Social Media & Mobile Tech - CVG Entrepreneur and Investor Event

CVG’s
Investor & Entrepreneur Network
Welcome:
Mary Anne Rooke
Executive Director, CVG

About CVG Events
Purpose of CVG Events:
• Educational for Companies
• Presenters Update Ecosystem
“What they are up to…”
• Building Network & Ecosystem Connections
to Scale Business

About CVG Events
CVG’s invitation to attend today is:
• Not to Solicit Investments
• Not Using Advertising or General
Solicitation for Investment
• Not Intentional for Companies to
Waive Right to a 501b deal

Social Media & Mobile Tech
Moderator:
Paul Hughes
Wiggin and Dana LLP, Managing Partner
CVG State Board of Directors

Company Presentations to Investor Panel
• 5 minute Company Presentation
• 5 minute Q&A by Investor Panel
• 5 minute Pointers by Investor Panel
Keynote Speaker: John Lim, Founder & CEO
Life in Mobile
Company Showcase & Networking Reception
Agenda:

Investor Panel:
Matthew Bloom
Connecticut Innovations, Investment Associate

Investor Panel:
John Lim
Life in Mobile, Founder & CEO
Angel Investor

Investor Panel:
Lesley Stroll
Angel Investor Forum
Wharton Alumni Angel Network

Investor Panel:
Peggy Wallace
Golden Seeds LLC, Founding Member & Managing Director
Golden Seeds Fund, Managing Partner

1st Presentation:
Burbio, Inc.
Julie Roche, Co-Founder & CEO

Julie Roche and Dennis Roche
Crossroads Venture Group
Social Media and Mobile Tech
September 15, 2015
A Calendar Driven Community Platform

Managing mission critical local activities is very
difficult for parents and organizers alike
16
The Problem
• Stressful, high stakes
• Source of the issues:
the CALENDAR
The Problem

17
Burbio – The Digital Solution to WHEN
Local, Personalized, Sharable

9/16/2015 1818
Burbio Calendars can be:
 Imported via iCal
The Solution: Burbio – A Calendar Driven Community Platform

9/16/2015 1919
 User generated

9/16/2015 2020
 User generated
 Aggregated from
other calendars

9/16/2015 2121
 User generated
 Aggregated from
other calendars
 Embedded on
websites

Users get . . .
• One place for all local info
• Ability to add, follow & sync just
events they want
• Hyper-local AGGREGATED
activity and event newsletter
Why Burbio?
Personalized Local Calendar Resource
22

Local Groups get . . .
• Easy-to-manage,
syncable calendar
• Communication
solution for schedule
changes & ability to
broadcast events
Why Burbio?
Personalized Local Calendar Resource
23

Burbio Users
.
Individuals
Schools
Nonproﬁts
Governments
Businesses
Developers
!

25
"This really brings
the community
together”
"I don't know what I
would do without
Burbio.”

SINCE OCTOBER 2014 LAUNCH
• 30,000+ Unique Visitors
• Double digit monthly growth in users and sessions
• Over 30,000 events added to personal calendars
26
Market Traction
SINCE “THIS WEEK” LAUNCH (MARCH 2014)
• Doubled site traffic
• 23% compound growth in weekly visits over past 5 weeks
• User penetration as high as 30% of target (families with
children) in some towns
• 35% average email open rates

27
Local Content
And Newsletters
Personal
Calendaring
Group Organizing
The Competitive Landscape

Rapidly expand Burbio to new markets
• Drive “This Week” to generate viral user growth &
group adoption
 Currently at 15 towns
 On track to add 5-10 more towns in Sept. &
Oct.
 Poised for exponential expansion
• Create regional calendars and partnerships as the
platform expands
28
Growth Opportunities

Social calendaring/content fits business model of
numerous digital players including:
• Consumer platforms: Google, Facebook & Twitter
• SMB providers: GoDaddy, Constant Contact,
EventBrite
• Large media company content providers looking for
improved local offerings
29
Strategic Exit Focus

30
Feature Set
Revenue
Streams
Description
Phase 1:
User/marke
t growth
Local
Marketing
Platform
• Branded advertising sponsorship and local merchant
loyalty platform
• Currently generating $30K annualized in Pelham, NY.
• Have sold 28 advertisers since March
• Scaled out to 3000+ towns, potential for $50MM
revenue – low overhead structure
Phase 2:
National
Expansion
Data
Analytics and
National
Advertising
Platform
• Monetize user behavior data – time, location,
interests, purchases to deliver:
- Customized consumer offers for local or
national brands
- Hyper-targeted calendar and event
recommendations, notifications
Revenue Model

