Did a small gig for some of our clients 2012-01-26. Enjoy with responsibility :)

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3. Companies tend to think it’s optional...
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4. ...But in fact
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5. It is just not all about eyeballs anymore...
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6. ...It is about relations
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7. And doing the unexpected
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12. Social media and user generated
content is everywhere
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13. Zero Friction
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14. Consumer Power 2.0
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15. In a sense, the consumers hold
the companies hostage
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16. Corporations don’t set the rules anymore
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17. Imagine sitting around a campfire
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18. Hey, wanna buy this
awesome product?
There is just nothing social with that...
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19. ...And you have to earn the trust
of being shared
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20. How should businesses work with
their social media strategy?
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21. But first, a pair of good examples!
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22. In 2009, Dell generated $6.5 million in
sales from Twitter alone.
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23. By using crowd sourcing, Starbucks has
received over 50.000 relevant suggestions
on how to improve their business.
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24. 1. Set goals
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25. Write them down
Define your business
Goals
Objectives
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26. 2. Get to know your audience
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27. Who are they?
Where are they?
How do they consume?
Where do they consume?
How do they engage?
Where do they engage?
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28. 3. Start building the foundation
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29. Choose your channels wisely
with insights as foundation.
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30. 4. Engage!
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31. Ask questions!
Choose passionate co workers!
Participate!
Be relevant and add value!
Be transparent!
Don’t be a spammer!
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32. 5. Analyze and optimize
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