1. DelibProcessSCP Closing Conference
Brussels, Blegium
Commitment to Sustainability
Sabine Peters-Halfbrodt
EU Corporate & Public Affairs
December 8th, 2009
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2. Who is Kraft Foods?
• One of the leading food companies in the world
• $ 41.9 billion in revenue
• 98.000 employees and 168 plants worldwide
• Wide product portfolio including snacks, chocolate & coffee
North America Kraft Foods
Europe
Asia Pacific
Region
Latin America
Region
Central & Eastern
Europe,
Middle East &
Africa Region
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3. An amazing brand portfolio.
9 Brands with more than $1 billion in revenue
50+ Brands with more than $100 million in revenue
40+ Brands over 100 years old

4. Why is Kraft Foods committed to sustainability?
Forecast
 Population growth
 Average standard of living improves
Consequences
 Growing demand on limited
natural resources
 Increase of emissions and pollution
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5. Ambitious goals and status quo.
We are on track to meet or to exceed
all our goals and to date have delivered
roughly $150MM in productivity
Down 14%
(actuals thru 2008)
116MM
pounds out
(actuals thru 2008)
Down 14%
(actuals thru 2008)
Down 21%
(actuals thru 2008)
Down 12%
(actuals thru 2008) Base Year: 2005
All goals to be achieved by year end 2011

6. Today‘s focus:
Agricultural Commodities.

7. Coffee and Cocoa.
Pioneer in sustainable coffee
Major collaboration with
Rainforest Alliance
Significant brand & customer
linkage
Expanding Rainforest Alliance
programme to cocoa
Global programme to combat
child labour in West Africa
Broader strategy includes
energy, emissions, waste

8. Coffee and Cocoa.
• Since the early 1990s:
coffee and cocoa have been crisis-ridden commodities
• Some 50 to 100 million people worldwide depend on coffee and cocoa
• For more than 15 years, Kraft Foods has focused on working to
improve agricultural production conditions in developing countries
in Africa, Latin America and South Asia, focusing on commodities
such as coffee and cocoa
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9. Collaborating with the Rainforest Alliance
Good reasons for…
• The Rainforest Alliance
• applies to all types and sizes of farms
• beneficial for farmers, workers and their families
• protecting water, soil and wildlife
• promotes biodiversity and helps to conserve eco-systems
• leads to better farm management with intended
farm health improvements and yield increases,
better crop quality and reliable harvest volumes
• The Rainforest Alliance Certified™ program matches
highest standards towards sustainable agriculture
and proved itself to be market-capable and
competitive in the origins (supply and
demand pricing model)
• The 1st rigorous
sustainability standard
of the tropics
• Means more than 20 years
of experience on international
level (FSC co-author)
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10. Coffee.
Purchasing of raw coffee from
Rainforest Alliance Certified™ farms
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11. UK / Kenco example:
Continuous improvements in coffee.
Complete power brand
2010
roll-out (Retail & AFH)
100% RAC
Freeze-dried roll-out (Retail &
2009
AFH) 100% RAC
2008
Freeze-dried roll-out (Retail & AFH)
75% RAC
Kenco Pure launch (Retail)
2007
100% RAC
Kenco Sustainable Development launch (Retail & AFH)
2006
100% RAC
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13. Building sustainability into every aspect of Kenco.
Raw Transport &
Genesis Conversion Packaging Sales
Materials Warehousing
Connecting 100% sourced Coffee grounds Eco-Refill pack Project Mocha – FSC
consumers with from Rainforest burnt for energy Project Cheshire new ambient (Sustainable)
the farm Alliance Certified >30% Reduction new formats warehouse outer packs
Education farms by 2010 in energy used and POS
programme since 2000 AFH cup
recycling
Dedication to great sustainable coffee
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14. Cocoa.
Purchasing of raw cocoa from
Rainforest Alliance Certified™ farms
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15. Sustainably farmed cocoa:
Pioneering PPP initiative sets new standards.
• In 2005, we embarked on a 3-y development project in Côte d’Ivoire
• Partnering with internationally respected partners:
• the Rainforest Alliance
• leading development organizations such as GTZ and USAID
• cocoa trader Armajaro
• End of 2008: 2,000 farmers were awarded Rainforest Alliance Certified™
• Harvest 2007/2008: premium generated additional 280,000 USD for all
• Yields improved, productivity increased significantly, sometimes 50% plus
• Incidents of “black pod” disease decreased up to one third
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16. First chocolate products containing cocoa from
Rainforest Alliance Certified™ farms.
Beginning in France and Belgium with
70% plus cocoa premium dark chocolates,
Côte d’Or now contains at least 30% cocoa
from Rainforest Alliance Certified™ farms
By end of 2012, the company will use only
cocoa from Rainforest Alliance Certified™
farms in two major chocolate brands
in Europe:
• Côte d’Or
• Marabou
This equates to approx. 30,000 tons of
cocoa beans on an annual basis
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17. Other initiatives.
• Bill & Melinda Gates Foundation
• World Cocoa Foundation (WCF)
• Sustainable Tree Crops Program (STCP)
• Empowering Cocoa Households with Opportunities and Education
Solutions (ECHOES)

18. Fundamental co-operations in agricultural development.
In addition to and jointly with the Rainforest Alliance:
• United States Agency for International Development (USAID)
• Global Environment Facility (GEF)
• United Nations Development Program (UNDP)
• Deutsche Gesellschaft fuer Technische Zusammenarbeit (GTZ)
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