Gen-Zers and millennials are a largely ignored target audience for elections, but one with a lot of value. Here's how youth volunteering can help your campaign

1. Gen-Z Is the Future! Why Youth
Volunteering Can Be the Secret to
Campaign Success

2. 26%
volunteer their time for numerous social, environmental, and
economic causes. Their enthusiasm is palpable and you can use
it to make your campaign a success!
GenZers
21%Millennials

3. Why you must include young
volunteers in your political campaign

4. GenZers and millennials have ample exposure
to social, political and environmental issues.
They are willing to contribute efforts for an
affirmative, positive change.
These generations can provide a fresh outlook
to your campaign and help you gain traction
with the youngsters
Younger generations provide fresh
perspectives to various causes

5. ● Over half of American children own a
smartphone by the age of 11
● 91% own a smartphone by the time
they are 18
● 45% of teens say they are online almost
constantly
Technology comes as a second language to
the young generations. This fluency can help
your social media campaigns
They are fluent in technology

6. The youth is ready to take action for the
causes the truly believe in.
Take Greta Thunberg’s example. The young
teenager started as a lone protestor in
Sweden.
But in under two years, she motivated millions
of students and teens to voice their concerns
about pollution and climate change!
They are highly motivated and energetic

7. Young people (ages 1829 don’t vote because:
● No interest (17.2%
● Forgot to send the ballot (10.2%
Garnering interest in politics early can change
this and increase future voter base.
A 2017 study showed positive correlation
between young volunteers and if they vote
when eligible.
Young volunteers can be a potential voter
base in the future

8. How to keep young adults engaged
with your campaign?

9. If the work is rewarding, you will have less volunteer attrition. For this,
you must give young volunteers opportunities that add value to their
time
● Allow them to explore and refine their skills
● Shed traditional working methods for modern policies
● Overcome restrictions and utilize capabilities to reach common goals
● Make the experience mutually beneficial
● Offer tangible rewards and incentives
● Play a part in their overall development

10. How to find youngsters to volunteer
in your campaign

11. Alexandria Ocasio-Cortez takes every
opportunity to share her struggle and story.
This way, she becomes relatable to people
who come from the same background.
The effect of this can be seen in her repeated
political success.
Share your story and what you stand for

12. 57% GenZers and 43% of millennials get their
news primarily from social media.
By speaking about volunteering opportunities
on these platforms, you leave your mark where
the young generations are.
For optimum effect, tailor your content to suit
different platforms.
Use technology and social media

13. Social media influencers hold a lot of power
today.
By getting them to endorse you, you tap into
their followers who are likely to share their
political and social standpoints.
Bernie Sanders got a shout of from:
● Joe Rogan- a comedian, and podcaster
● Tyler Oakley- an LGBTQ activist and
actor
● Anthony Fantano- a music critic
Leverage influencers

14. Youngsters are creative, and they are looking for
valuable experience to explore this creativity.
With outstanding offline ads, you show that:
● Your team is more than grunt work
● Volunteers will be encouraged to be
creative
● A healthy sense of humor is welcome in
the organization (if it gets the job done)
Think out-of-the-box ideas to attract them

15. Educational institutions are reciprocating to the
young students’ political ambitions and taking
active steps to groom them.
Tie up with them to inspire young teens to
volunteer for your campaign. Aspiring politicians
could benefit from your experience, and you
could harness their energy to further your
campaign.
Some mentorship programs that you can
partner with are:
● Ignite
● IKnowPolitics
● Alliance for Youth Action
● Mentor for America
Connect with schools and mentor groups

16. Read more on youth volunteers for
political campaigns on CallHub