presentation
Atlantic Provinces Economic Council presentation
 
Snapshot On Mobile Data Growth
Snapshot On Mobile Data GrowthSnapshot On Mobile Data Growth
Snapshot On Mobile Data Growth
 
Bag powerpoint
Bag  powerpoint  Bag  powerpoint
Bag powerpoint
 
One-Sentence Persuasion Course
One-Sentence Persuasion CourseOne-Sentence Persuasion Course
One-Sentence Persuasion Course
 
In the Boudoir (Still - Life with Flowers and Fruits by Max Albert Carlier ).
In the Boudoir (Still - Life with Flowers and Fruits by Max Albert Carlier ).In the Boudoir (Still - Life with Flowers and Fruits by Max Albert Carlier ).
In the Boudoir (Still - Life with Flowers and Fruits by Max Albert Carlier ).
 
Dockerの導入
Dockerの導入Dockerの導入
Dockerの導入
 
Dollars and sense part, pitfalls and purpose of finances
Dollars and sense  part, pitfalls and purpose of financesDollars and sense  part, pitfalls and purpose of finances
Dollars and sense part, pitfalls and purpose of finances
 
Shared Services, Headhunting, Outplacement
Shared Services, Headhunting, OutplacementShared Services, Headhunting, Outplacement
Shared Services, Headhunting, Outplacement
 
Toda pessoa é uma flor... só varia o tipo!
Toda pessoa é uma flor... só varia o tipo!Toda pessoa é uma flor... só varia o tipo!
Toda pessoa é uma flor... só varia o tipo!
 
Preaching tips
Preaching tipsPreaching tips
Preaching tips
 
Sh 8.3.2011
Sh 8.3.2011Sh 8.3.2011
Sh 8.3.2011
 
顔出しパネる
顔出しパネる顔出しパネる
顔出しパネる
 
Re vision english (2)
Re vision english (2)Re vision english (2)
Re vision english (2)
 
Music ollie
Music ollieMusic ollie
Music ollie
 
Presentation1
Presentation1Presentation1
Presentation1
 
2013 01 roadshow_bc
2013 01 roadshow_bc2013 01 roadshow_bc
2013 01 roadshow_bc
 
Catalogo perfumes abril
Catalogo  perfumes abrilCatalogo  perfumes abril
Catalogo perfumes abril
 
Imagination with paper 'Filigree'
Imagination with paper 'Filigree'Imagination with paper 'Filigree'
Imagination with paper 'Filigree'
 
Critical Study2
Critical Study2Critical Study2
Critical Study2
 

Ähnlich wie Evaluation question 1

Ähnlich wie Evaluation question 1 (20)

Media evaluation q1
Media evaluation   q1 Media evaluation   q1
Media evaluation q1
 
Question 1
Question 1Question 1
Question 1
 
Evaluation Question Two
Evaluation Question TwoEvaluation Question Two
Evaluation Question Two
 
Thriller development (restricted)
Thriller development (restricted) Thriller development (restricted)
Thriller development (restricted)
 
A2 Media evaluation Q1
A2 Media evaluation Q1A2 Media evaluation Q1
A2 Media evaluation Q1
 
Media A2 Evaluation
Media A2 EvaluationMedia A2 Evaluation
Media A2 Evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
A2 Media evaluation Q1
A2 Media evaluation Q1A2 Media evaluation Q1
A2 Media evaluation Q1
 
Jess pp
Jess ppJess pp
Jess pp
 
Jess pp
Jess ppJess pp
Jess pp
 
Q1
Q1Q1
Q1
 
Evaluation Q1
Evaluation Q1Evaluation Q1
Evaluation Q1
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
 
Eval q7
Eval q7Eval q7
Eval q7
 
Evaluation in what ways does your title
Evaluation   in what ways does your titleEvaluation   in what ways does your title
Evaluation in what ways does your title
 
Task 7
Task 7Task 7
Task 7
 
Task 7
Task 7Task 7
Task 7
 
Evaluation question 1
Evaluation question 1Evaluation question 1
Evaluation question 1
 
Question 1
Question 1Question 1
Question 1
 
Question 1
Question 1Question 1
Question 1
 

Kürzlich hochgeladen

Call girls Service Khammam - 9332606886 Rs 3000 Free Pickup & Drop Services 2...
Call girls Service Khammam - 9332606886 Rs 3000 Free Pickup & Drop Services 2...Call girls Service Khammam - 9332606886 Rs 3000 Free Pickup & Drop Services 2...
Call girls Service Khammam - 9332606886 Rs 3000 Free Pickup & Drop Services 2...DipikaDelhi
 
