Part 2 of this workshop series. For part 1 visit http://www.slideshare.net/CRDE/ecommerce-setting-up-an-online-store-part-1. These workshops were designed for
for people with minimal e-Commerce knowledge or businesses currently selling online who would like to improve their confidence in what they are doing.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
4. Our Mission
To provide energised leadership, share innovative solutions, broker
positive relationships and deliver valued projects to the region.
RegionalPriorities
• Regional Development Planning
• Education, Employment & Investment
• Transport – Infrastructure & Services
• Regional Food
• Digital Economy Transition
• Living & Working Sustainably
5. KeyInitiatives
• South East Region of Renewable Energy Excellence
• Regional Sponsored Migration Scheme
• Southern NSW Harvest Association
• Capital Region Digital Enterprise Program
How We Can Help You
• Access to government programs
• Advice and training
• Sourcing skilled labour
• Grants - support and data
• Networks and contacts
6. Find out More
Richard Everson
Project Officer
Mob. 0427 27 27 54
richard@rdasi.org.au
www.rdasi.org.au
8. We help these businesses with their online marketing:
Old Bus Depot Markets
National Parks NSW
Retail 360
Lantern Apartments Thredbo
Sportsmans Warehouse
DDCS family Lawyers
RGT Training
Trev’s café Dickson
(and more…)
10. Learning outcomes
Compare popular e-commerce management
systems and payment gateways
Identify the steps, tools and security
considerations needed to start selling online.
11. Overview
1. Ecommerce Content management systems
2. Inventory – photos, descriptions and content
3. Shipping and fulfilment
4. Taking the money – Payment Gateways
5. Security and safety
6. Starting your digital marketing – adwords,
email, social and landing pages
19. • E-commerce site (a shop) – a program to sell your
product
• Inventory – product to be sold
• A online host – a server to host your online booking
system
• Payment System – to enable payment of sales
• Analytics – reporting of sales
• Staff – a trained staff member to manage the
system
Essential Tools in E-Commerce
20. Questions to ask
• Who is responsible in maintaining the system
• Are you the leader of follower with your competitors
• Is there an ongoing fee or is it pay per sale
• Is there a commission for using the system
• Is the system easy to use for all staff
• Who is developing the system for future upgrades
• Does your system support multi channelling
delivering product to multiple sites
22. • Hosted or installed (custom developed)
• Scalable
• Plugins and extensions)
• Customisable design
• Ease of use (front and backend)
• Logical user experience
• Available development. support / communities
• Useful reporting
• Affordable
E-commerce management systems
26. http://go.magento.com/
• Custom E-commerce system
• Largest Extension market place available
• Bought by ebay in 2011
• Large development community
• Supports most shipping and payment gateways
• 3 versions – community, GO, enterprise
Magento / Magento Go
27.
28.
29. GST and Selling Overseas
Generally, if GST applies to a transaction in the offline (physical)
world then GST will also apply to a transaction for the same item
online.
If however the purchaser of the goods or services is from outside
Australia, then GST is not applicable. Nor is GST applicable if an
overseas organisation sells goods or services with a value of less
than A$1000 to an Australian customer.
If a foreign organisation is doing business from within Australia, then
GST (and all other regulatory and taxation) obligations apply.
Know your GST obligations – For more information visit:
http://www.ato.gov.au/Business/GST/
30. • High quality original images
• Specific product details and variables
• Size, colour, length, type, gender, age,
price, brand
• Hand written descriptions
• Customer feedback and reviews
• Video content
Inventory – photos, descriptions and content
40. What you need:
1. A payment gateway provider
2. A SSL certificate for your site
3. A unique IP address on the hosting server
4. A online / credit card merchant account with a bank
What your bank will want:
5. See the site
6. Terms and Conditions of Sale
7. Refund Policy
8. Privacy Policy
Payment Gateways
44. • High quality original images
• Specific product details and variables
• Size, colour, length, type, gender, age,
price, brand
• Hand written descriptions
• Customer feedback and reviews
• Video content
Inventory – photos, descriptions and content
49. Next steps:
• Do your homework
• Develop an Email list
• Consider Google AdWords to increase
your profile online
• Choose a payment provider
• Review your shipping
• Start your Marketing
50.
51.
52. Workshops and Consultations
Workshops
• Series of 17 workshop topics over the next 12 months
• Free sessions – subsidised by federal government – in Queanbeyan and
across the region
Digital Consultations
• 4 hour digital business consultations
• Develop and digital business plan
• Identify 3 get started now actions
• Help you start in the right digital direction