Finding The New Top of Funnel: Riding The Third Wave

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The document outlines an agenda for The Commerce Summit, which is a two-day online event focused on retail and Amazon success. Day 1 covers retail topics like bottom and middle funnel conversion strategies. Day 2 shifts to Amazon topics such as mastering display and video ads. Session 2 from Day 1 discusses how the "Third Wave" of retail media is emerging and opportunities for brands to capitalize on this new top of the funnel opportunity through platforms like in-store media.

Einzelhandel

Retail Success
Through Every Part
of the Funnel
THE COMMERCE SUMMIT

Finding The New
Top of Funnel
Riding The Third Wave

Today’s Logistics
Kerry Mallett
Senior Content Specialist,
Webinar
Recording & slides will be in your inbox
tomorrow morning
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!

WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing ﬁrm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

Our Speakers
ELIZABETH MARSTEN
Group Director,
Marketplaces
ANDREW LIPSMAN
Principal Analyst at
Insider Intelligence

How far along are you in
buying into different formats?
● Online only
● Big box retailers
● Specialty retailers
● Other - let us know in the chat!
Poll

Breaking the Wave into Swells
HookLogic
acquired by
Criteo
Nov 2016
● Target Plus
Marketplace launch
● Wayfair opens up
sponsored products
Feb 2019
Home Depot
PromoteIQ
sponsored
products
launch
Oct 2019
PromoteIQ is
acquired by MSFT
Aug 2019
11
Target
acquires
Shipt
Dec 2017
● Criteo Retail
Media division
launched
● Triad Media is
out from WM
2018
Self-service
Walmart
sponsored
products
launches
May 2019
Roundel by
Target is
re-imagined
May 2019
Kroger
announces
PromoteIQ
sponsored
products
Feb 2020
Rite Aid
Performance
Media launches
Oct 2020
DollarTree
launches
Chesapeake
Media
Apr 2021
Petco
Sponsored
Products
launches
May 2021
Instacart
self-service
sponsored
products
launches
May 2020
● CVS launches
CMX Media
Exchange
● Macy’s
launches MMN
Aug 2020
Walgreens
launches WAG
Dec 2020
Walmart
Connect
rebrand
launches
Jan 2021
CitrusAd is
acquired by
Publicis
Aug 2021
GoPuff
self-service
sponsored
products
launches
June 2021

Where is the
Money Coming
From?
Where is it
Going?

Offsite and Display
Chatter is Building….
But Are Retailers Ready
to Move Beyond Search?
Can We Actually Close
the Loop This Year?

Traditional Retail - Moving Fast Enough?

Measurement Standards Enters the Room?
ANA: Retail Media Networks: A Forced Marriage or Perfect Partnership Jan 2023

Key Takeaways
1. The Third Wave is here.
2. Funding sources have settled in
3. In store. In store. In store.
4. We can’t fail?
5. Measurement standards in 2024

Schedule Your
Consultation
with a Retail Media
Expert

Q&A
ELIZABETH MARSTEN
Group Director, Marketplaces
ANDREW LIPSMAN
Principal Analyst at
Insider Intelligence

21
Stay informed
on the future of
digital marketing
Visit our content hub
➜

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Finding The New Top of Funnel: Riding The Third Wave

1. Retail Success Through Every Part of the Funnel THE COMMERCE SUMMIT

2. Session 1 10am PT | 1pm ET Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1 Session 2 10:35am PT | 1:35pm ET Finding The New Top of Funnel: Riding The Third Wave Session 3 11:10am PT | 2:10pm ET Finding The New Top of Funnel: In-Store Physical Retail Media Session 4 11:45am PT | 2:45pm ET Driving Middle Funnel with Consideration: How to take Advantage of the Newest in Shoppable and Display Session 5 10am PT | 1pm ET Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023 Sales Session 6 10:35am PT | 1:35pm ET AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023 Session 7 11:10am PT | 2:10pm ET How to Master Omnichannel Display and Video for Amazon Session 8 11:45am PT | 2:45pm ET An Amazon Seller’s Guide to Operational Success: Driving Traffic from External Sources DAY 1: RETAIL Wednesday, February 15, 2023 DAY 2: AMAZON Wednesday, February 22, 2023

3. Finding The New Top of Funnel Riding The Third Wave

4. Today’s Logistics Kerry Mallett Senior Content Specialist, Webinar Recording & slides will be in your inbox tomorrow morning Download relevant resources Join our chat and submit questions for live Q&A Log back anytime with same link Join our poll questions - including if you want to talk to our teams after!