Julie Roche, Co-Founder, Product and Marketing
• 15+ years in marketing (P&G, Playtex) and market research
• Applied Math degree from Harvard and MBA from Indiana University
• Multiple awards for non-profit leadership and accomplishments of
local education and youth sports organizations
Dennis Roche, Co-Founder, Bus Dev and Operations
• 20+ years in high-growth start-ups, building teams, scaling businesses
from under $5M to $50M, strategic acquisitions
• BA from Georgetown University and MBA from Kellogg School
• Leader and co-founder of multiple local community organizations
31
TeamBurbio Team

MVP Pilot
Launch
Capital Raise
11
Concept
Developmen
t
Expansion to
Fairfield and
Bergen
Counties
Burbio Launch
– Westchester,
NY
Timeline - Milestones
Burbio Expansion
Beyond Tri-State
2013 2014 2015 2016
Capital Raise
Talent Hire -
CTO

• Capital Resources to expand to top 10 Metro Areas
• Key Team Addition
– CTO or Technical lead to bring development in house
– Sales Team
• Industry Expertise / Advisory
– Board of Directors
– Mobile Strategy
33
Resources Needed to Scale

Julie and Dennis Roche
julie@burbio.com -- dennis@burbio.com
914-217-6346 or 212-729-3611
34
Questions?

2nd Presentation:
KenCast, Inc.
Richard Brand, CFO

Satellite and Terrestrial Content Delivery
Confidential
CROSSROADS VENTURE GROUP
SEPTEMBER 15, 2015
RICHARD BRAND

Digital communications channels struggle to safeguard data exchange:
 Cyber security
 Piracy of Film Content
 Mobile Transmissions
3 Primary data control errors that can impact success:
 Degraded data Needs Repairing
 Delayed data Requires Re-orders
 Deleted data Forces Re-creation
Problem We Are Solving

How We’re Solving It
• Provide Cyber Security and Reliable content delivery
with Encryption, Forward Error Correction, and Compression
mathematics, with multicast, accelerated UDP, on satellite/fiber/LTE)
• Content Delivery Networking (CDN)
on satellite, fiber, coax, and wireless terrestrial networks worldwide
• Workflow Management & Control, plus Live Event Management
• Mobile
38

• US Defense Information System Agency selected KenCast after 2 years testing all CDN
solutions for reliable satellite delivery software for its $6.5B Global Broadcast System
(GBS)
• KenCast continues to provide that content delivery for DISA-GBS, as it has since 1999
• KenCast technology adopted by Hollywood film industry, assuring many years of
revenue
• KenCast is the backbone of Digital Cinema Distribution Coalition network that
transmits first-run feature films from the studios to thousands of theaters
• DCDC network covers 26,000 screens with 70 unique exhibitors to date
• Encrypted and FEC encoded for secure & reliable content delivery cut costs by
40%
• Simultaneous openings worldwide means faster return & reduces piracy
• Goal: Leveraging the Hollywood standard to become the global standard
• Large installed base of software yields multi-year maintenance fees & significant new
prospects
Market Traction

Major Customers
Military & Public Safety:
Cinema:
Retail & Enterprise: Cable:
News Agencies – TV & Newspaper:

Intellectual Property
 Awarded 18 Patents
 Two Patents Pending
 Patents relate to KenCast’s core expertise that includes:
• Innovative FEC algorithms used in multicast & unicast delivery of live
streams and files
• Accelerated UDP delivery
• Multicast of live events with recording/indexing & time shifting
• Additional areas

