Digital banking affords financial institutions unprecedented opportunities to strengthen customer reach and loyalty by providing them the most relevant, up-to-date banking experience available. This SlideShare provides an overview of our recent white paper on digital banking trends; elements needed to achieve a thriving on-the-go experience; and how the right technology partner can deliver a unified, front-to-back architecture.
2. CONSIDER
MOBILE AS
A BRANCH
Due to the rise in
smartphone and tablet
users, a seven-year trend
shows an increase
in preferences for
online banking.
60%of the U.S. population
own smartphones
2
32%prefer to do their
banking online
Sources: http://www.aba.com/Press/Pages/081115MobileBankingSurvey.aspx
https://www.comscore.com/Insights/Market-Rankings/comScore-Reports-May-2015-US-Smartphone-Subscriber-Market-Share
3. 3
MOBILE IS
DEEPLY ROOTED
IN TODAY’S
CULTURE
As the popularity of
mobile banking continues
to rise—as does the use
of smartphones—mobile
banking will almost surely
become the preferred
method of banking.
52%of smartphone owners
have used mobile
banking in the past
12 months
Sources: www.federalreserve.gov/econresdata/consumers-and-mobile-financial-services-report-201503.pdf
4. 4
UNDERSTAND YOUR
CUSTOMERS AND THE
DIGITAL BANKING
LANDSCAPE
Making digital-banking touch
points convenient requires
understanding the most
productive uses for each
specific channel the
customer employs to
access the financial
institution.