Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Il Cloud chiavi in mano | Marco Soldi (Intel) | Milano
1. La tecnologia Intel per
il Cloud
Marco Soldi
Marketing Development Manager, Intel
2. Evolution of the Datacenter
Cloud Datacenter
Virtualized Datacenter Cloud
Infrastructure
VM VM VM VM Security
Network Storage Compute
Discrete Datacenter Mgmt
Datacenter facilities
Management Unified (e.g. cooling, power)
Network
Compute Storage Network
Storage
Efficient and Secure
Servers
Open Architecture
Arrays
Flexible Management Simplified Network
Consolidation 10G Unified Network
Discrete networks
3. Standardize, Simplify and Evolve
Self-Service Controlled Procurement
1 Rogue IT 2 Standardize & Modularize
1990s—multi-architectural sprawl Late 1990s—managed IT
Server, Network, and Storage
Infrastructure
Dedicated
Industry standard building blocks
4 Evolve 3 Simplify
2010s—cloud computing 2000s—virtualized infrastructure
Multi-tenancy
Private, Public and Hybrid Consolidation and Virtualization
4. Data Center Standardization
1990s 2000s 2010s
Intel Other
x86 RISC/Other
Enterprise Storage
Ports Shipped
System $
System Sales
% World Wide
Server Sales
Ave System Price
Ethernet
1 GbE
10 GbE
iSCSI FCoE
'95 '00 '05 '10 2006 2007 2008 2009 2010 2011 2012 2013
'05 '06 '07 '08 '09 '10 '11 forecast
Fibre Channel Ethernet Infiniband
Compute Storage Networking
• Average system prices drop • Industry shift to Intel • #1 MSS Intel 10GbE unified
steeply technologies enable IT to networking fabrics simplify
• Energy-efficient performance handle rapid growth in and save
increases track Moore’s Law storage
Intel’s July ’11 Fulcrum Microsystems
acquisition expands Intel’s offerings into high
performance, low latency switching
Using standard building blocks reduces IT costs
5. Key Drivers Changing Business Priorities
Big Data IT Consumerization Cloud
Enable New Market Growth & New Approaches
thru Cloud Services
6. Intel’s Cloud 2015 Vision
Federated Automated
Share data securely IT can focus more on
across public and innovation and less
private clouds on management
Client Aware
Optimizing services based on
device capability
Desktops Laptops Netbooks Personal Devices Smartphones Smart TVs Embedded
Open & Interoperable Solutions are Essential
7. Help Enterprise Increase Business Value
Meet These Needs… With Infrastructure…
Agility Available On-Demand l
Provision New Resources in
Minutes Not Months Extension of Existing Infrastructure
Efficiency Cost-Effective/Efficient
Improve Asset Utilization to Get
More Done with Less Optimized & Versatile Building Blocks
Cost Savings Enabling New Services
Drive Down Energy, Software &
Keeping Pace with Emerging Models
Maintenance Cost
8. Intel Process Technology Leadership
2007 2009 2011
45 nm 32 nm 22 nm
22nm
A Revolutionary
Leap in Process
Technology
8
37%
High-k Metal Gate Tri Gate Performance Gain at Low
Voltage1
Intel lead vs. Industry Intel lead vs. Industry
3.5 years 4 years2 >50%
Active Power Reduction at
Intel leads the industry with Constant Performance1
revolutionary transistor technology
Intel’s ongoing big R&D investments ensure
the benefits of Moore’s Law continue to flow to IT
8
9. Intel® Advanced Technologies
Security Resilience Service Delivery
Data Protection Platform Security High Availability Virtualization
Advanced Encryption Standard— Trusted Execution Mission Critical Class Reliability, Near-Native VM Perf. & Seamless VM
New Instructions Technology Availability, and Serviceability Migration
Intel® VT
Intel®
Intel® TXT Advanced RAS (CPU, Chipset, and
AES-NI
I/O)
Intel® VT-x, Intel® VT-d and Intel® VT-c
Performance Power
Intel® Intel® Advanced Processor System Data Center
Hyper- Vector Power Power Power
Threading Extensions
Integrated Power
Gates Intel® Intelligent
Intel® Data
and Power Node
Automated Low Center Manager
Intel® Turbo Intel® Integrated Intel® Data Manager
Direct I/O Power States
Boost I/O
Different Technologies Optimized for Different Needs
10. Security: Trusted Execution Technology (TXT)
Trusted Pools
2
1 Hardware enforced detection of launch Trusted Launch – Verified
components —reduces malware threat 1 platform integrity
Internet
2 Control VMs based on platform trust
(and more) to better protect data
3 Hardware support for compliance
reporting
Compliance Support – enhancing
3 auditability of cloud environment
Leadership Use Models: Hardware Trust as a Control Point
12. Performance Enhancements
Intel® Turbo Boost Intel® Hyper-threading Technology
Technology
Increases performance by increasing processor Increases performance for threaded applications
frequency and enabling faster speeds when delivering greater throughput and responsiveness
conditions allow
Normal 4C Turbo <4C Turbo
Frequency
Core0
Core1
Core2
Core3
Core0
Core1
Core2
Core3
Core0
Core1
All cores All cores Fewer cores
operate at operate may operate at
rated at higher even higher
frequency frequency frequencies
Higher Performance Higher Performance
on Demand For Threaded Workloads
13. Animation
Automated Energy Efficiency
Integrated Power Gates1 Automated Low-Power States
Enables idle cores to go to near 1. Multiple and lower CPU power states
zero power independently and reduced latency transitions
Voltage 2. Memory and I/O power management
(cores)
1
Core1
Core0 Core2 .... CoreXX
Processor Processor
Memory Memory
I/O Controller
2
Voltage Automated Low-Power States automatically put
(rest of processor)
processor and memory into the lowest available
power states that will meet requirements of current
workload while not impacting performance
Automatic Operation or Manual Core Disable2
Automatically reduces CPU power consumption Automated Low-Power States adjust system
during periods of lower server activity power consumption based on real-time load
1 Integrated power gates (C6) requires OS support
2 Requires BIOS setting change and system reboot
14. Intel® Intelligent Power Node Manager
Policy
BMC
Supported Intel NM Power
Enterprise Chipset PSU Console Manager
• Power Management service delivered as FW running on the Intel® Chipset,
compliments BMC or manageability controller
• Monitors & reports system, CPU and memory subsystem power
• Enables power limiting by dynamically adjusting CPU power, memory power,
dynamically allocating cores
Second generation power reporting and limiting technology from Intel®
15. Intel® Core™ vPro™ Processor
Identity Protection Prevention of Securing Media, Recovery and
& Fraud Deterrence Malware Data and Assets Enhanced Patching
Intel® Identity Intel® TXT & VT-* Remote Encryption Mgmt Intel® Advanced
Protection Intel® OS Guard Intel® Anti-Theft Technology Management Technology
Technology with PKI Intel® AES-NI, Intel® Secure Key (AMT) Remote KVM
Only Intel® Core™ vPro™ Processor Offers These
Unique Security Capabilities in Each Customer Priority Area
15 Intel Confidential - Company Name and CNDA# Here
16. Intel in the Cloud
Industry Leading Standard Building Blocks
• Compute, Storage, and Networking
Helping IT Today and Tomorrow
• Capable of Handling Any Workload
• Energy Efficient Performance that Simplifies and Saves
• Leading End to End Technologies that Enable the Cloud
Thank You
16