KenCast Management
Professor Michael J. Fischer – Co-Founder
Michael is a co-founder, part owner and advisor to KenCast. A Computer Science Professor at Yale University since 1983,
Michael specializes in cryptographic protocols and distributed systems. He held the post of Editor-in-Chief of the Journal of
the ACM for four years and has published over 90 papers on theoretical computer science. He has taught at MIT, Carnegie
Mellon, and the University of Washington. He holds a B.S., Mathematics, University of Michigan, M.S., Applied Mathematics,
University of Michigan, and a Ph.D., in Applied Mathematics from Harvard University.
Prior to founding the company, Bill spent fourteen years with GTE Corporation; five of those years as General Manager of
the ImageSpan division of GTE Spacenet. Bill’s vast experience in the satellite and telecommunications industry includes a
position as Vice President of Marketing at the Microband subsidiary of McDonnell- Douglas and Sales Manager at the
American Satellite Corporation division of Fairchild. Bill was an Assistant Professor of Economics at Villanova University
and holds a Ph.D. in Economics from New York University.
Dr. William Steele – Chairman & CEO
Dr. Eric C. Reed – Chief Operating Officer & Board Member
Prior to joining KenCast in April 2012, Eric spent 11 years at Harmonic, most recently as Manager of the NY Video Algorithms
Group and was responsible for the software development of a video transcoder for broadcast and broadband applications.
Eric received his Ph.D. in Electrical Engineering and Computer Science, with a concentration in image and video signal
processing, from the Massachusetts Institute of Technology (MIT). He holds a M.S. in Electrical Engineering from MIT and a
B.S. (Summa Cum Laude) in Electrical Engineering from Drexel University. He is recipient of a National Defense Science and
Engineering Graduate Fellowship.
Dr. H. Lewis Wolfgang III – President & CTO & Board Member
Lewis has special interests in combinatorics and algorithms and is responsible for much of the innovative technology
introduced by KenCast since he joined the team in September, 1997. Lewis received his Ph.D. in Mathematics from the
Massachusetts Institute of Technology. He holds an AM and AB (Summa Cum Laude) in Mathematics, Harvard University.
KenCast currently has a lean staff of seventeen highly educated and skilled employees from
all over the world. This enviable staff has earned Ph.D and Master’s degrees in computer
science, electrical engineering, mathematics from top programs and is rounded out by
MBA’s and a JD.

KenCast Management
Dr. Henrik Axelsson – Vice President, Engineering
Henrik joined KenCast in 2005 and is the lead on KenCast digital signage products and services. He also heads up KenCast
customer support and QA teams. Henrik received his Ph.D and M.S. in Electrical Engineering from Georgia Institute of
Technology with a concentration in optimization and control theory. He holds an M.S. in Electrical Engineering from
Chalmers University of Technology, Sweden.
Prior to taking this position in January 2007, Jim spent 12 years with PanAmSat in various roles in Sales & Marketing,
Product Management, Network Engineering and Operations. His extensive background includes Business Development,
Product Development, and Product Management. He received his M.B.A. from Sacred Heart University and received his
B.S. in Communications/Media from State University of New York.
G. Jim Carroccia, VP – Operations
Oriel Newman – Director, Business Affairs & Communications
Oriel joined KenCast in 2013. After several years working for a Tokyo law firm, Oriel earned an MBA in strategy and finance,
and spent several successful years in Silicon Valley in business development. He has worked at Ford Motors Japan, Sony
Corporation and Applied Materials and has co-founded two tech-media start ups. At KenCast, Oriel is primarily responsible
for licensing and legal issues, project management and communications. He has a BA from Brandeis University, a Juris
Doctorate from the Cardozo School of Law, and an MBA from the University of Chicago.
Richard Brand – Acting CFO
Richard joined KenCast in 2015. He was a founder of Deutsche Bank’s tech private placement business that was
ranked number one. Richard ran the same business at Robertson Stephens and it became number one in his first year
and thereafter. He serves on the Board of an area tech start up and was its Acting CFO earlier this year. At KenCast,
Richard is primarily responsible for financial strategy, including relations with capital sources and the State. He has a
BA from the University of Iowa, and an MBA from the University of Chicago.

Timeline
Recurring Product New
Revenue New Enhancements Product
From Comm’l & Cont’d. &
DefenseMarkets Market Capital
& News Development Raise
Agencies
_______________________________________________________
2012 2013 2014 2015

Revenue Streams
• System (hardware and software) sales
• KenCast’s CinemaPro appliance has been designated as the movie industry
standard and is actively promoted globally by DCDC, assuring projectable future
revenues;
• 2k decoder, Edgespan MediaCache and Tempo.
• Software license sales to existing and new customers
• Recurring maintenance revenue from our large global installed base
• Software As A Service (SAAS) sales
• Ships-at-Sea
• Cinema exhibitors
• Retail/enterprise customers
45

