The Google Shopping Town Hall for Q4

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Pitch your questions to our Google Shopping Gurus, Lewis Brannon & Jason Bell, as they lead an open discussion about trends & strategies you need to prepare for success this holiday shopping season.

Einzelhandel

The
Google Shopping Town Hall
for Q4
LIVE Q&A BROADCAST

It’s Friday – Let’s Switch It Up
Join the Conversation: Submit questions and thoughts
Today’s Resources

OVERVIEW
• Founded in 2007
• Recognized as an Official Google Shopping Partner
• 350+ Active Retail Clients
• Top 50 fastest growing company in San Diego 4 years
• Recognized as one of the Top 10 best places to work in SD
CLIENTS
SOLUTIONS
• Retail-focused Paid Search (PPC)
• Google Shopping Management
• Shopping Channel Management
• Amazon Sales Acceleration
• Facebook Advertising Management
About CPC Strategy

The Shopping Gurus
Jason Bell
Senior Retail Search Manager
Lewis Brannon
Senior Paid Media Manager

Today’s “Guru” Topics
• Google Text Ads vs. Google Shopping PLAs
• The Mobile Shopping Movement
• Google Shopping Growth, Revenue & Costs
• Growth of Competition - Big Box Retailers
• Google Shopping Product Feed
• Sure-fire Strategies to Utilize in Your Campaigns During Q4 2016

Google Text Ads vs. Google Shopping PLAs
Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

The Mobile Shopping Movement
Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

Growth of Competition - Big Box Retailers
2014
Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

Growth of Competition - Big Box Retailers
2015
Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

Google Shopping Product Feed
Diagnostics Tab
Product Feed
Feed Report
Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

Sure-fire Strategies to Utilize in Your
Campaigns During Q4 2016
1
2
3
4
5
The CPC Strategy ISO Campaign Strategy©
Remarketing Lists for Search Ads (RLSAs)
Competitor Monitoring
Device Segmented Bidding/Campaigns
Top Sellers Breakouts
Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

Search Marketing Expo 2016 – Main Trends
1
2
3
4
Leveraging Priority Settings to Segment (ISO)
Growth of Google Shopping
Getting Creative With RLSA Applications
Looking Ahead to Demographic Targeting
5 Attribution Modeling
Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

Would you like a Q4 Google Shopping Evaluation?
A. Yes, please.
B. No, thank you.

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The Google Shopping Town Hall for Q4

1. The Google Shopping Town Hall for Q4 LIVE Q&A BROADCAST

2. It’s Friday – Let’s Switch It Up Join the Conversation: Submit questions and thoughts Today’s Resources

3. OVERVIEW • Founded in 2007 • Recognized as an Official Google Shopping Partner • 350+ Active Retail Clients • Top 50 fastest growing company in San Diego 4 years • Recognized as one of the Top 10 best places to work in SD CLIENTS SOLUTIONS • Retail-focused Paid Search (PPC) • Google Shopping Management • Shopping Channel Management • Amazon Sales Acceleration • Facebook Advertising Management About CPC Strategy

4. The Shopping Gurus Jason Bell Senior Retail Search Manager Lewis Brannon Senior Paid Media Manager

5. Today’s “Guru” Topics • Google Text Ads vs. Google Shopping PLAs • The Mobile Shopping Movement • Google Shopping Growth, Revenue & Costs • Growth of Competition - Big Box Retailers • Google Shopping Product Feed • Sure-fire Strategies to Utilize in Your Campaigns During Q4 2016

6. ? ? ? ? ? ?

7. Google Text Ads vs. Google Shopping PLAs Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

8. The Mobile Shopping Movement Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

9. Google Shopping Growth, Revenue & Costs

10. Growth of Competition - Big Box Retailers 2014 Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

11. Growth of Competition - Big Box Retailers 2015 Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

12. Google Shopping Product Feed Diagnostics Tab Product Feed Feed Report Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

13. Sure-fire Strategies to Utilize in Your Campaigns During Q4 2016 1 2 3 4 5 The CPC Strategy ISO Campaign Strategy© Remarketing Lists for Search Ads (RLSAs) Competitor Monitoring Device Segmented Bidding/Campaigns Top Sellers Breakouts Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

14. Search Marketing Expo 2016 – Main Trends 1 2 3 4 Leveraging Priority Settings to Segment (ISO) Growth of Google Shopping Getting Creative With RLSA Applications Looking Ahead to Demographic Targeting 5 Attribution Modeling Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

15. Would you like a Q4 Google Shopping Evaluation? A. Yes, please. B. No, thank you.

The Google Shopping Town Hall for Q4

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