Findings from The Amazon Ads Benchmark Report

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Using anonymized same-client samples derived from more than $400 million in Amazon ad spend under management, Tinuiti has uncovered the most important trends taking hold in Amazon advertising. Don’t go into the Q4 holiday season without learning how key formats are performing and changing over time. In this webinar, report author, Andy Taylor, will be discussing highlights from the Q3 2019 Amazon Ads Benchmark Report and answering your questions during a live Q&A

Einzelhandel

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Persephanie Arellano
Webinar Coordinator

leading independent performance marketing agency

“Tinuiti offers some of the
strongest eCommerce ad
strategies in the ﬁeld.”
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Download the Report: tinuiti.com/wave2019

A great Amazon Sponsored Products strategy
involves both Manual and Automatic Targeting.
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1. November 13:
2. December 5:
tinuiti.com/content/

Findings from The Amazon Ads Benchmark Report

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2. ● ● ● Persephanie Arellano Webinar Coordinator

3. leading independent performance marketing agency

4. “Tinuiti offers some of the strongest eCommerce ad strategies in the ﬁeld.” ● ● ● Download the Report: tinuiti.com/wave2019

5. Andy Taylor Audrey Eytchison

6. 2. 3. 4.

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16. A great Amazon Sponsored Products strategy involves both Manual and Automatic Targeting. ● ○ ● ●

17. Poll Question ● ●

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19. • • • • [New] • [New]

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24. Halloween Black Friday Cyber Monday Christmas Eve Christmas New Years Eve Awareness & consideration phase begins for Q4 Conversion rates higher than early Nov CR peaks between 12/9 and 12/21 driven by SB campaigns TimelineStrategyTrend Shift portion of budget towards SB campaigns as CR rates are better in certain categories; 12/22 is a good time to reset performance goals to normal Increase bids 50-100% in targeted focus KW campaigns and brand campaign Continue remarketing efforts into the new year to capture residual demand and maintain top of mind awareness. Boost impressions gradually, becoming more aggressive around 11/10 Signiﬁcant declines in traﬃc & sales; expect ACoS to increase Source: Tinuiti Client Trends

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29. Key Takeaways

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31. Andy Taylor Audrey Eytchison

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33. 1. November 13: 2. December 5: tinuiti.com/content/