2. Integrity is what makes me, me. I always try to
improve my skill sets by reading, watching,
learning, and teaching others. Being transparent
and authentic in your words and actions will take
you further than telling someone exactly what
they want to hear. This ties into my philosophy of
helping others even if they see you as a villain.
In the future, I would like to start my own
company and help others create a successful life
for themselves.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Advertising Managers
• Video Game Designers
• Marketing Managers
HERO BRAND ARCHETYPE -
Anything that takes 5 minutes or
less in completed
fi
rst, all other
tasks are scheduled through the
day/week in a planner and crossed
off at completion. Always making
sure to
fi
nd ways to improve at work
and in life.
Management for Marketing
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Zakiyah Johnson
Outreach Plan:
• Create a unique one-page resume for the company
• Reach out on LinkedIn to discuss a recent post they
made. If there is no post, reach out on the hiring
process.
• Email the individual, thanking them for their time and
saying you would like to work for their company with an
attached resume.
Digital Development and
Impact Lead at PGA of
America
D. Rogni S.
Outreach Plan:
• Create a unique one-page resume for the company
• Reach out on LinkedIn to discuss a recent post they
made
• Email the individual, thanking them for their time and
saying you would like to work for their company with an
attached resume.
Associate Talent Sourcing
and Strategy Recruiter at
Bungie
Azarel Gonzalez
Outreach Plan:
• Create a unique one-page resume for the company
• Reach out on LinkedIn to discuss a recent post they
made
• Email the individual, thanking them for their time and
saying you would like to work for their company with an
attached resume.
Talent Acquisition
Coordinator at Keurig Dr
Pepper Inc.
5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Obtain a position in the Marketing Industry.
‣ Creation of unique resumes for each job
application sent out.
Mid Term: (2027)
• Start an Independent Digital Marketing business.
‣ When Freelance work earns 3x more than
income per month.
Long Term: (2030)
• Turn Independent business into a Company of 50
employees.
‣ Track company
fi
nancial reports and contracts
with small businesses for sustained growth and
available income.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Project Management
SOFT
HARD
Novice / Adept / Expert
Time Management Novice / Adept / Expert
Communication Novice / Adept / Expert
Microsoft Excel Novice / Adept / Expert
Data Analysis
SOFT
HARD
Novice / Adept / Expert
Inventory Navigation Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
7. I help everyone complete tasks by providing
advise and labor.
PROMISE
8. CREDENTIALS
Work Experience:
• Western Son Distillery, Created &
Improved scale counting system,
Averaged 90% production completion for
Time as Manager, Management/
Supervisor/Administrator.
Education:
• IT Security: Defense against the Digital
Dark Arts, Coursera Course Certi
fi
cation
• Digital Marketing, B.S., Full Sail University (Exp. 2025)
Awards:
• Make A Path Award - Supervisor at WSD
• Make A Path Award - Administrator at
WSD
Picture Relevant
to Your Industry
Goes Here
9. CREDENTIALS
Education Continued:
• IT Security: Defense against the Digital
Dark Arts, Coursera Course Certi
fi
cation
• System Administration and IT
Infrastructure Services, Coursera Course
Certi
fi
cation
• Operating Systems and You: Becoming a
Power User, Coursera Course
Certi
fi
cation
• Technical Support Fundamentals,
Coursera Course Certi
fi
cation
• The Bits and Bytes of Computer
Networking, Coursera Course
Certi
fi
cation
10. COMPETITION
Harlee Batchelor
Industry Experience:
• No Information Available
Education:
• Working towards Bachelors of Science: Digital
Marketing - Full Sail University - Est. 2024
Leadership Experience:
• No Information Available
Skills and Pro
fi
ciencies:
• No Information Available
Caelum Osmer
Overall Online Presence:
• Harlee has 0 connections, no banner image, headshot,
published articles, or active on other social media; but
has their LinkedIn URL customized.
• Grade: Poor, 10 out of 100
Industry Experience:
• Novice - Personal Brand Creation for
social media account, YouTube/
Twitch. (Under Alias)
Education:
• Highschool Diploma
• Working towards Bachelors of Science: Digital
Marketing - Full Sail University - Est. 2024
Leadership Experience:
• 7 years in Supervisor Rolls
• 1 year in Management Roll
Skills and Pro
fi
ciencies:
• Leadership - X endorsements
• Time Management - X endorsements
• Innovative - X endorsements
Overall Online Presence:
• Thirty-nine connections, with a customized banner,
casual headshot, detailed pro
fi
le with no published
articles, Active on other social media platforms (Under
Alias), and a customized LinkedIn URL.
• Grade: Average, 86 out of 100
11. Abigail Kasitz
Noteworthy Experience:
• North Texas PGA - 2yrs
Industry Experience:
• Adept - Total 4 years experience in
the industry.
Education:
• University of Texas Arlington 2014 - 2015
• Texas A&M University 2015 - 2018
Skills and Pro
fi
ciencies:
• Microsoft Of
fi
ce - 2 endorsements
• Adobe Photoshop- X endorsements
• Social Media - X endorsements
Overall Online Presence:
• 227 connections, with a customized banner,
professional headshot, detailed pro
fi
le with no
published articles, active on a LinkedIn social media
platform, and has a customized LinkedIn URL.