Additional Growth Segments
Immediate Opportunities:
• Completing rollout of CinemaPro
• In the US for Hollywood’s DCDC
• In LATM
• Rollout of Edgespan MediaCache solutions in retail sector
• Digital Cinema 2k Video Decoder sales in DCDC network
• 46,000 screens in the US
Near-Term Opportunities:
• A Cloud-based Storage/Archive For Big Data (Repozzitory) – synergistically complementing our
ability to store/archive/manage/deliver both linear content & live video streams
• Video-on-the-Move (VOTM) for our CDN customers (sports & entertainment, TV news gathering,
public safety/police/fire, military)
• Mobility Applications For Trains, Airplanes, Ships, etc.
• Direct-to-Home VOD/Internet Of Things (IoT)
• Digital Cinema Overseas
• LATAM, EMEA, and Asia
• Revenue share: Per movie delivery charge – after installing our equipment
• Live & Alternative Content in international markets
• Body Worn Cameras and Surveillance

Business Lines
• Digital Cinema 44%
• Enterprises, Core Fazzt Software, EdgeSpan, MediaCache 56%
• Video-on-the-Move (VOTM) New
• Big Data Storage and Delivery (Repozzitory) New
47

Resources Needed to Scale
Capital Resources
Engineers
Mathematics, Applied Mathematics, Electrical Engineering,
Computer Sciences
Salespeople
Board of Directors
Executives with retailing &/or banking experience

Value Proposition
49
21-year-old company poised for significant growth:
• Sterling industry reputation and installed base -- selected by DISA, DCDC,
media leaders (TV News, Associated Press newspapers, others)
• Great relationships with decision-making level contacts at major companies
• Strong intellectual property assets -- 18 patents, trademarks, copyrights
• World class staff of PhD & MA engineers
• Huge global industry demand -- digital cinema, the military, cable headends,
hotels, households, TV stations and news organizations, retail chains, banks,
police, first responders, etc.
• Huge expansion opportunities – in the US, LATAM, EMEA and Asia in Digital
Cinema, Live/Alternative Content, Mobility Applications, Signage, BWCs, Big
Data Storage, VOTM, Direct-to-Home VOD/IoT and new enterprise networks

Contact Us
(203) 359-6984
KenCast, Inc.
535 Connecticut Ave, Suite 304
Norwalk, CT 06854-1713

3rd Presentation:
Wellinks, Inc.
Ellen Su, Co-Founder & CCO

TIMELINE
To Date
Next 15 Months

Next 15 Months
TIMELINE
RESOURCES NEEDED TO SCALE
• Capital
• Experienced members for Board of Directors
• Consulting Expertise in:
• Manufacturing
• Licensing and Partnerships

Keynote Speaker:
John Lim
Founder & CEO, Life in Mobile
Angel Investor

CVG’s
Mary Anne Rooke
Executive Director, CVG
Closing Remarks:

Upcoming Events
Nov. 10 Innovation Summit
10:00 AM - 5:00 PM | Convention Center @ Hartford
Oct. 8 CVG Tech Transfer
4:30 PM - 7:30 PM | UConn Cell & Genome Sciences @ Farmington
Sept. 18 Women’s Empowerment Forum
8:30 AM - 2:30 PM | UCONN @ Stamford

Company Showcase
Showcasing Companies:
AuthorBee Inc. Stephen Bradely, Founder & CEO
Burbio Inc. Julie Roche, Co-Founder & CEO
FedTax Inc. David Campbell, Co-Founder & CEO
Gemshelf Inc. Sedarius Perrotta, Co-Founder & CEO
Hotspot Inc. Jasjit Singh, Co-Founder & CEO
KenCast Inc. Richard Brand, CFO

Company Showcase
Showcasing Companies:
LiveFit Alexander Askinazi, Founder & CEO
PeerVantage LLC Christopher Snyder, Founder & CEO
Shoplandia, Inc. Mushter Moin, Co-Founder & CEO
The Sports Blaze, Inc. Dan Karpuc, Founder & CEO
Wellinks Inc. Ellen Su, Co-Founder & CCO

Thank You
Private 1:1 Investor Meetings:
Matthew Bloom Connecticut Innovations
Joe DeMartino Angel Investor Forum
John Lim Angel Investor
Jim McClafferty Connecticut Innovations
Patty Meagher Angel Investor Forum
Craig Mullett Angel Investor Forum

Thank You
Private 1:1 Investor Meetings:
Scott Nevins Angel Investor Forum
James Pascale Angel Investor Forum
Hitesh Shah Enhanced Capital
John Strahley Advantage Capital
Ironwood Capital
Lesley Stroll Angel Investor Forum
Wharton Alumni Angel Network
Peggy Wallace Golden Seeds LLC
Golden Seeds Fund LP

Meet a Showcase Company
&
Make a New CVG Connection!
Thank You for Joining us Today!
Networking Session

Social Media & Mobile Tech - CVG Entrepreneur and Investor Event

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