365 Days of Social Media Success at a University
•
1 gefällt mir•676 views
This document provides an overview of Kennesaw State University's social media presence and strategies from 2010-2013. It discusses the initial creation of Facebook and Twitter accounts used primarily for news, the hiring of a social media specialist, and their efforts to expand the university's presence on other platforms like LinkedIn, Google+, and YouTube. Metrics on growth and engagement are presented for Facebook and Twitter, as well as tactics for boosting content and audiences. Challenges and lessons learned are also reviewed.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (19)
Ähnlich wie 365 Days of Social Media Success at a University
Ähnlich wie 365 Days of Social Media Success at a University (20)
Mehr von Center for Sustainable Journalism at Kennesaw State University
Mehr von Center for Sustainable Journalism at Kennesaw State University (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
365 Days of Social Media Success at a University
- 1. 365 Days of SOcialMEdia Trials, Tribulations & Successes wrangling a University's Online Voice
- 3. Social Media Beginnings • 2010 - KSU created a Facebook Page and a Twitter Account • Primarily used for KSU News Releases • Began working with other departments and units to help promote their events and news • End of 2011 - 4500 Facebook Likes; 1800 Twitter Followers, no official LinkedIn, Google+ or YouTube presence
- 4. Social Media Specialist Hired
- 6. Initial Strategies • Jumpstart content • Boost/engage audiences on Facebook & Twitter • Establish footprint on LinkedIn companies and Google+ • Reign in Foursquare • Plan for YouTube and other new platforms
- 7. There's a new Social Media In Town...
- 8. Approach and Tactics • Singular Voice - mine • Horses for Courses • If in doubt; BBC-it • 3F Postings • There's gold in them there tweets
- 9. Success Stories #1 Examples of engaging posts here
- 12. 2012 in Facebook • Posts - 3455 • Likes - 20788 • Shares - 1295 • Comments - 1644 • Total Views - 6,697,238 • Amount spent on promoted posts & Facebook advertising - $0.00
- 13. 2013 Facebook Tactics & Strategies • More pictures and videos - Graph Search • Ask Audience Questions • Integrate Events • Sharing is Caring • Increase audience and engagement • Become the most engaged university in GA
- 14. Analytics • Weekly analytics report produced for all KSU platforms • Monitor all GA peer institutions for analytics, tactics, trends, frequency • Engagement = Talking About This/(Likes/ 100) • Consistently one of the top 5 most engaged universities in Georgia and USG group • Most Engaged University in Georgia with Facebook fanbase over 10k
- 15. A word from our sponsor (please!)
- 16. 2012 Top Tweets
- 17. 2012 in Twitter • Tweets - 4376 • Retweets - 2385 • Mentions - 3080 • Favorites - 586 • Total Views - 14,878,372 • Amount spent on promoted posts & profile - $0.00
- 18. 2013 Twitter Tactics & Strategies • Signposting • Active listening to KSU conversations • Talking • Shameless Self Promotion • Encourage more interaction • Use new tools in the space - Vine/Images • Increase audience and engagement • Become the most engaged university in GA
- 19. LinkedIn
- 20. 2013 LinkedIn Tactics & Strategies • Bespoke Content • Platform for courses & enrollment • Boost to Alumni • Shameless Self Promotion • Encourage more interaction • Use new tools in the space - Video/Uploads • Increase audience and engagement
- 21. Google+
- 22. 2013 Google+ Tactics & Strategies • Encourage more staff and student specific interaction and content • Hangouts (On-Air integration with YouTube) • Communities • Shameless Self Promotion • SEO and Social Search • Increase audience and engagement • Picture Sharing - Smugmug
- 24. FourSquare
- 25. 2013 Foursquare Tactics & Strategies
- 26. Warning The following slides do not exist and are merely fragments of your imagination
- 27. YouTube
- 28. Pinterest
- 29. Social Media Guidelines • Guidelines not commandments • How to do it better • Should you be even doing it at all? • Literally not set in stone • "Don't do anything silly"
- 30. Social Media Hub Page • Navigation • Consolidation • Social stream - Readers Digest for Web 2.0 • Shameless Self Promotion
- 31. Trouble at Mill - what didn't go right
- 32. Trouble at Mill - what didn't go right2
- 33. It's nothing personal - Just Business
- 34. What could possibly go wrong?
- 35. Pay to Po$t - the co$t conundrum That's a nice post you got there... It would be a shame if nobody saw it... Facebookmail is such an ugly word - this is promotion...
- 36. Remember - if in doubt, post something fluffy
- 37. SM Links Page
- 38. Easter Egg - my favourite social media post ever @guyrbailey & guyrbailey everywhere else