Vip Call Girls Bhubaneswar 🐱‍🏍 9777949614 Independent Escorts Service Bhubane...
Vip Call Girls Bhubaneswar 🐱‍🏍 9777949614 Independent Escorts Service Bhubane...Vip Call Girls Bhubaneswar 🐱‍🏍 9777949614 Independent Escorts Service Bhubane...
Vip Call Girls Bhubaneswar 🐱‍🏍 9777949614 Independent Escorts Service Bhubane...Call Girls Mumbai
 
Haridwar Call Girls, 8699214473 Hot Girls Service Haridwar
Haridwar Call Girls, 8699214473 Hot Girls Service HaridwarHaridwar Call Girls, 8699214473 Hot Girls Service Haridwar
Haridwar Call Girls, 8699214473 Hot Girls Service Haridwarranekokila
 
Kailashahar Call Girl Whatsapp Number 📞 8617370543 | Girls Number for Friend...
Kailashahar  Call Girl Whatsapp Number 📞 8617370543 | Girls Number for Friend...Kailashahar  Call Girl Whatsapp Number 📞 8617370543 | Girls Number for Friend...
Kailashahar Call Girl Whatsapp Number 📞 8617370543 | Girls Number for Friend...Nitya salvi
 
Hire 💕 8617370543 Mirzapur Call Girls Service Call Girls Agency
Hire 💕 8617370543 Mirzapur Call Girls Service Call Girls AgencyHire 💕 8617370543 Mirzapur Call Girls Service Call Girls Agency
Hire 💕 8617370543 Mirzapur Call Girls Service Call Girls AgencyNitya salvi
 
Deira Call girls 0507330913 Call girls in Deira
Deira Call girls 0507330913 Call girls in DeiraDeira Call girls 0507330913 Call girls in Deira
Deira Call girls 0507330913 Call girls in DeiraMonica Sydney
 
Call girls Service Dombivli - 9332606886 Our call girls are sure to provide y...
Call girls Service Dombivli - 9332606886 Our call girls are sure to provide y...Call girls Service Dombivli - 9332606886 Our call girls are sure to provide y...
Call girls Service Dombivli - 9332606886 Our call girls are sure to provide y...call girls kolkata
 
Banda call girls 📞 8617370543At Low Cost Cash Payment Booking
Banda call girls 📞 8617370543At Low Cost Cash Payment BookingBanda call girls 📞 8617370543At Low Cost Cash Payment Booking
Banda call girls 📞 8617370543At Low Cost Cash Payment BookingNitya salvi
 
Deira Call girl agency 0567006274 Call girls in Deira
Deira Call girl agency 0567006274 Call girls in DeiraDeira Call girl agency 0567006274 Call girls in Deira
Deira Call girl agency 0567006274 Call girls in DeiraMonica Sydney
 
Deira call girls 0507330913 Call girls in Deira
Deira call girls 0507330913  Call girls in DeiraDeira call girls 0507330913  Call girls in Deira
Deira call girls 0507330913 Call girls in DeiraMonica Sydney
 
Call Girls In Amreli Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service Enjoy...
Call Girls In Amreli Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service Enjoy...Call Girls In Amreli Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service Enjoy...
Call Girls In Amreli Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service Enjoy...Nitya salvi
 
Call girls Service Berhampur - 9332606886 Our call girls are sure to provide ...
Call girls Service Berhampur - 9332606886 Our call girls are sure to provide ...Call girls Service Berhampur - 9332606886 Our call girls are sure to provide ...
Call girls Service Berhampur - 9332606886 Our call girls are sure to provide ...DipikaDelhi
 
Book ☎️ 8617370543 Call Girls in Bharuch and escort services 24x7
Book ☎️ 8617370543 Call Girls in Bharuch and escort services 24x7Book ☎️ 8617370543 Call Girls in Bharuch and escort services 24x7
Book ☎️ 8617370543 Call Girls in Bharuch and escort services 24x7Nitya salvi
 
Ambassa Escorts | 8617370543 call girls service for all Users
Ambassa Escorts | 8617370543 call girls service for all UsersAmbassa Escorts | 8617370543 call girls service for all Users
Ambassa Escorts | 8617370543 call girls service for all UsersNitya salvi
 
Dubai Call girls Service 0524076003 Call girls services in Dubai
Dubai Call girls Service 0524076003 Call girls services in DubaiDubai Call girls Service 0524076003 Call girls services in Dubai
Dubai Call girls Service 0524076003 Call girls services in DubaiMonica Sydney
 
