The 15th Seoul Int'l Cafe Show Nov.10~13, 2016 Coex, Seoul, Korea

1. Asia No.1 Coffee Event
The 15th
Seoul Int’l Cafe Show
Nov. 10(Thu)-13(Sun), 2016
COEX, Seoul, Korea

2. 2 Seoul Int’l Cafe Show
Today, coffee remains as an essential element and a companion of our lives.
It is not too much to say that, now, the single word, ‘coffee’, can define all the pleasing
moments having drinks at cafe. We can increase the density of time together by saying,
“Let’s have a cup of coffee!” and make the atmosphere alive with the authentic flavor
and scent.
Seoul Int’l Cafe Show has always encouraged all your precious “coffee” moments with
its unique brand identity and passion to develop the industry and new potential market,
suggests up-to-date cafe culture and industrial vision to the world.
Now for the frontier of global cafe industry, Cafe Show will be the successful partner
walking together and presenting brand-new paradigm.
For your greatest moments,
Meet the best opportunity at the perfect business platform, the Cafe Show.
Greeting

3. 3Seoul Int’l Cafe Show
Why Cafe Show?
- Recognized as a global coffee event that gathers 600 exhibitors & 150,000 visitors
- Exhibition full of latest products and services enabling visitors to read trend and insight of industry
- Gateway to Asia market through international brand exhibitions which has the dynamic potential
- Productive conversation for business output arising between producers and buyers
The Best Platform for Global Coffee Business
- The only exhibition officially supported by International Coffee Organization
- Various type of intellectual seminars suggesting new paradigm and professionalism
- Quality assured networking & knowledge exchange opportunities with the key players of the industry
Ideal Arena for World Coffee Leaders and Professionals
- The place where provide ample experience of global F&B trends and insight
- Creating multi-national interaction for the vision and perception of the coffee market
Must-Attend Event which Create​s Cultural Trends and Influence
91%
92%

4. 4 Seoul Int’l Cafe Show
SHOW OVERVIEW
Title The 15th
Seoul Int’l Cafe Show 2016
Period Nov. 10(Thu)-13(Sun), 2016 / 4 days
Venue Hall A, B, C, D (36,007m2
), COEX, Seoul, Korea
Organizers EXPORUM, Monthly Coffee Magazine
Scale 600 Exhibitors, 2,000 Booths
150,000 Visitors from 76 Countries
Exhibit Items Coffee, Tea, Beverage, Bakery, Ice-cream, Raw Material,
Machine & Equipment, Chocolate, Appetizer, Dessert,
Cafe Interior & Consulting, Franchise & Start-up
Certification UFI(The Global Association of the Exhibition Industry) approved event,
Int’l Endorsed Exhibition by MOTIE(Ministry of Trade, Industry and Energy)

5. 5Seoul Int’l Cafe Show
Official Sponsor
Sponsors
(Expected) Embassies in Korea : Argentina, Bolivia, Costa Rica, Colombia,
Dominican Republic, Ecuador, Ethiopia, El Salvador,
Finland, Guatemala, Honduras, Indonesia, Kenya, Mexico,
Panama, Peru, Poland, Rwanda, Vietnam
Media Partner Fresh Cup Magazine, Coffee T&I, Beanscene Magazine, Global Coffee Report,
(Expected) 21food.com, GRAM, Perfect Daily Grind, Coffee TV, Barista Magazine, Coffee and Tea,
Coffee Network
Concurrent Event
2012
2013
2014
2015
2012
2013
2014
2015
72,367
101,725
123,717
140,730
17.2%
북미
11.3%
중남미
10.6%
유럽
1.6%
아프리카
54.1%
아시아3.2%
중동
2.0%
오세아니아
326
430
520
555
Exhibitors
2012
2013
2014
2015
2012
2013
2014
2015
72,367
101,725
123,717
140,730
17.2%
북미
11.3%
중남미
10.6%
유럽
1.6%
아프리카
54.1%
아시아3.2%
중동
2.0%
오세아니아
326
430
520
555
Visitors

6. 6 Seoul Int’l Cafe Show
Korea Barista Championship
Korea TEAM Barista Championship
Master of Cupping
Master of Brewing
World Latte Art Battle
SPECIAL EVENT
Cafe Show Experts Seminar
Coffee Talk / Brand Talk
Contest Seminar
WBC All-Stars
Coffee Training Station
Afternoon Tea Party
Cherry’s Choice
Coffee Science Lab
Signature Blending Zone
WBC 2017 is landing on Seoul Int’l Cafe Show in 2017
Experience / Special Zone WBC 2017
6 Seoul Int’l Cafe Show
×