• Grade: Superior, 90 out of 100
COMPETITION
Caelum Osmer
Industry Experience:
• Novice - Personal Brand Creation for
social media account, YouTube/
Twitch. (Under Alias)
Education:
• Highschool Diploma
• Working towards Bachelors of Science: Digital
Marketing
Leadership Experience:
• 7 years in Supervisor Rolls
• 1 year in Management Roll
Skills and Pro
fi
ciencies:
• Microsoft Of
fi
ce - X endorsements
• Adobe Creative Cloud - X endorsements
• Project Management - X endorsements
Overall Online Presence:
• Thirty-nine connections, with a customized banner,
casual headshot, detailed pro
fi
le with no published
articles, active on other social media platforms (Under
Alias), and has a customized LinkedIn URL.
• Grade: Average, 70 out of 100
12. BRAND POSITION
For Talent Recruiters, who need self-driven
innovations and creative thinking, I provide new
ways to improve established systems that bene
fi
t
every department. Upon selecting an inventory
count system with an accuracy of 80%, I returned
to the count system and improved the method
accuracy to 99%.
“NICKNAME?”
13. NETWORKING &
MARKETING
Industry Events & Organizations
• Digital Summit Dallas
‣ Dec. 7th - 8th | Irving, Tx
• DigiMarCon Texas 2023
‣ Jan. 18th - 19th | Dallas, Tx
• Social Media for Marketing
‣ Dec 3rd - 4th | Southlake, Tx
Digital Marketing
• Primary Content: Light-hearted, Motivational, critical-thinking
content will be posted.
• Primary Tools: Instagram, Youtube, Tik Tok, Facebook, -
Reels/photos, short/long videos - 3 times a week
• Website: Link all sites to the portfolio site to be accessed via
a button.
Picture of You
Goes Here
14. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to
fi
nd a mentor that has been in the
Marketing Industry, with management experience that
is open to handdown knowledge. DATE TO EST.
PARTNERSHIP January 2026
Formal Education
• Digital Marketing, B.S. - Full Sail University (Est. 2025)
Technical Skills
• Complete White Belt Management Course - Six Sigma,
August 2023
• Complete Yellow Belt Management Course - Six Sigma,
December 2023
• Complete Green Belt Management Course - Six Sigma,
August 2024
Soft Skills
• Excel Course - LinkedIn Learning, January 2023
• Adobe Creative Cloud Course - LinkedIn Learning,
February 2023
• Psychology 101 Course - Alison Learning, March 2023
15. Caelum Osmer
You know it’s hard to
fi
nd time to complete every task in a day?
Well, what I do is stick to a schedule. In fact, I schedule all aspects of my life
in a google calendar, even free and small brakes.
“
16. REFERENCES
11-2011.00 - advertising and promotions managers. O*NET OnLine. (n.d.). Retrieved November
29, 2022, from https://www.onetonline.org/link/summary/11-2011.00
15-1255.01 - video game designers. O*NET OnLine. (n.d.). Retrieved November 29, 2022, from
https://www.onetonline.org/link/summary/15-1255.01
11-2021.00 - marketing managers. O*NET OnLine. (n.d.). Retrieved November 29, 2022, from
https://www.onetonline.org/link/summary/11-2021.00
92,000+ marketing manager jobs in United States (5,463 new). 92,000+ Marketing Manager jobs
in United States (5,463 new). (n.d.). Retrieved November 29, 2022, from https://
www.linkedin.com/jobs/search/?
currentJobId=3355126354&keywords=marketing+manager
Unannounced project production coordinator - central art (new grad ... (n.d.). Retrieved
November 29, 2022, from https://www.ziprecruiter.com/c/Bungie/Job/Unannounced-
Project-Production-Coordinator-Central-Art-(New-Grad-Early-in-Career)/-in-
Bellevue,WA?jid=371d620b04b14271
Zakiyah Johnson - Frisco, Texas, United States - linkedin.com. (n.d.). Retrieved November 29,
2022, from https://www.linkedin.com/in/zakiyah-johnson-98946b1a
D. Rogni S. LinkedIn. (n.d.). Retrieved November 29, 2022, from https://www.linkedin.com/
Azarel González - universidad francisco de vitoria - madrid Y ... (n.d.). Retrieved November 29,
2022, from https://es.linkedin.com/in/azarel-gonz%C3%A1lez-1709b319b
7,000+ advertising specialist jobs in United States (423 new). 7,000+ Advertising Specialist jobs
in United States (423 new). (n.d.). Retrieved November 29, 2022, from https://
www.linkedin.com/jobs/search/?
currentJobId=3349660270&geoId=103644278&keywords=advertising+specialist&locatio
n=United+States&refresh=true
How much does Keurig Dr Pepper pay in 2022? (1,914 salaries) - glassdoor. (n.d.). Retrieved
November 29, 2022, from https://www.glassdoor.com/Salary/Keurig-Dr-Pepper-Salaries-
E2134135.htm
How much does bungie pay? | glassdoor. (n.d.). Retrieved November 29, 2022, from https://
www.glassdoor.com/Salary/Bungie-Salaries-E284423.htm
How much does PGA of America pay in 2022? (121 salaries) - glassdoor. (n.d.). Retrieved
November 29, 2022, from https://www.glassdoor.com/Salary/PGA-of-America-Salaries-
E11077.htm
Harlee Batchelor - Full sail university - conneaut, Ohio, United States ... (n.d.). Retrieved
November 29, 2022, from https://www.linkedin.com/in/harlee-batchelor-31550a244
Abigail Kasitz - Digital content specialist - PGA of america | linkedin. (n.d.). Retrieved November
29, 2022, from https://www.linkedin.com/in/abigail-kasitz
