1. Water and the Future of the Canadian Economy… A Business Perspective Photo by: Geoffrey Whiteway

3. 97-2-1

4. Over 1 Billion don’t have access to clean drinking water

5. 2/3’s of the world population suffers from water shortages

6. Molson Coors’ Circle of Blue/Globescan Survey

7. Water was Number One Environmental Concern Globally

8. Concerns Transcended Local Circumstances

9. Governments Most Responsible, Corporations Expected to Play a Role

10. Specific to Canada

11. 97% Agreed Important People have Access to Fresh Water

13. Media

14. NGO’s

15. Academia and Research

16. Sustainability Reports

18. More People Following the Environmental Records of Large Companies Percent of people who say they follow the environmental records of large companies very/somewhat closely Methodology Switch In-person Online Source:gfk Roper Consulting

19. A Sustainable Economy relies on Businesses that utilize Sustainable Resources – that the Local Communities Support.

23. Operations

24. Suppliers

25. Brands

26. Reputation

27. PeopleHERE’S TO GOOD NATURE™

29. Global Water Stewardship Strategy

30. Commitments from the highest levels

31. 3 – year achievable plan

32. Global to regional to brewery specific objectives and responsibilities GLOBAL WATER STRATEGY Approved by Executive Leadership Team DECEMBER 2009

33. CEO Water Mandate Watershed & Supply Chain Direct Operations Collective Action Community Engagement Public Policy Transparency Key Strategic Principles Be good stewards of the drops we use. (Direct Operations) Be community minded about the ripples we leave. (Supply Chain & Watershed) Understand and educate others about emerging global water issues. (Collective Action) Engage with local stakeholders to promote sustainable fresh water for ourselves and others wherever we do business. (Community Engagement) Say what we’re doing and show others we’re doing it. (Public Policy and Transparency)

35. Stormwater

36. Orphan Sites

37. Urban Development

39. Agriculture

40. Recreation

41. Endangered SpeciesWater Consumption Ratio (WCR)

42. Community Engagement April - Month of Action September - Water Stewardship Month - Global!

45. In 2010 targets 302 of the world’s largest companies from sectors that are water intensive or subject to water-related risk, but all companies are encouraged to respond

46. Questionnaire covers water management, risks, opportunities, linkages with carbon/energy, and water accountingLead Sponsors: CDP Water Disclosure

48. Stakeholder Engagement

49. Disclosures & Public Policy

50. Expectations

51. Start the Conversations Now

52. New Business

53. Investors Care and Will Influence Decisions

54. Prepared for Possible Influx of Business?

55. Water Risk and Scarcity Factors

57. Water Management

58. Infrastructure and Operations

59. Environmental Protection

60. Emerging Technologies and Research

61. Where are you at, where do you want to be?

62. Communication, Education, Engagement

63. All Stakeholders

65. Leverage Those That Have Gone Before

66. Work with those that you even don’t like

67. Create Realistic Strategies and Policies

68. Supported from the Top

69. More Than Just Water Demand Ratios

70. Communication, Communication, Communication

71. Internal and External

72. Proactive versus Reactive

73. Watch out for Redundancy “do-loops”