1. Mini Case Study
Online Business
Development
Christopher Shadman MBA2B

2. Possible Discovery Path for a hotel:
Looking for a specific hotel in a specific

country:
Find a destination:
-Search on the web via Google, Yahoo,...
-Ask friends via Facebook, Twitter, google +,...
-Post on special blogs linked with the specific destination chosen.
-Look for any communication advertisement on newspaper, magazines.
-Buy special magazines.
-Go in a travel agency to have information
 Find a hotel:
-Look for a hotel on Online Travel Agencies.
-Compare prices and choose the promotion that corresponds to what you are looking for.

3. Digital Touch points for costumer
engagement
 Facebook
 Twitter
 Google +
 Tumblr
 Pinterest
 Instagram
 Morgans Hotel own website
 Morgans Hotel Group website

4. New Customer Discovery Path
 Go on the Hotel’s website.
 Go on Twitter, Facebook or/and Google + and look for
eventual promotions.
 Enter the location you are looking for.
 Specify your own interests.
 Which specific hotel you are looking for.
 Go on Instagram, review websites, Youtube, in order to have
a more precise idea of what type of hotel it is
(Photos, videos, reviews…).