The Future of Paid Social

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Paid Social platforms have seen an exponential amount of change in 2019, especially with new platforms entering the market. With 2020 fast approaching, how do you see these Paid Social advertising landscape changing? Join our client Etsy and leading digital marketing experts as we dive into Paid Social growth strategies, innovations and expectations for social advertising in 2020. We’ll take a look at what other social channels have shown promise and tactics to get the most out of your testing efforts to get a headstart in 2020.

Einzelhandel

2020 Digital Performance
Marketing Panels
THE FUTURE OF AMAZON, PAID SEARCH, EMAIL MARKETING, AND PAID SOCIAL

2020 Digital Performance Marketing Panels
The Future of Amazon, Social Media, Email Marketing, and Paid Search
Today
11AM PT / 2PM ET
The Future of Email Marketing
Featuring Heap, The Vitamin Shoppe and Sailthru
1PM PT / 4PM ET
The Future of Paid Social
Featuring Etsy

3
● Session recording and slides will be sent out
● Log back in anytime with the same link
● Resources available as handouts
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Today’s Logistics
Persephanie Arellano
Webinar Coordinator

Experts-Only Approach
Strategic acquisitions have positioned us as the
leading independent performance marketing agency
Search • Social • Amazon • Email • Display • Shopping & Data Feed • SEO • Aﬃliate •
Conversion Rate Optimization • Creative Services • Analytics & Marketing Science

Today’s Speakers
Brittany Lee
Digital Marketing Lead
Natasha Blumenkron
Senior Manager, Paid Social
Katy Lucy
Director, Paid Social

Schedule Your 1:1
Paid Social
Strategy Evaluation

Live Q&A
Brittany Lee
Digital Marketing Lead
Natasha Blumenkron
Senior Manager, Paid Social
Katy Lucy
Director, Paid Social

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The Future of Paid Social

1. 2020 Digital Performance Marketing Panels THE FUTURE OF AMAZON, PAID SEARCH, EMAIL MARKETING, AND PAID SOCIAL

2. 2020 Digital Performance Marketing Panels The Future of Amazon, Social Media, Email Marketing, and Paid Search Today 11AM PT / 2PM ET The Future of Email Marketing Featuring Heap, The Vitamin Shoppe and Sailthru 1PM PT / 4PM ET The Future of Paid Social Featuring Etsy

3. 3 ● Session recording and slides will be sent out ● Log back in anytime with the same link ● Resources available as handouts Eyebrow Text Today’s Logistics Persephanie Arellano Webinar Coordinator

4. Experts-Only Approach Strategic acquisitions have positioned us as the leading independent performance marketing agency Search • Social • Amazon • Email • Display • Shopping & Data Feed • SEO • Aﬃliate • Conversion Rate Optimization • Creative Services • Analytics & Marketing Science

5. Today’s Speakers Brittany Lee Digital Marketing Lead Natasha Blumenkron Senior Manager, Paid Social Katy Lucy Director, Paid Social

6. 6 1. Reﬂecting on 2019 2. Advertising and testing 3. Expanding into other social channels 4. International expansion 5. Customer acquisition & securing your brand 6. Predictions for 2020 and key takeaways 7. Live Q&A Paid Social Roundtable Agenda

7. Reﬂecting on 2019

8. Advertising and Testing

9. Expanding Onto Other Social Channels

10. International Expansion

11. Customer Acquisition & Securing Your Brand (with Increased Competition)

12. Predictions for 2020

13. Key Takeaways

14. Schedule Your 1:1 Paid Social Strategy Evaluation

15. Live Q&A Brittany Lee Digital Marketing Lead Natasha Blumenkron Senior Manager, Paid Social Katy Lucy Director, Paid Social

16. THANK YOU!