9. • Edit basic info, add Twitter and Facebook, add
location, hours, events, etc.
10. • Swarm Special — “If 15 people check in at
once, get 25-cent wings.”
• Friends Special — “Check in with 2 friends
and get a free appetizer.”
• Flash Special — “The first 10 people who
check in after 6pm get 15% off their
order.”
• Newbie Special — “Get a free dessert on
your first check-in.”
• Check-in Special — “Get a free gift when
you check in today.”Loyalty Special — “Get
a free cookie every third check-in.”Mayor
Special — “The Mayor gets 30% off their
entire bill.”
11.
12.
13.
14. • Products: collection, new, user engagement
• Behind the Scenes: equipment and supplies, employees, how a product is
made, glimpse into the office
• User-generated content