Logistics challenges combined with fluctuations in consumer behavior have made planning campaigns and forecasting a bit of a beast. In this session, we partner with conversion optimization platform Justuno and commerce platform BigCommerce to break down the major themes of the year, as well as how to leverage automation, data-based insights, and shoppable media to have a winning strategy in 2022.

1. Rethink Paid
Search
2022 Digital Marketing Panels

2. Today’s Logistics
Mallory Corrigan
Partner Marketing Coordinator
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3. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

4. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

5. Our Speakers
SHARON GEE
Sr. Director, GM of
Omnichannel
ZACH BAILEY
Lead Partner Success
Strategist
SCOTT DICKSON
Senior Strategist, Paid Search
BRIAN BINDER
Senior Director, Paid Search

6. Agenda
● Panel Discussion
● Your Questions, Answered By Our Experts
6

7. What is your biggest concern for
increasing budgets in Paid
Search heading into 2022?
● Privacy & targeting concerns
● The rise of automated campaign types
● The ever changing consumer journey
● Something else - tell us in the chat!
POLL

8. What lessons should
marketers take from
2021?
PANEL DISCUSSION
8

9. What impact has the
changing consumer
behavior had on the
search ecosystem?
PANEL DISCUSSION
9

10. What should marketers
do to navigate privacy
changes?
PANEL DISCUSSION
10

11. How should marketers be
thinking about search in
automation era?
PANEL DISCUSSION
11

12. What recommendations
do you have based on
lessons learned from this
year?
PANEL DISCUSSION
12

13. What other predictions do
you have for 2022?
PANEL DISCUSSION
13

14. Schedule Your
Consultation
with a Paid Search
Expert

15. Q&A

17. Thank you!