Call Girls Moradabad Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Moradabad Just Call 8617370543 Top Class Call Girl Service AvailableCall Girls Moradabad Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Moradabad Just Call 8617370543 Top Class Call Girl Service AvailableNitya salvi
 
📞 Contact Number 8617370543VIP Fatehgarh Call Girls
📞 Contact Number 8617370543VIP Fatehgarh Call Girls📞 Contact Number 8617370543VIP Fatehgarh Call Girls
📞 Contact Number 8617370543VIP Fatehgarh Call GirlsNitya salvi
 
Genuine 8617370543 Hot and Beautiful 💕 Gomati Escorts call Girls
Genuine 8617370543 Hot and Beautiful 💕 Gomati Escorts call GirlsGenuine 8617370543 Hot and Beautiful 💕 Gomati Escorts call Girls
Genuine 8617370543 Hot and Beautiful 💕 Gomati Escorts call GirlsNitya salvi
 
Hire 💕 8617370543 Dhalai Call Girls Service Call Girls Agency
Hire 💕 8617370543 Dhalai Call Girls Service Call Girls AgencyHire 💕 8617370543 Dhalai Call Girls Service Call Girls Agency
Hire 💕 8617370543 Dhalai Call Girls Service Call Girls AgencyNitya salvi
 
Call Girls Kozhikode - 9332606886 Our call girls are sure to provide you with...
Call Girls Kozhikode - 9332606886 Our call girls are sure to provide you with...Call Girls Kozhikode - 9332606886 Our call girls are sure to provide you with...
Call Girls Kozhikode - 9332606886 Our call girls are sure to provide you with...call girls kolkata
 

Kürzlich hochgeladen (20)

Call girls Service Khammam - 9332606886 Rs 3000 Free Pickup & Drop Services 2...
Call girls Service Khammam - 9332606886 Rs 3000 Free Pickup & Drop Services 2...Call girls Service Khammam - 9332606886 Rs 3000 Free Pickup & Drop Services 2...
Call girls Service Khammam - 9332606886 Rs 3000 Free Pickup & Drop Services 2...
 
Vip Call Girls Bhubaneswar 🐱‍🏍 9777949614 Independent Escorts Service Bhubane...
Vip Call Girls Bhubaneswar 🐱‍🏍 9777949614 Independent Escorts Service Bhubane...Vip Call Girls Bhubaneswar 🐱‍🏍 9777949614 Independent Escorts Service Bhubane...
Vip Call Girls Bhubaneswar 🐱‍🏍 9777949614 Independent Escorts Service Bhubane...
 
Haridwar Call Girls, 8699214473 Hot Girls Service Haridwar
Haridwar Call Girls, 8699214473 Hot Girls Service HaridwarHaridwar Call Girls, 8699214473 Hot Girls Service Haridwar
Haridwar Call Girls, 8699214473 Hot Girls Service Haridwar
 
Kailashahar Call Girl Whatsapp Number 📞 8617370543 | Girls Number for Friend...
Kailashahar  Call Girl Whatsapp Number 📞 8617370543 | Girls Number for Friend...Kailashahar  Call Girl Whatsapp Number 📞 8617370543 | Girls Number for Friend...
Kailashahar Call Girl Whatsapp Number 📞 8617370543 | Girls Number for Friend...
 
Hire 💕 8617370543 Mirzapur Call Girls Service Call Girls Agency
Hire 💕 8617370543 Mirzapur Call Girls Service Call Girls AgencyHire 💕 8617370543 Mirzapur Call Girls Service Call Girls Agency
Hire 💕 8617370543 Mirzapur Call Girls Service Call Girls Agency
 
Deira Call girls 0507330913 Call girls in Deira
Deira Call girls 0507330913 Call girls in DeiraDeira Call girls 0507330913 Call girls in Deira
Deira Call girls 0507330913 Call girls in Deira
 
Call girls Service Dombivli - 9332606886 Our call girls are sure to provide y...
Call girls Service Dombivli - 9332606886 Our call girls are sure to provide y...Call girls Service Dombivli - 9332606886 Our call girls are sure to provide y...
Call girls Service Dombivli - 9332606886 Our call girls are sure to provide y...
 
