This document provides guidance on setting up a direct fulfillment/dropship account with Amazon to maximize sales. It notes that direct fulfillment allows vendors to expose their entire catalog and build demand for new products at a quicker pace while also protecting sales. The key steps outlined are to upload new item setup forms to Amazon Vendor Central, ensure the warehouse vendor code is uploaded first, and to manually update available inventory levels for direct fulfillment items. Direct fulfillment puts the customer delivery experience in the vendor's hands.

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Persephanie Arellano
Webinar Coordinator

3. leading independent performance marketing agency

4. Eric Kauss

5. 4.
5.

6. Poll Question
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8. Marketing
Campaigns
Efficiency
Management
& Planning
Warehouse
Purchase Order
Inventory Management

9. transitioning to a more self-service model is an imperative for Amazon’s Retail
business and will require vendors to be more self-reliant.
(Source: Bloomberg)

10. ✔
✔
✔
✔
✔
40%+
Q4 traffic
increase

11. ● Review your current catalog
● up to date?
● Create Bundles

13. ● Create New Item Setups beginning of September
● Ensure ALL data needed
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● Take immediate advantage of free Basic A+ content.
● set all new ASINs for Direct Fulfillment

14. ● profit
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enhance profitability.
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not be 3rd party marketplace competition.
● Lightning
Deals or Best Deals.

15. ●
you will be charged
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bundles be
made a variation of existing ASINs
● quick sales ramp
● Internal labor costs

17. ● timely and
efficient manner
● PO Acknowledgement
● backorder process
● Monitor shipping
● information is being transmitted in a timely manner

18. ● Review the Forecast
● Use Direct Fulfillment backup
● Launch new products in Direct Fulfillment and Warehouse,
● Keep Amazon up to date
● Update Direct Fulfillment inventory
● ensure necessary levels of
inventory are available

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21. Amazon
Operational
Efficiency
Warehouse Efficiencies

23. Forecast is a rolling 26 week estimate as close as possible to actual customer demand. The demand is calculated based on all traffic
to a detail page not just a purchase of product you supply.
✓
✓
✓
✓

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25. ● →
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● Not all asins are the same
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26. Traffic DiagnosticSales Diagnostic

27. Example

29. PO On-Time Accuracy ASN Accuracy Prep Issues Rejected PO Rate

30. Ships in Its Own Container (SIOC) & Frustration Free Packaging (FFP)
Our blog on the topic:
https://tinuiti.com/blog/amazon/amazon-ships-in-own-container-chargeback/
Updated Chargeback Effective 9/9/2019
Carton Content Accuracy
200%

31. Lost sales Loss in organic
ranking
Re-investment True costChargebacks

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34. Availability Status Acknowledgement Status / EDI
Code
Amazon interpretation Other EDI Codes
In-Stock
Temporarily Unavailable
Permanently Unavailable

38. Key Takeaways
Understand Complexity of the Forecast System
Know Key Metrics Impacting Demand
Analyze Alternative Strategies to Operate on the
Platform
Review Correct Procedures for PO Management
Analyze Current Chargebacks for Action Points

40. Eric Kauss

42. Tinuiti.com/addiego

43. July
The ROI Of People-Based
Marketing: How to Leverage
Customer Data For Successful
Paid Media Campaigns
How the Best Beauty Brands
Find Success On Amazon:
Growing Your Brand and
Revenue
August
3 DAY SERIES
Q4 Preparation Series: How to
Invest Paid Media Dollars For
Success This Holiday Season
3 DAY SERIES
Q4 Amazon Advertising and
Operations Summit: Strategies
to Reach Maximum Profit
3 DAY SERIES
Q4 Amazon Advertising and
Operations Summit: Strategies
to Reach Maximum Profit
Make The Most From Offline
Marketing: Leveraging
Traditional Media in Digital
Strategy
Inside Look: How Top Brands
Are Driving Revenue from
Instagram

45. Setting up a Direct Fulfillment/Dropship Account with Amazon to Maximize Sales

47. ● Amazon offers vendors the ability to use direct fulfillment
●
● Even if a vendor has an ASIN which Amazon is buying for the fulfillment centers, it can still be setup as direct fulfillment.
●
● NOTE:
Setting up a Direct Fulfillment/Dropship Account with Amazon to Maximize Sales

49. ● expose a vendor’s entire catalog
● Build demand for new products a quicker pace
● Protect Sales
Setting up a Direct Fulfillment/Dropship Account with Amazon to Maximize Sales

51. 1.
2. There will be a testing process to ensure a vendor can handle the order flow
3. This is a different process than shipping bulk warehouse orders
4. all agreements will be applied to direct
fulfillment orders.
NOTE:
5. Amazon is putting the customer delivery experience in your hands.
Setting up a Direct Fulfillment/Dropship Account with Amazon to Maximize Sales

53. Vendor Central > Item > Add Products.
Vendor Central > Settings > Warehouse Settings

55. upload a New Item Setup form
the information can be copied changing the vendor code
recommended the warehouse vendor code be uploaded first

57. Setting up a Direct Fulfillment/Dropship Account with Amazon to Maximize Sales

58. To update available inventory manually:
Vendor Central > Items > Direct Fulfillment Inventory
a. individual products, one by one.
b. Select specific products,
c. Click Update with a spreadsheet