5. WE’VE MASTERED THE MEDIA THAT MATTERS MOST Tinuiti is the largest independent performance marketing ﬁrm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Employees Media managed Award-winning culture* $3B #1 1000+

6. Some of Our Clients Our Recognition For commerce leaders of today and the future

7. Our Speakers ELIZABETH MARSTEN Group Director, Marketplaces ANDREW LIPSMAN Principal Analyst at Insider Intelligence

8. How far along are you in buying into different formats? ● Online only ● Big box retailers ● Specialty retailers ● Other - let us know in the chat! Poll

9. What to Expect in this Session 9

10.

11. Breaking the Wave into Swells HookLogic acquired by Criteo Nov 2016 ● Target Plus Marketplace launch ● Wayfair opens up sponsored products Feb 2019 Home Depot PromoteIQ sponsored products launch Oct 2019 PromoteIQ is acquired by MSFT Aug 2019 11 Target acquires Shipt Dec 2017 ● Criteo Retail Media division launched ● Triad Media is out from WM 2018 Self-service Walmart sponsored products launches May 2019 Roundel by Target is re-imagined May 2019 Kroger announces PromoteIQ sponsored products Feb 2020 Rite Aid Performance Media launches Oct 2020 DollarTree launches Chesapeake Media Apr 2021 Petco Sponsored Products launches May 2021 Instacart self-service sponsored products launches May 2020 ● CVS launches CMX Media Exchange ● Macy’s launches MMN Aug 2020 Walgreens launches WAG Dec 2020 Walmart Connect rebrand launches Jan 2021 CitrusAd is acquired by Publicis Aug 2021 GoPuff self-service sponsored products launches June 2021

12. Where is the Money Coming From? Where is it Going?

13. Offsite and Display Chatter is Building…. But Are Retailers Ready to Move Beyond Search? Can We Actually Close the Loop This Year?

14. How Does This Fail?

15. Traditional Retail - Moving Fast Enough?

16. Measurement Standards Enters the Room? ANA: Retail Media Networks: A Forced Marriage or Perfect Partnership Jan 2023

17. Lightning Round!

18. Key Takeaways 1. The Third Wave is here. 2. Funding sources have settled in 3. In store. In store. In store. 4. We can’t fail? 5. Measurement standards in 2024

19. Schedule Your Consultation with a Retail Media Expert

20. Q&A ELIZABETH MARSTEN Group Director, Marketplaces ANDREW LIPSMAN Principal Analyst at Insider Intelligence

21. 21 Stay informed on the future of digital marketing Visit our content hub ➜

22. Thank you!

23. Session 1 10am PT | 1pm ET Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1 Session 2 10:35am PT | 1:35pm ET Finding The New Top of Funnel: Riding The Third Wave Session 3 11:10am PT | 2:10pm ET Finding The New Top of Funnel: In-Store Physical Retail Media Session 4 11:45am PT | 2:45pm ET Driving Middle Funnel with Consideration: How to take Advantage of the Newest in Shoppable and Display Session 5 10am PT | 1pm ET Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023 Sales Session 6 10:35am PT | 1:35pm ET AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023 Session 7 11:10am PT | 2:10pm ET How to Master Omnichannel Display and Video for Amazon Session 8 11:45am PT | 2:45pm ET An Amazon Seller’s Guide to Operational Success: Driving Traffic from External Sources DAY 1: RETAIL Wednesday, February 15, 2023 DAY 2: AMAZON Wednesday, February 22, 2023

Finding The New Top of Funnel: Riding The Third Wave

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