Banda call girls 📞 8617370543At Low Cost Cash Payment Booking
Banda call girls 📞 8617370543At Low Cost Cash Payment BookingBanda call girls 📞 8617370543At Low Cost Cash Payment Booking
Banda call girls 📞 8617370543At Low Cost Cash Payment Booking
 
Deira Call girl agency 0567006274 Call girls in Deira
Deira Call girl agency 0567006274 Call girls in DeiraDeira Call girl agency 0567006274 Call girls in Deira
Deira Call girl agency 0567006274 Call girls in Deira
 
Deira call girls 0507330913 Call girls in Deira
Deira call girls 0507330913  Call girls in DeiraDeira call girls 0507330913  Call girls in Deira
Deira call girls 0507330913 Call girls in Deira
 
Call Girls In Amreli Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service Enjoy...
Call Girls In Amreli Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service Enjoy...Call Girls In Amreli Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service Enjoy...
Call Girls In Amreli Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service Enjoy...
 
Call girls Service Berhampur - 9332606886 Our call girls are sure to provide ...
Call girls Service Berhampur - 9332606886 Our call girls are sure to provide ...Call girls Service Berhampur - 9332606886 Our call girls are sure to provide ...
Call girls Service Berhampur - 9332606886 Our call girls are sure to provide ...
 
Book ☎️ 8617370543 Call Girls in Bharuch and escort services 24x7
Book ☎️ 8617370543 Call Girls in Bharuch and escort services 24x7Book ☎️ 8617370543 Call Girls in Bharuch and escort services 24x7
Book ☎️ 8617370543 Call Girls in Bharuch and escort services 24x7
 
Ambassa Escorts | 8617370543 call girls service for all Users
Ambassa Escorts | 8617370543 call girls service for all UsersAmbassa Escorts | 8617370543 call girls service for all Users
Ambassa Escorts | 8617370543 call girls service for all Users
 
Dubai Call girls Service 0524076003 Call girls services in Dubai
Dubai Call girls Service 0524076003 Call girls services in DubaiDubai Call girls Service 0524076003 Call girls services in Dubai
Dubai Call girls Service 0524076003 Call girls services in Dubai
 
Call Girls Moradabad Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Moradabad Just Call 8617370543 Top Class Call Girl Service AvailableCall Girls Moradabad Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Moradabad Just Call 8617370543 Top Class Call Girl Service Available
 
📞 Contact Number 8617370543VIP Fatehgarh Call Girls
📞 Contact Number 8617370543VIP Fatehgarh Call Girls📞 Contact Number 8617370543VIP Fatehgarh Call Girls
📞 Contact Number 8617370543VIP Fatehgarh Call Girls
 
Genuine 8617370543 Hot and Beautiful 💕 Gomati Escorts call Girls
Genuine 8617370543 Hot and Beautiful 💕 Gomati Escorts call GirlsGenuine 8617370543 Hot and Beautiful 💕 Gomati Escorts call Girls
Genuine 8617370543 Hot and Beautiful 💕 Gomati Escorts call Girls
 
Hire 💕 8617370543 Dhalai Call Girls Service Call Girls Agency
Hire 💕 8617370543 Dhalai Call Girls Service Call Girls AgencyHire 💕 8617370543 Dhalai Call Girls Service Call Girls Agency
Hire 💕 8617370543 Dhalai Call Girls Service Call Girls Agency
 
Call Girls Kozhikode - 9332606886 Our call girls are sure to provide you with...
Call Girls Kozhikode - 9332606886 Our call girls are sure to provide you with...Call Girls Kozhikode - 9332606886 Our call girls are sure to provide you with...
Call Girls Kozhikode - 9332606886 Our call girls are sure to provide you with...
 

Evaluation question 1

  • 1.
  • 2. Are group decided to have are title as calibre. We wanted as a group to have a name that wouldn’t be complicated and has relevance to the genre of our film. Calibre had a few hits on our research were small independent film companies used it as their title. This was interesting as we wanted something that would fit the action genre and all the films that included calibre in their title were of action films. But we were aloud to use “Calibre.” as our title name as the films we researched did not have the word as a individual title. For example their was one film called calibre .45.
  • 3. We followed many typical action scenes from the genre, such as entering the film with a scene were there is already conflict happening in the first two minutes of the film. This was a way reassuring that are film will have the feel of an action film and give the audience what they expect to see in a action film.
  • 4. We used match on action for our scenes which is another technique for action films to ensure fighting and shooting scenes look more realistic and more immersive for the audience. We developed are shots with the help of action genre research to give the audience the right feel for this type of film. We developed are films storyline purposefully for this product to get the audience straight into a high energy action thrill. This is what a lot of real media products do in order to attract their target audience.