After attending #ISB #DigitalSummit 2012, Prepared and Delivered this #presentation for my peers at work.

1. Digitalization :
The “How” and “When“
Rohit Kumar Cherukuri
Deloitte Analytics
Functional Marketing – SM&BD

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Future of Digital Ecosystem: A vision Statement
Rajan Anandan, Google India.
• “Entertainment”– Killer app in India
• Create comfort in consumers mind
• 20K online retail transactions per
day
• Advt. market in India is worth ____
If the Mobile penetration increases by 10%,
the countries GDP Increases by 1.5 %

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Digital Anthropology vs. Data Science in Social Marketing
Prof. Arun Sundararajann, NYU-Stern School of Management, US.
• Engagement vs. promotion on social
media.
• “No exact science of Social”
• Customers are the “Black Box” now

4. Copyright © 2012 Deloitte Development LLC. All rights reserved.3
User Profiling to Manage Internet Advertising Campaigns
Prof. Vijay Mookherjee, University of Texas at Dallas, USA
• ‘’Advertiser & Ad-firms are happy
with more clicks; but publishers
care about impressions as well’’
• “No relationship between clicks
and brand opinion”- Nielsen in 2011
• Angry Birds is played the most
by___

5. Copyright © 2012 Deloitte Development LLC. All rights reserved.4
Analytics in the New Mobile Economy
Prof. Anindya Ghose, NYU, Stern School of Business shares a case
study from Seoul
• Cookies don’t work on Mobile
phones
• With Big Data comes Big Power
• Sequence of accessibility
matters
27 million smartphones in India

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Understanding of the consumer behaviour on mobile and mobile
social media for brand building and m-Commerce
Vikramaditya Sharma - Nielsen
Gerard Rego, Nokia
On an Average people use 4 Apps a day.
Lifecycle of Best apps is ______

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Nitish Tipnis, Nissan
Motors, sharing case
study on how Nissan
uses Social Media in
Marketing
Ashish Chawla,
Cognizant talking about
role of Social Media in
companies/businesses
Kedar Gavane,
Comscore laying out the
State of the Internet
Worldwide and in India
7PM-10PM is the time when all the 3 devices are used and is ideal for targeting.

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Talk about Networked World and here is an example!
Prof. Galit, ISB
Sandeep Khurana, study on
popular TV program “Satyamev
Jayate”
On Digital Platforms Men look for utility and Women – Communicate and Socialize

9. Copyright © 2012 Deloitte Development LLC. All rights reserved.8
How to harness the power of Digital Self
Vijayanta Gupta, Adobe UK
3 major ingredients of your
digital experience:
• Data
• Content
• Optimization
As a marketers –
• Data is the left hand
• Content is the right
hand of
digital experiences

10. Copyright © 2012 Deloitte Development LLC. All rights reserved.9
Industry Keynote - Ajit Balakrishnan, Chairman Rediff.com
Entrepreneurship - Ridding Waves ?

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THE FUTURE OF DIGITAL - Nov. 27, 2012
Source: IGNITION: Future of Digital conference on Nov 27-28, New York..
Increases the average open
rates and CTR by 6%.

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