Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.

1. The 2019 Amazon Prime Day
Expert Approach Series
How to Set Your Brand Up for Success

2. 10:00 - 10:45 am PT 12 - 12:45 am PT
TINUITI PRESENTS:
STRATEGIC PLANNING PRO TIPS FOR
BRANDS TO SUCCEED
Today’s Timeline
JUNGLE SCOUT PRESENTS:
INVENTORY FORECASTING: HOW
TO SUCCEED ON PRIME DAY
NUMERATOR PRESENTS:
PICTURING THE PRIME DAY SHOPPER
11 - 11:45 am PT
2 - 2:45 pm PT1 - 1:45 pm PT
SALSIFY PRESENTS:
FUNDING AND FUNDAMENTALS:
GAINING DIGITAL SHELF LEADERSHIP
ON PRIME DAY
SKUBANA PRESENTS:
THE NUMBERS GAME – KEY METRICS
TO MEASURE AND OPTIMIZE AHEAD
OF PRIME DAY

3. Today’s Logistics
● Session recording and slides will be sent
● Log back in anytime with same link
● Resources available as handouts
Persephanie Arellano
Webinar Coordinator

4. Experts-Only Approach
Strategic acquisitions have positioned us as the
leading independent performance marketing agency
Search • Social • Amazon • Email • Display • Shopping & Data Feed • SEO • Affiliate •
Conversion Rate Optimization • Creative Services • Analytics & Marketing Science

5. Today’s Speakers
Greg Mercer
Founder-CEO

6. Agenda
Using Previous Prime Day Data to Forecast Prime Day 2019 Sales
Staying In Stock on Prime Day
Budget Allocation: What Should I Spend on Inventory and PPC Ads?
Using Prime Day Data to Prepare for Other Spikes

7. How many Prime Days has your
business participated in?
Poll Question
● This will be my first Prime Day
● I’ve sold during 1 or more Prime Days
● I’ve sold during all Prime Days

8. PART ONE: Sales Forecasting
Prime Day is Coming. Are you prepared? And if
not, what would help you be prepared?

9. Prime Day Sales Forecasting
● Prime Day out performs both Black
Friday and Cyber Monday.
● Only on the days just before
Christmas does Amazon see higher
sales.
● Amazon sellers also experience an
uptick in sales in the weeks leading
up to and after Prime Day.

10. Amazon FBA Sellers: Prime Day Winners
● Amazon FBA Sellers see
nearly a 200% increase in
sales on Prime Day.
● Following Prime Day,
Amazon FBA sellers also
experience a 16% increase
in sales through the month
of July.
● Amazon performs second
best with a 51% increase in
sales on Prime Day and
32% increase after.

11. Traditional FBA Seller Categories Do Best
● Kitchen & Dining, a popular Amazon FBA Seller
category, performs best, showing an increase of
225% in sales.
● Interestingly, Office Products do 3rd best on Prime
Day, but experience the largest post-Prime Day hike
of all the product categories.
● Nearly all of the product categories experience a
sales increase following Prime Day, with the
exception of Patio, Lawn, & Garden which stays
relatively the same.

12. How to Use This Data
Potentially use the
Prime Day data to
extrapolate Q4 sales.
Prepare for a 2.5x
increase in sales on
Prime Day and a
0.25x
increase in sales
following Prime Day
Estimate your sales
based on category.
For example, if you
sell in Kitchen &
Dining expect higher
sales on Prime Day

13. PART TWO: Prime Day Inventory
Management
Do you have enough inventory in stock? If not,
how can you prepare? What happens if you run
out of inventory?

14. How to Manage Your Inventory
1. Check your inventory levels now.
2. Even if you don’t have time to place an order before
Prime Day, consider placing an order to cover your
inventory for Q3 and early Q4.
3. Expect to sell 10-15% more inventory in July than the
average month due to Prime Day.
Inventory Management Tips

15. “What Happens If I Run Out of Inventory?”
Hijackers take
advantage of listings
that do not have a
seller present.
You will miss out on
sales. Prime Day has
higher conversion
rates, too, which
means more profit
on average is lost.
Running out of inventory
could lose your product its
organic ranking. In
addition, the removal of
your listing could hurt
conversion rates over
time.

16. PART THREE: Prime Day Budgeting
What should I expect in terms of promotions
and advertising costs?

17. Prime Day Promotions Data
● Prime Day Promotions
are nearly double what
they are on Cyber
Monday.
● And Prime Day
Promotions are close to
four times what they
are on an average
selling day.

18. Prepare to Spend More on Ads and Promotions
Adjust your advertising
budgets upward. Often,
sellers end up running out
of PPC budgets by the
middle of the day and
miss out on sales.
Make sure your bid
rates are strong. You
may even up your bid
rates a little in
anticipation of Prime
Day.
Pre-advertise: A lot
of people add items
to their cart on the
days leading up to
Prime Day, then
purchase the day of.

19. DEAL: 14-day extended trial for our
new Launch functionalities
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20. Schedule Your 1:1
Strategy Evaluation

21. Q & A
Greg Mercer
Founder-CEO

22. 10:00 - 10:45 am PT 12 - 12:45 am PT
NUMERATOR PRESENTS:
PICTURING THE PRIME DAY SHOPPER
Today’s Timeline
SKUBANA PRESENTS:
THE NUMBERS GAME – KEY
METRICS TO MEASURE AND
OPTIMIZE AHEAD OF PRIME DAY
JUNGLE SCOUT PRESENTS:
INVENTORY FORECASTING: HOW TO
SUCCEED ON PRIME DAY
11 - 11:45 am PT
2 - 2:45 pm PT1 - 1:45 pm PT
SALSIFY PRESENTS:
FUNDING AND FUNDAMENTALS:
GAINING DIGITAL SHELF LEADERSHIP
ON PRIME DAY
TINUITI PRESENTS:
STRATEGIC PLANNING PRO TIPS FOR
BRANDS TO SUCCEED