Presentation by Erin Everhart, Director of Web Marketing at 352 Media Group.

1. Social Media
is About
Relationships;
It’s About
Time You
Learn to Build
Them
Erin Everhart
Director of Digital Ma
rketing
352 Media Group

2. Relationships
Require A Lot
of Work
Twitter: @erinever

3. So who is
this chick?
Twitter: @erinever

4. How Do You
Feel When I
Say
Relationship
Building?
Twitter: @erinever

5. Probably
Like This
Twitter: @erinever

6. How These
Techniques
Will Make
You Feel
Twitter: @erinever

7. How To Build
The Best
Relationships
Out of Anyone
Ever
Twitter: @erinever

8. Too Bad
Everyone
Already
Knows That
Twitter: @erinever

9. What Do You
Want Out of a
Relationship?
Twitter: @erinever

10. You Would
Never Do
This
Hi! I’m Erin. Marry Me?
Twitter: @erinever

11. So Why Do
This?
Hi! I’m Erin. Gimme yo’ likes.
Twitter: @erinever

12. Do Real
Company
Stuff
via
@wilreynolds
Twitter: @erinever

13. Real
Company.
Not Real
Stuff.
Twitter: @erinever

14. Real
Company.
Just Plain
Stupid Stuff.
Twitter: @erinever

15. I just don’t
even know
what this is
Twitter: @erinever

16. It Started
Off
Innocent
Enough
Twitter: @erinever

17. But then it
just got
bad. So, so
bad.
Twitter: @erinever

18. Arguing
With People
Probably
Isn’t A
Good Idea
Twitter: @erinever

19. What Would
You Have
Done
Differently?
Twitter: @erinever

20. Guest
Blogging
It works. For real.
Twitter: @erinever

21. You’re Not
Fooling
Anyone
Home Slice
Twitter: @erinever

22. Searching
for Sources:
The Old
Way
Twitter: @erinever

23. Lame
Twitter: @erinever

24. Who are the
people
behind the
website?
Twitter: @erinever

25. Searching
for Sources:
The New
Way
LinkedIn
Twitter: @erinever

26. Searching An email to
for Sources: info@domain.com will
The New rarely get a reply.
Way
Find the company on
LinkedIn, search for
employees to find a
name.
LinkedIn
Twitter: @erinever

27. Searching
for Sources:
The New
Way
Twitter
Twitter: @erinever

28. Searching Listorious
for Sources: Follerwonk
The New Twellow
Way ExecTweets
TweetFind
Tweepi
TweepML
LocaFollow
Twitter ChirpCity
Nearby Tweets
Advanced Search
Twitter: @erinever

29. Searching
for Sources:
The New
Way
Pinterest
Twitter: @erinever

30. Searching
for Sources: Pins
The New • Most Sources, but
Way not all relevant
Boards
• Money, but not
always
People
Pinterest
• Gold, but only a
little
Twitter: @erinever

31. Other
Money • Blog
Keywords • Blogger
• Editor
• Blog owner
• Journalist
• Editor
• Content specialist
• Marketer
Twitter: @erinever

32. Find The
Influencers
Twitter: @erinever

33. Find The
Influencers
Followerwonk
Twitter: @erinever

34. Find The
Influencers
Followerwonk
Twitter: @erinever

35. Use What
You Got
Followerwonk
Twitter: @erinever

36. Use What
You Got
Followerwonk
Twitter: @erinever

37. Use What
You Got
Followerwonk
Twitter: @erinever

38. Use What
You Got
Followerwonk
Twitter: @erinever

39. But No One
Likes Me
Followerwonk
Twitter: @erinever

40. But No One
Likes Me
DO THIS WITH
YOUR
COMPETITORS
Followerwonk
Twitter: @erinever

41. Contacting
People
Twitter: @erinever

42. You should
do your
homework.
Twitter: @erinever

43. You should
interact
with them.
Twitter: @erinever

44. But don’t
creep
people out.
Twitter: @erinever

45. First, Use
Twitter Name + Twitter
Follow Them
Tweet To Them
• Hey Sarah. Erin here.
Found your blog &
love it! Great post on
why turkey bacon
rocks. Would love to
chat about an idea.
Can we email?
Twitter: @erinever