7. 7Seoul Int’l Cafe Show
World Coffee Leaders Forum
The first professional coffee forum ever held in Asia!
Global coffee knowledge sharing platform
Full of valuable insight on global key coffee issues
Title World Coffee Leaders Forum 2016
Period Nov. 10(Thu)-12(Sat), 2016 / 3 days
Venue COEX, Seoul, Korea
Organizers World Coffee Leaders Forum Organizing Committee
Participants 1,500 Visitors from 50 Countries
Official Language English (simultaneous interpretation provided in Korean)
Program Official Program
Opening Ceremony, Welcome Reception
Networking Party
Academic Program
Keynote Speech, Plenary Session, Panel Discussion,
World Coffee Adventure Session, Business Session,
Technical Session
Tour Program
Coffee Business Tour, Seoul Night Tour
7Seoul Int’l Cafe Show

8. 8 Seoul Int’l Cafe Show
PARTICIPATION GUIDE
Application Period
General Application
By Sep 30, 2016
Early Bird Application
By April 29, 2016
Procedure
STEP 1
Fill-out the
Application Form
and Send it
by fax/email
Wire-transfer 50%
deposit to secretariat
within 1 week of
submission
STEP 2
Deposit balance
payment
(remaining 50%)
By Sep.30, 2016
STEP 3
Additional Option : Corner Booth(2 sides open) 300USD/Booth
(Only available for exhibitors who register less than 3 booths)
Booth Type
Category Raw Space Shell Stand Premium Booth
Offered
Service
Space Only
For exhibition
Exhibition Space
+
Basic Construction
Exhibition Space
+
Wooden booth
Price / Booth USD 2,400 USD 2,800 USD 3,000
Shell Stand
Premium Booth
Payment Information
Procedure Bank Transfer (USD only)
Account No. 163-00923-436-01
Bank CITIBANK TEHERANRO BRANCH, Seoul, Korea
Beneficiary EXPORUM
Swift Code CITIKRSX
Discount Program
Category Early-bird Number of Participation Booth Scale
Contents By April 29, 2016 A. Re-participation
B. 5 times/5 years
(2011~2015)
More than 10 booths
Discount USD 240/Booth USD 72/Booth USD 168/Booth USD 48/Booth
Additional Facilities
Classification Unit Price Classification Unit Price
Electricity
-Single Phase 220V
-Three Phase 220V
-Three Phase 380V
Daytime : USD 60/KW
24H : USD 80/KW
Compressed Air USD 200
Telephone
-International Option
USD 200 LAN USD 200
Water & Drainage USD 200 Visitor Registration System USD 250
T. +82-2-6000-6687 F. +82-2-2051-3326 E. info@cafeshow.com H. www.cafeshow.com

9. 9Seoul Int’l Cafe Show
Description of Applicant
Company Name
Address
(Zip-code - )
Phone Fax
Person in Charge Title
Homepage E-mail
Exhibiting Items
Brand
Exhibiting Zone
( )Coffee ( )Tea ( )Beverage ( )Bakery ( )Ice-cream ( )Raw material
( )Machine & Equipment ( )Chocolate ( )Dessert ( )Appetizer
( )Cafe Interior & Consulting ( )Franchise & Start up
* Please number the choices based on your priority.
Booth Type
Booth Type Raw Space Shell Stend Premium Booth
Amount of Booth
(A)
Booth Booth Booth
Note Space Only
Space
+
Basic Standard Booth
Space
+
Wooden Booth
We hereby apply for participation in “Seoul Int'l Cafe Show 2016” and enclose
as 50 percent of the total participation fee.
Signature of authorized person
T. +82-2-6000-6687 F.+82-2-2051-3326
E. info@cafeshow.com H. www.cafeshow.com
THE 15TH
SEOUL INT’L
CAFE SHOW 2016
Nov. 10(Thu)-13(Sun), 2016
COEX, Seoul, Korea
Application & Contract
Detailed Participation Fee
Category Space Only Shell Stand Premium Check
(V)Unit Price 2,400 2,800 3,000
Discount
Programs
① Early-bird Registration (~ April 29, 2016) - USD 240
② Re-participation (2015 Exhibitor) - USD 72
③ Participated every year (2011 ~ 2015) - USD 168
④ Discount for Booth Scale
(more than 10 booths)
- USD 48
Special
Program (D)
Corner Booth(less than 3booths) USD 300
Applied Booth Unit Price(B)
Sub Total (C) = (A) X (B)
Total (E) = (C) + (D)