46. If You Must
Email… Make It Noticeable
• Hi Erin!
Make It Short
• Facebook Message
Use The Right Email
• Agency email?
• Client email?
• Gmail?
Twitter: @erinever

47. That is real
company
stuff
via
@wilreynolds
Twitter: @erinever

48. Show You
Care…
Like Really
Really Care
Twitter: @erinever

49. Show You
Care…
Like Really
Really Care
Twitter: @erinever

50. Ask
People
Stuff
Twitter: @erinever

51. Ask
People
Stuff
Twitter: @erinever

52. Give
People
Things
Twitter: @erinever

53. Be A
Resource
Twitter: @erinever

54. Lend a
Hand
Twitter: @erinever

55. Lend a
Hand
Marriot
Twitter: @erinever

56. Have a
Personality
Twitter: @erinever

57. Have a
Personality
Twitter: @erinever

58. Have a
Personality
Twitter: @erinever

59. Blogger April in Paris
Outreach • 2.73 million impressions
• 620K+ Twitter impressions
Tours • 338 social actions (Tweets, videos, photos)
Diamond Life
• 10.27 million impressions
• 570K+ Twitter impressions
• 370 social actions
Taste Tour
• 1.17 million impressions
• 1.94 million Twitter impressions
• 600+ social actions
Twitter: @erinever

60. Blogger
Outreach
Tours
15 mom bloggers in Tampa Bay
Content shared to 10K+ socially
15% 20%
Social mentions Traffic
Twitter: @erinever

61. Capture
Euphoria
Twitter: @erinever

62. The Most
Important
Thing?
MAINTAIN THE
RELATIONSHIP!
Twitter: @erinever

63. What You
Can Expect
Twitter: @erinever

64. Photo http://teenagefilm.com/wp-content/uploads/2011/07/Picture-172-
e1311631744382.png
Credits
http://prettynameless.com/2011/04/29/kissing-girls/
http://www.flickr.com/photos/pen/galleries/72157622497055328/
http://cdn2.mademan.com/wp-content/uploads/2011/10/vintage-gangster.jpg
http://cuteoverload.com/2011/01/01/top-ten-photos-of-2010/
http://www.copyblogger.com/dont-spam-your-mom/
http://www.dailyhaha.com/_pics/pissed_off_wet_cat.htm
http://purduecco.files.wordpress.com/2012/03/interview-follow-up-call-me-
maybe.jpg
h"p://www.washingtonpost.com/2012/03/02/gIQAasqrmR_photo.html
h"p://aeryssports.com/aaron-­‐miles-­‐fastball/files/2012/09/Le-­‐Sigh.jpg
h"p://www.ifood.tv/blog/how-­‐to-­‐incubate-­‐chicken-­‐eggs
h"p://startupplays.com/blog/wp-­‐content/uploads/2011/12/giveaway.jpg
h"p://www.seomoz.org/blog/the-­‐real-­‐benefits-­‐of-­‐guest-­‐blogging
h"p://www.midgetmanofsteel.com/2010/11/anM-­‐semiMc-­‐sudoku.html
h"p://pichowyoufeel.com/wp-­‐content/uploads/2012/08/Im-­‐Listening-­‐Willy-­‐Wonka.jpg
h"p://www.amazon.com/Pinocchio-­‐Two-­‐Disc-­‐Anniversary-­‐PlaMnum-­‐EdiMon/dp/B001ILFUDM
h"p://nerdbastards.com/2012/09/27/new-­‐video-­‐reveals-­‐man-­‐behind-­‐bowies-­‐balls-­‐in-­‐labyrinth/
h"p://wehearMt.com/entry/10478945

65. More
Traffic Like
It’s Your Job
1,078% 165%
Non-branded Branded
FYI: It is your job.
Twitter: @erinever

66. More
Leads Like
It’s Your Job
215%
Conversions
That’s your job, too.
Twitter: @erinever

67. More
Revenue
Like a Boss
103%
Valentine’s Day Revenue
Yup, still your job. 87%
Mother’s Day Revenue
Twitter: @erinever

68.
Relationships
are an
Investment.
They have To
Incubate
Before You See
Any Results.
Twitter: @erinever

69. Aren’t You
Feeling
Better
Already?
Twitter: @erinever

70. Thank
You!
Erin Everhart
eeverhart@352media.com
@erinever, @352media
www.352media.com