10. 10 Seoul Int’l Cafe Show
T. +82-2-6000-6687 F.+82-2-2051-3326
E. info@cafeshow.com H. www.cafeshow.com
THE 15TH
SEOUL INT’L
CAFE SHOW 2016
Nov. 10(Thu)-13(Sun), 2016
COEX, Seoul, Korea
Application & Contract
Article 1) TERMS OF REFERENCE
In these terms and conditions for exhibiting, the term "Exhibitor" shall include all employees, partnership, firm or individual to whom space has been
allocated for the purpose of exhibiting. The term "Organizer" shall mean, "EXPORUM Inc.", "THE MONTHLY COFFEE MAGAZINE" including "Cafe Show
2016 Secretariat or Management". The term "Exhibition" shall mean "Cafe Show 2016".
Article 2) ALLOCATION OF EXHIBIT SPACE
The Organizer shall allocate the space in accordance with the nature of the exhibit or in the manner the Organizer deems fit. The Organizer shall reserve
the right to change the space allocated to the Exhibitor at any time prior to the commencement of the build-up of the exhibition should the circumstances
require changes. Such changes shall be at the discretion of the Organizer. The Exhibitor shall not claim for compensation as a consequence.
Article 3) APPLICATION AND PAYMENT PROCEDURES
The contract shall be established and be put into an effect upon the Exhibitor’s payment of 50% of the total participation fee and/or the shell-stand cost.
The remaining balance of 50% of the total fee must be paid by Sep. 30, 2016. However, On-site and Early-bird registration exhibitor must make payment
by Apr.29, 2016. After the contract is signed it shall be established and put into effect.
Article 4) INSTALLATION AND REMOVAL
The installation and removal of the exhibits and booths must be completed by the date and time stipulated by the Organizer. Exhibitors shall indemnify the
Organizer against any loss, which may be caused by delay or damage to the Exhibition Hall.
Article 5) INSURANCE, SECURITY AND SAFETY
Exhibitors are required to subscribe to all risks in the insurance policy on all equipment and products during the Exhibition as well as during set-up and
dismantling. The Organizer shall not be held responsible for any loss, theft, or damage to any articles belonging to the Exhibitor. Materials used in the stand
and display construction must properly fireproof in accordance with the local fire and safety regulations. The Organizer shall reserve the right to limit any
constructions or demonstrations that pose as potential safety hazards.
Article 6) COORDINATION OF EXHIBIT WITH ORGANIZER
Exhibitors shall provide descriptions of their exhibits before the construction of the exhibits and ensure that it is in compliance with regulations and
restrictions on booth design and activity. Exhibitors shall also agree to provide the Organizer with the necessary information facilitating the overall
promotion of the Cafe Show 2016 Secretariat.
Article 7) USE OF EXHIBIT SPACE
Exhibitors are bound to exhibit the subscribed products and to present the stands with competent personnel during the open hours of the Exhibition.
Activities of the Exhibitor shall be confined within limits of the Exhibitor's booth. The exhibit will be consistent with the theme of the Exhibition and the
Organizer reserves the right to restrict exhibits, which may cause detraction from the general character of the Exhibition.
Article 8) LIABILITY
It is mutually agreed that the Organizer shall not be liable to the Exhibitors for any damages made to and/or loss of the Exhibitor's property, or for injuries
to persons under any circumstances.
Article 9) BREACH OF THE CONTRACT AND WITHDRAWALS BY EXHIBITORS
In the event that the Exhibitor refuses to use all or part of the spare allocated or the Exhibitor defaults on the payment, the Organizer shall reserve the
right to terminate the contract forthwith. In addition, the stand charges shall not be refunded. If the Exhibitor withdraws from participation without the
Organizer's approval, the payment made by the Exhibitor shall not be refunded.
Article 10) CANCELLATION & PENALTY ON THE REDUCTION OF TOTAL NUMBER OF BOOTHS
Once the application and contract has been submitted, the cancellation space will require a written notification sent to the Organizer right after making the
decision. Should the Exhibitor decide to cancel participation or reduce the total number of booth once the application and contract has been submitted,
the following penalty will be put upon the exhibitor to be paid within 15 days of cancellation to the organizer. Participation fees already paid shall be taken
for the penalty. Should that amount not be sufficient, the difference must be paid and any excess amount shall be returned.
PENALTY RATE:
* Cancellation or Reduction of number of booth from Nov.15, 2015 ~ Apr.29, 2016: 50% of total participation fee
* Cancellation or Reduction of number of booth from Apr.30, 2016 ~ Sep.30, 2016: 80% of total participation fee
* Cancellation or Reduction of number of booth after Sep.30, 2016: 100% of total participation fee
Article 11) SUPPLEMENTARY
When necessary, the Organizer shall have the right to issue supplementary regulations in addition to those in the TERMS AND CONDITIONS FOR
EXHIBITING. Those regulations and instructions shall be binding on the Exhibitors. The Exhibitor shall observe the COEX Rules and Regulations..
Article 12) ARBITRATION OF DISPUTES
Any disputes, differences or questions arising hereafter between the Organizer and the Exhibitor concerning the true construction of these TERMS AND
CONDITIONS FOR EXHIBITING or the rights and liabilities of the parties thereto shall be settled in accordance with the Commercial Arbitration Rules of the
Korean Commercial Arbitration Board. The verdict of the above arbitration shall be final and binding upon both.

11. 11Seoul Int’l Cafe Show

12. CONTACT US
Cafe Show Secretariat
T.+82-2-6000-6687
F.+82-2-2051-3326
E. info@cafeshow.com
Access to Cafe Show
www.cafeshow.com
Facebook.com/cafeshowseoul
Instagram.com/seoulcafeshow
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